New York, NY – February 15, 2012: HeBS
Digital and New York University’s Tisch Center for
Hospitality
Studies today announce the launch of the 2012 Benchmark Survey on
Hotel Digital
Marketing Strategies, Budget Planning and Best Practices. Following the editions
taking place from 2007 to 2011,
the sixth annual Benchmark Survey asks hoteliers what digital formats
and
methods they use to reach potential and current guests, what digital
marketing
practices generate the highest ROIs, how they choose to allocate their
marketing budgets between different mediums, and more.
HeBS
Digital has again partnered with New York
University’s The Preston Robert Tisch Center for Hospitality,
Tourism, and Sports Management
to
launch and analyze the
results of the survey. Held for the sixth year in a row, the goal of the
2012 Benchmark Survey is to assess hoteliers’ 2012 digital marketing
priorities, as well as provide the industry with insight into recent
evolutions
in digital marketing strategies. The
results and analysis of this survey will assist hoteliers in building
better
ROI-centric, cost-effective digital marketing solutions to help meet
and exceed
their goals.
Key
findings from the 5th Annual Benchmark Survey conducted in
2011 can
be found on the HeBS Digital blog.
The survey should
take no more than five minutes to complete, and all participants will
be
entered to win a Google+ Business Page Set-Up and a Facebook Custom Tab
Design.
“HeBS Digital launches this survey year-after-year for two
reasons: to provide the hospitality industry with results and
actionable
recommendations, and to assess the annual changes in hoteliers’
priorities,
digital marketing budgets and industry dynamics,” said Max Starkov,
President
and CEO of HeBS Digital. “The following affect budget planning for
hoteliers:
the state of the economy, technological advancements (and their
adoption by
consumers), changes in search engine algorithms, emerging distribution
channels
such as the mobile web and customer engagement channels like Facebook,
Twitter,
etc. The Benchmark Survey helps us evaluate how these issues affect and
influence hoteliers, and how their properties will react to the new
competitive
landscape.”
General managers, revenue managers, sales and marketing
managers, e-commerce managers and professionals at hotels, resorts,
hotel
management companies and hotel chains are invited to participate in the
2012 Benchmark Survey on Hotel
Digital Marketing Strategies, Budget
Planning and Best Practices. Please
click here
to take the survey
.
About HeBS Digital:
Founded in 2001, HeBS Digital is the
industry’s leading full-service hotel digital marketing, website design
and
direct online channel strategy firm based in New York City (
www.HeBSDigital.com).
HeBS Digital has pioneered many of the "best practices" in
hotel digital marketing, social and mobile marketing, and direct online
channel
distribution. The firm has won over 175 prestigious industry awards for
its
digital marketing and website design services, including numerous
Adrian
Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit
International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top tier major hotel brands, luxury and
boutique hotel brands, resorts and casinos, hotel management companies,
franchisees and independents, and CVBs are taking advantage of the
hospitality
digital marketing expertise offered at HeBS Digital. Contact HeBS
Digital’s
consultants at (212) 752-8186 or
[email protected].
