/Tag: millennial


Hoteliers, Take Note: Millennials Own Your Future

Ryan King | May 30, 2019

The first truly digital generation has the most buying power and is increasingly more vital to the labor force By Ryan King, Director of Strategic Partnerships – StayNTouch Hoteliers, we have news for you. Millennials – that group of individuals born between the early 1980s and the early 2000s – own your future. Understanding millennial consumers has become a significant discussion point across industries over the last few years. Why? Because they are the first truly digital generation with more buying power of any other demographic before them. With $600 billion in annual buying power and notably different purchase m...

Fixing Las Vegas’ Millennial Problem

Tucker Johnson | January 14, 2019

By Tucker Johnson Last month I was an invited instructor for the Casino Resort Management course within the University of Houston's Conrad N. Hilton College of Hotel and Restaurant Management. This was one of many experiential courses offered by the college and gave me the opportunity to visit Las Vegas for five days, getting a behind-the-scenes look at high-roller suites, gaming floors, and high-tech security systems. While each casino resort had a different feel, and our hosts gave different insights, one problem was mentioned consistently across the properties: Millennials were not gaming at high levels and, although the casinos were...

The Stereotyping of Millennials Has Gone Too Far

Doug Kennedy | October 22, 2018

By Doug Kennedy Seems like just about every conference I speak at lately has another speaker addressing some topic related to "those Millennials." Likewise, seems like at least once a week every lodging publication I read has an article about the challenges of marketing to or the managing of Millennials. I certainly understand that this is an entertaining subject and there is value in personifying the demographics of various age groups for analytical purposes. Yet lately it seems to me that this is being taken too far. Hotel brands are being launched, training programs are being altered, HR recruitment methods are being changed, all to ...

Travelers Want Meaningful Vacations in 2018, Not More of Them

MMGY Global | June 22, 2018

NEW YORK (June 22, 2018) – Today, MMGY Global released key findings from the 2018-2019 Portrait of American Travelers® study suggesting that travelers are seeking more meaning behind each vacation, rather than more vacations. The study reveals 30% of travelers plan to take fewer vacations next year, meaning travelers could take up to six million fewer vacations in 2018 compared to 2017. This is the first time there has been a negative variance in intent to travel (nine point decrease) in the 12 years this question has been asked. However, although people are traveling less, travel spending will hold steady into 2019, showing t...

National Selfie Day: The Non-Millennial’s Guide to Taking Perfect Travel Selfies

OneTravel | June 21, 2018

NEW YORK, June 21, 2018 -- If you're not a millennial, the art of the selfie might seem a little intimidating. This pressure is only intensified for travel selfies, when you want to look great and also show off all the activities you're doing on your getaway. OneTravel, a leading online travel agency, has analyzed the many travel selfies to offer travelers the best tips for getting that perfect shot. Find the Right Angle – If you're tilting the phone at a weird angle to put your best face forward, here's the straight scoop: a high angle doesn't improve your photos. In fact, angling the phone too much can leave...

Worried About Reaching Out to Your Millennial Guests?  Top 5 Things You Can Do to Attract Them

Hotelogix | May 9, 2018

Millennials are the first generation that grew up with close proximity to internet, mobile phone/smartphones and televisions. Their exposure to technology sets them apart from the previous generations. Talking about millennials in the hospitality industry, their entire experience - right from making the reservation to checkout, they expect something new from the hotel. They use their phones to book hotels, on the go. They look at guest reviews before booking their stay. They are not satisfied with the word 'average', they need more. That's why, hoteliers must find newer ways to market their properties to this young, tech-savvy and deman...

Much Ado About Millennials and Hospitality

Stuart Pallister | May 2, 2018

By Stuart Pallister Go to a hospitality conference or forum these days and the topic of millennials is likely to crop up, and more so at the Young Hoteliers Summit staged recently at Ecole hôteliere de Lausanne. At the heart of the issue is a fundamental question for hoteliers. Should you be thinking of changing your offering substantially to cater for this digitally-savvy generation in their early 20s to mid-30s, and, if so, what are they looking for? Are luxury hotels too stuffy and will they need to have a major re-think? In retail, leading designer labels such as Gucci are going all-out to woo these customers, even though they...

The Changing Needs of Millennials: New Implications for the Travel Industry | November 13, 2017

Business travel, loyalty programs, food and beverage consumption, and travel marketing content are already feeling the impact By Bronwyn White Millennials are becoming responsible parents and business travellers with their own unique set of service expectations from hotels, restaurants, destinations, airlines and loyalty programs Millennials – also known as Gen Y or the Me Generation – are moving into a new life stage. The 18 to 35 year olds are becoming responsible parents and assertive business travellers. The travel industry needs to be aware of such changes because millennials are entering into 'peak influence' as busine...

As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.