revenge travel
A New Wave of Confident Travelers Emerges Post-Pandemic, With Younger Americans Leading the First-to-Travel Trend
Allianz Partners | August 2, 2023
A Quarter of Americans Will Take "Revenge Travel" Trips this Year RICHMOND, Va., Aug. 2, 2023 -- Americans are ready, willing and confident they will travel this year. The 15th annual Allianz Partners USA's Vacation Confidence Index* underscores the paradigm shift that started during the pandemic around the importance of taking an annual vacation, as Americans continue to prioritize leisure travel time and more have already taken a vacation this year than any other time during the survey's history. According to the travel insurance and assistance's company's latest survey, almost two-thirds (62%) of Americans have taken a vacation in...
What to Expect for Travel to Europe in the Summer of 2023?
Gregg Rockett | July 6, 2023
By Gregg Rockett A recent CNN story predicted that the number of Americans traveling to Europe this year will be 55% greater than in 2022. Allianz Partners identified this year’s most popular destinations (i.e., impacted) to be London, Paris, Dublin, Amsterdam and Lisbon - all destinations with infrastructure already creaking under relentless year-round tourism. This massive migration occurs despite the highest airfares in six years and hotel prices that are nearly 40% higher versus 2022, according to Hopper’s report on Summer Travel to Europe. Add to that, the Euro is approximately 10% more expensive than it was at this time in ...
Hospitality Trends: Unveiling the Harsh Reality of Overtourism
Lionel Saul | June 15, 2023
By Lionel Saul, Tatyana Tsukanova Factors fueling the surge in tourist numbers In recent months, hospitality and tourism industry actors have been eagerly awaiting projections regarding the volume of domestic and international travelers for 2023, hoping that the numbers will reach the level of 2019. Based on current trends, it is expected that in 2023 global tourism will actually outperform 2019, which might be partly due to revenge tourism. For many actors in the industry, this is good news. However, voices have begun to denounce what is being called ‘overtourism’. For some observers, it has gotten out of hand and there are simpl...
7 Surprising Trends That Will Change The Way Hotels Handle Groups and Events Business
Daniel Melnyk | May 10, 2023
By Daniel Melnyk Within the hospitality world, a new phenomenon is circulating – “revenge travel.” The concept is simple, albeit impactful for the industry; after 2+ years of pandemic-related restrictions, travelers are eager to make up for lost time and canceled trips. Basically, revenge travel is the global phenomenon of people booking big trips to ‘take revenge’ against the pandemic. This trend has acted as a key catalyst in the undeniable rebound of the hospitality industry. However, it wasn’t just trips that were canceled ad nauseam over the course of the pandemic – it was also groups and events. From weddings to birt...
Revenge Travel in 2022: Are We Really Traveling With a Vengeance?
Gregg Rockett | June 6, 2022
By Gregg Rockett A recent CNN column explores the nature of ‘Revenge Travel’, a buzzword that has gained increasing attention in the media. The article ponders the term’s meaning and congruence relative to the true motivations of the travel market as travel restrictions become relaxed and more countries open to tourism. With that article as a backdrop, a commentary piece by columnist Mark Footer of the South China Morning Post takes issue with the term ‘Revenge Travel’. He uses the examples of ‘staycation’ and ‘bleisure’ travel as buzzwords that more accurately convey the trends these terms are meant to describe, a...
Four Trends for Beyond Revenge Travel 2.0
Larry and Adam Mogelonsky | March 2, 2022
By Larry and Adam Mogelonsky Last week we looked at some immediate trends that hoteliers should consider for the rest of 2022 as each property contends with the reopening and the huge swell of incoming travel encapsulated by the buzzy term ‘Revenge Travel 2.0’. All operators have to be ready to pivot on a dime, especially with the headache of labor shortages, but that doesn’t mean you can ignore what the years ahead will bring. In fact, if you don’t then you may find your business left behind by all the forces at play. What we stress from firsthand experience through our hotel asset management consultancy is that all the long-te...
Four Trends for Revenge Travel 2.0 Right Now
Larry and Adam Mogelonsky | February 23, 2022
By Larry and Adam Mogelonsky The zeitgeist of February/March 2022 has deemed the upcoming spring and summer to be named ‘Revenge Travel 2.0’ because it will resemble the past two summer surges in erratic volume increases but also likely be substantially larger. Without getting too far into the news cycle and current public sentiment, there are some very strong signals pointing to an official end of the pandemic coming soon, and that will undoubtedly translate into a tsunami of fresh booking inquiries. Lots of new guests is, of course, great, but it can also become a ‘good problem to have’, especially in the face of the ongoing l...
Renovation and Conversion Strategies to Beat the ‘Revenge’ Travel Rush
Javier Coll | June 9, 2021
By Javier Coll With increased vaccine rollout, travel passports and easing restrictions, there is great opportunity for hospitality companies to seize the coming wave of travelers. The Caribbean sector is already experiencing a steady increase in occupancy rates comparable to 2019 numbers (Caribbean Invest). American travelers will look to the proximity of Mexico and the Caribbean as travel resumes, encouraging owners to focus on creating environments with newer, flexible and customizable experiences to fit their needs. Meaningful renovations and conversions that are both time and budget-conscious can push a hotel or resort brand the ...
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