In designing and constructing the site, HeBS Digital and Loews Hotels relied on marketing strategies and techniques that achieved nearly 20 percent year-over-year revenue growth for the luxury brand during the past two years. The new site utilizes the HeBS Digital CMS Enterprise, the industry’s new gold standard for content management systems. HeBS Digital also employed Adobe Test & Target throughout the year, running A/B tests to evaluate best site structure, optimal location of content and functionality, and best use of overall site real estate. The re-launched site reflects changes learned in this testing process, allowing HeBS Digital and Loews Hotels to increase conversions and achieve an even higher revenue growth.
Improved Features on LoewsHotels.com:
“The new platform of Loewshotels.com will allow us to ensure that we deliver the content and usability our users demand. Loews Hotels is committed to giving its e-commerce customers a four diamond and more experience and this new design accomplishes that” said Anthony Del Gaudio, VP of Global Distribution for Loews Hotels.  Founded in 2001, HeBS Digital is the
industry’s leading
full-service hotel digital marketing, website design and direct online
channel
strategy firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 180 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards. A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are profiting from HeBS Digital’s hospitality digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or [email protected]. About Loews Hotels Headquartered in New York City, Loews Hotels & Resorts owns and/or operates 18 hotels and resorts in the U.S. and Canada, including its newest, the 414-room Loews Atlanta Hotel that opened April 1, 2010. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry’s most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road. For reservations or more information on Loews Hotels, call 1-800-23-LOEWS or check www.loewshotels.com. This article is copyright protected by Hotel-Online. Reuse by other media or news outlets or organizations is prohibited. Personal use and sharing via social media tools is encouraged. |