marketing

/Tag: marketing

marketing

NextPax Travel Technology Selects Puzzle Partner as Agency of Record to Expand Global Presence

NextPax, Inc. | November 5, 2019

Puzzle Partner to spearhead North American marketing initiatives for Europe’s foremost vacation rental and hotel channel manager Toronto, Ontario (November 2, 2019) - NextPax, the most advanced channel management technology provider for hotels, resorts and vacation rentals worldwide has named Puzzle Partner as their PR Agency of Record (AOR). Puzzle Partner will be responsible for strategic content and public relations initiatives to strengthen the NextPax brand in the Americas. NextPax chose Puzzle Partner because of the agency’s integrated approach, the hotel and travel industry knowledge of its team and its dedication toward driv...

Opening a Pop-Up Store in a Hotel

Kacey Bradley | October 21, 2019

By Kacey Bradley Just over a decade ago, the idea of brick-and-mortar shops began to change. Instead of investing in one permanent location for their businesses, brand owners moved their store around as often as they liked through their pop-up shops. The idea of pop-up stores is still relatively new, but is becoming more popular each passing year. People of all ages want to stop by and check out what's on offer when a new store appears, which provides tons of opportunities to the shop and who they partner with. Hotels are jumping on board this trend by opening pop-up stores in their lobbies. Read on to learn how any hotel can operate...

Cendyn and SevenRooms Connect Hospitality Platforms

Cendyn | October 21, 2019

Boca Raton, FL. — October 21, 2019 — Cendyn, the leading innovator in CRM, sales and revenue strategy for the hospitality industry, is proud to announce an integration partnership with SevenRooms, a data-driven operations, marketing and guest engagement platform for restaurant, hotel F&B, nightlife and entertainment operators. The partnership empowers hotels to leverage the true revenue value of their best guests. With this integration, hoteliers can now see a guest’s total spend across the entire property, including in-house restaurants, nightclubs, bars and lounges in addition to room and spa spending. On the customer side,...

Why Aren’t Hotels Referring Friends

Larry Mogelonsky | September 11, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Common to modern apps as an incentivization tool for gathering new users, hotels should start to think of ways that they can drum up new business by prompting happy customers to refer their properties to other guests, either through digital or other ‘low tech’ methods. First, though, it’s important to note why these peer-to-peer systems work so well, particularly when deployed in a way that’s convenient for guests – that is, via email or mobile. Via a system of credit reward, you subtly encourage a user to be a brand advocate within his or her social group while also motiv...

Arrivedo Launches Routes Feature to Allow Hotels to Give Guests a Better Customer Experience

Arrivedo | April 30, 2019

Arrivedo self-guided walking routes let hotel guests personalize their trip when exploring a destination based on the precise experiences that they're craving. Lima, Peru. May 1st - Arrivedo, a content platform that collects recommendations and things to do around hotels, announces the launch of a new Routes feature for Arrivedo Neighborhood Guides with the purpose of giving hotels the ability to provide a better guest experience as part of the hotel's website. Arrivedo aims to give hotels the ability to compete with Airbnb by providing guests with more curated experiences at one-fourth of the cost of traditional competitors. They do th...

Los Angeles- Based Luxury Hospitality and Lifestyle PR Firm Rebrands as The Storied Group

The Storied Group | March 15, 2019

Los Angeles, CA (March 15, 2019)- The Los Angeles-based, boutique public relations firm formerly known as SW PR SHOP has officially rebranded as The Storied Group. Co-founded by President Molly Schoneveld in 2008, the company specializes in lifestyle, celebrity, interior design, and luxury hospitality. Schoneveld has over a decade of experience in the entertainment industry and was formerly at PMK*BNC. The rebrand reflects the agency's breadth of work, renewed dedication, and evolving list of services for clients within the lifestyle and entertainment space. "We are proud to have worked with so many world-class brands and talented indiv...

Merchandizing Romantic Getaways

Larry Mogelonsky | February 6, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) As we slide into February, the traditional low occupancy winter blues for hotels (outside of the sun destinations) is punctured by the healthy returns netted from Valentine's Day couples' getaways. While standard articles might focus on ways to drum up last minute purchases through packaging and promotional efforts, the next step is to ask yourself: how to capture more incremental revenue before guests arrive? The concept here is to maximize the profits from each customer so that this romantic time of year becomes a truly fantastic cash grab. And a great way to achieve this goal is ...

GCommerce Honored With Two Adrian Awards for Outstanding Travel Marketing

HSMAI | February 5, 2019

PARK CITY, UT February 5, 2019 – The Hospitality Sales & Marketing Association International (HSMAI) honored GCommerce with two Silver Adrian Awards for digital marketing excellence for its winning entries in the 62nd annual Adrian Awards, the largest and most prestigious global travel marketing competition. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. GCommerce provides digital marketing services to some of the country's most iconic 4 and 5 star and diamond hotels and resorts. GCommerce received the ...

As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.