linchi kwok
Will More Hotels Get Into the Home-Sharing Business?
Linchi Kwok | September 23, 2020
There is no doubt that COVID-19 has had an unprecedented impact on the travel and tourism industry. With massive layoffs and closures, many hospitality professionals have noted that they had never seen such a detrimental event to the industry in their careers. Nobody knows when the recovery will take place. Yet, there is at least one exception. The home-sharing sector has already rebounded. Airbnb booking is up and ready for an IPO When the pandemic hit, Airbnb reported a 90% drop in booking, or a $400 million adjusted loss in the second quarter. Then, Airbnb laid off 7,500 employees, or 25% of its workforce, and cut its marketi...
Will COVID-19 Be a Catalyst for More Hotel Mergers and Acquisitions?
Linchi Kwok | September 10, 2020
By Linchi Kwok COVID-19 has put many restaurants and hotels out of business. A recent example is the permanent closure of the iconic Hilton Times Square Hotel. Several restaurant chains recently rolled out new store designs to embrace the contactless self-service and delivery trends demanded by customers. Additionally, when more schools and businesses are reopening, the restaurant industry has already shown signs of recovery. There was a 2% increase in spending year-over-year in the week ending August 30. The outlook for hotels, however, is not as optimistic. The hotel industry is still struggling. According to the latest U.S. hot...
Contactless Self-Services Are Here to Stay After COVID-19
Linchi Kwok | August 26, 2020
By Linchi Kwok The new COVID-19 cases finally showed signs of declines across the U.S., but definitely, we should still take cautionary measures to avoid another wave of infections. Now, some people have already claimed that this pandemic would forever change the travel industry. Because the coronavirus is primarily transmitted through direct or indirect close contact with infected people via mouth or nose secretions, social distancing and frequent sanitation are highly recommended. It is not surprising to see consumers demand services with minimum human contact, which in turn promotes contactless self-services. Restaurants Mobile...
Baby Boomers Deserve Big Attention From Businesses Too
Linchi Kwok | August 12, 2020
By Linchi Kwok Jill Filipovic argued in her new book - OK Boomer, Let’s Talk: How My Generation Got Left Behind - that millennials have been going through tougher economic circumstances than any other generations since the Great Depression. I am neither a millennial nor a Boomer, but the media coverage about Jill’s arguments got my attention. The fact is no matter if we are in the position of supporting or challenging Jill’s propositions, we cannot deny that we need Boomers to boost post-pandemic consumption. Besides millennials and Gen Zers, Baby Boomers also deserve big attention from businesses. Boomers have time and money ...
The 7 Ps Marketing Mix of Home-Sharing Services: Insights From Over One Million Airbnb Reviews
Linchi Kwok | July 29, 2020
By Linchi Kwok The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process. The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix. The empirical study about 7 Ps of home-sharing services Building upon the 7 Ps marketing mix framework, ...
Recovery Is When Gen Zers and Millennials Travel for Business
Linchi Kwok | July 15, 2020
By Linchi Kwok Gen Z and Millennials are key to travel industry’s recovery That was the headline of a Travel Pulse report, which quoted a GlobalData survey. The survey suggests that younger and wealthier travelers would be the first to resume international leisure travel when the COVID-19 restrictions are lifted. Both generations belong to the younger group of travelers, with the oldest Millennials just turning 39 this year. That assumption is probably right, but Gen Zers and the Millennials have their concerns too. For example, Gen Z – “A worried generation” Gen Zers are those who were born after 1996 or 2000, dependi...
“Travel, As We Knew It, Is Over,” But There Are Hopes Still
Linchi Kwok | July 1, 2020
By Linchi Kwok Airbnb co-founder Brian Chesky talked about the future of travel in a CNBC interview last week. He stated: “Travel, as we knew it, is over. It doesn’t mean travel is over, just the travel we knew is over, and it’s never coming back. It’s just not.” His statement made headlines last week, but he also suggested in the same interview: “… travel is going to come back. It’s just going to take a lot longer than, you know, we would have thought, and it’s going to be different.” What do you think? Will people travel again? The glass is half empty Some places saw a spark of confirmed infected c...
Will Home-Sharing and Luxury Hotels Recover Sooner Than Other Lodging Products?
Linchi Kwok | June 5, 2020
By Linchi Kwok As more places are easing coronavirus restrictions, travel companies are getting ready to reopen their business. Yet, do people want to travel again soon? If so, who are the travelers? STR (Smith Travel Research), a leading data analytics provider for the lodging industry, conducted an opinion survey about travelers’ attitudes towards different types of accommodation facilities based on their preference from the past experience. One assumption for such an analysis is that travelers tend to stick to the same kind of accommodation facility for their trips. STR surveyed 2,391 respondents who showed interest in travel fo...
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