revenge travel
Revenge Travel in 2022: Are We Really Traveling With a Vengeance?
Gregg Rockett | June 6, 2022
By Gregg Rockett A recent CNN column explores the nature of ‘Revenge Travel’, a buzzword that has gained increasing attention in the media. The article ponders the term’s meaning and congruence relative to the true motivations of the travel market as travel restrictions become relaxed and more countries open to tourism. With that article as a backdrop, a commentary piece by columnist Mark Footer of the South China Morning Post takes issue with the term ‘Revenge Travel’. He uses the examples of ‘staycation’ and ‘bleisure’ travel as buzzwords that more accurately convey the trends these terms are meant to describe, a...
Four Trends for Beyond Revenge Travel 2.0
Larry and Adam Mogelonsky | March 2, 2022
By Larry and Adam Mogelonsky Last week we looked at some immediate trends that hoteliers should consider for the rest of 2022 as each property contends with the reopening and the huge swell of incoming travel encapsulated by the buzzy term ‘Revenge Travel 2.0’. All operators have to be ready to pivot on a dime, especially with the headache of labor shortages, but that doesn’t mean you can ignore what the years ahead will bring. In fact, if you don’t then you may find your business left behind by all the forces at play. What we stress from firsthand experience through our hotel asset management consultancy is that all the long-te...
Four Trends for Revenge Travel 2.0 Right Now
Larry and Adam Mogelonsky | February 23, 2022
By Larry and Adam Mogelonsky The zeitgeist of February/March 2022 has deemed the upcoming spring and summer to be named ‘Revenge Travel 2.0’ because it will resemble the past two summer surges in erratic volume increases but also likely be substantially larger. Without getting too far into the news cycle and current public sentiment, there are some very strong signals pointing to an official end of the pandemic coming soon, and that will undoubtedly translate into a tsunami of fresh booking inquiries. Lots of new guests is, of course, great, but it can also become a ‘good problem to have’, especially in the face of the ongoing l...
Renovation and Conversion Strategies to Beat the ‘Revenge’ Travel Rush
Javier Coll | June 9, 2021
By Javier Coll With increased vaccine rollout, travel passports and easing restrictions, there is great opportunity for hospitality companies to seize the coming wave of travelers. The Caribbean sector is already experiencing a steady increase in occupancy rates comparable to 2019 numbers (Caribbean Invest). American travelers will look to the proximity of Mexico and the Caribbean as travel resumes, encouraging owners to focus on creating environments with newer, flexible and customizable experiences to fit their needs. Meaningful renovations and conversions that are both time and budget-conscious can push a hotel or resort brand the ...
Reunited and It Feels so Good: Survey Finds Family Travel a Top Priority for Americans This Year
Wyndham Destinations | May 17, 2021
A new survey from Wyndham Destinations and Atomik Research reveals 72% of U.S. adults will travel to reunite with family and friends in 2021 ORLANDO, Fla.--May 17, 2021--Wyndham Destinations, the world’s largest vacation ownership business, announced today the results of its most recent travel trends survey* which indicate vacationing is on the horizon for a majority of Americans this year. In an online survey of 1,005 Americans, produced by independent creative market research agency Atomik Research, 72% of participants said they will prioritize traveling to see family and friends, with three-fourths agreeing they are likely to do s...
Senior Team Alignment Critical for Leisure and Group Recovery Success
Larry and Adam Mogelonsky | May 5, 2021
By Larry and Adam Mogelonsky The recovery in the leisure sector is imminent, and we argue that small groups aren’t far behind given that ‘revenge travel’ also implies a strong yearning to reconnect and congregate. A return to healthy numbers won’t be evenly spread across all hotels, though. It will favor those properties and those organizations that are already prepared for a diverse range of ramp-up scenarios, with others leaving revenue on the table by not having plans in place prior to this next phase. While hotels could hardly have predicted or prevented the advent of COVID-19, what we’ve witnessed in the latter half of 20...
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