social media influencers
Tambourine | November 9, 2018
Build trust with hotel website visitors by showcasing SOCIAL PROOF. Social proof is critical to easing the worries of potential guests. In fact, a study in the Washington Post showed social proof had more influence over customers than a discount. This is why a guest review site like TripAdvisor is so popular and impactful on purchase behavior. As travelers and meeting planners are faced with more and more hotel options, it's vital to win their trust first, to win their heart and their wallets. Here are the four core methods of leveraging social proof online: 1. Awards, Accolades and Media Labels Prominently display any accolades...
Social Media Madness Part Two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line
Dean Minett | March 6, 2018
By Dean Minett Last week, I wrote about the promotional opportunities available to hotels through Instagram influencers. Since travelers love posting snapshots of their experiences on the road, hotels are a natural fit for this channel. Instead of interrupting people with blatant self-promotion, we can fly under the radar and advertise indirectly. A carefully curated Instagram star can post artful pictures of a hotel property and it's their endorsement that resonates with the audience, as opposed to the understanding it's a business deal. When done well, it feels natural and spontaneous. When people first starting doing it, you couldn't...
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