Amadeus Data Reveals Los Cabos, Mexico to Be Top Hotel Destination for Christmas and New Year’s Travel
Amadeus’ Demand360+ | December 7, 2023
Why Legacy Systems Can Limit Revenue Potential When It Comes to Attribute-Based Selling
Aaron Shepherd | November 28, 2023
Top Read
Succession Planning in Family-Owned Hotels
Dr. Jean-Philippe Weisskopf | June 6, 2019
How can hotel successions be more appealing to the next generation and overall be more successful? By Dr. Jean-Philippe Weisskopf Succession planning plays an important role for any entrepreneur and has become a central strategic component for company owners and managers. A recent study on Swiss small and mid-sized enterprises (SME) by a large Swiss bank highlights the importance of this topic. According to this study, 3/4 of managers have spent time and effort on succession planning. This is not surprising considering that some 70'000 to 80'000 SMEs will face a generational change in the upcoming years in Switzerland alone. This step ...
Evaluating WiFi Service Through The Guest’s POV
Larry Mogelonsky | June 5, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) One can argue that nowadays a good wireless internet connection is as important as to many guests as heating, air conditioning and access to a bathroom with running water. Knowing it's central to a customer's emotional state, why play games? As a reminder of why spotty WiFi reception or attempting to upcharge for premium speeds is bad for your reputation, let's look at the situation from the guest's point of view (POV). I'll start with a personal experience to demonstrate why it's so important to get your WiFi connectivity right these days. I was staying at a southeast flagged prope...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the y...
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