jos schaap
How to Upsell 101: Too Much Choice Can Lead to No Choice
ROOMDEX | February 23, 2021
By Jos Schaap Shouldn’t lots of choices be good for customers? If you ask most people whether they like having a choice, the answer will be yes. How can options possibly be a bad thing? Anyone who has worked in hotel marketing has, at one time or another, been asked to fit numerous offers into one email. Pre-arrival emails, in particular, are crammed to the hilt with hotel information and upsell choices. We call it the shotgun approach. Having a lot of choices is great — until it’s not. Many people argue that more choices equal more conversions. Rationally speaking, the more choices you offer your customers, the more sales you ...
Q&A: 5 Leading PMS Vendors & ROOMDEX: The New PMS – Enabling Integration
ROOMDEX | January 19, 2021
By Jos Schaap, CEO and Co-Founder ROOMDEX Historically, integration of hotel systems has been challenging, and even today it is still mostly a pain. However, PMS company attitudes are evolving not just in regard to the subject of integration but also in terms of the entire hotel technology ecosystem. As part of the ROOMDEX Webinar Series, our latest discussion brought together 5 leading hotel PMS company executives to talk about this evolution. Experts from apaelo, Mews, Oracle, Protel and StayNTouch joined the panel to give their take on the hotel PMS, the evolution of 3rd party integration strategies and the direction they believe th...
The Hotelier’s Wishlist for Santa
Jos Schaap | December 22, 2020
By Jos Schaap – CEO & Co-Founder at ROOMDEX Another year is winding up and looking back, I can say with confidence that when we all returned from the holidays last January no one could have foretold the year we were about to face. As the year rolled on, we clung onto the idea that a return to some sort of normality was just around the corner. However, flight, occupancy and visitation numbers continue to be devastatingly below norms. But with a vaccine in its very early stages of a role out, there are many reasons to be cautiously optimistic as we look to 2021. It is expected that travel will begin on its path to normalcy in Q2 an...
“Easy to Obtain” Hospitality Technology Innovation Is Here. It Really Is!
ROOMDEX | November 10, 2020
By Jos Schaap For years, it was openly acknowledged that hospitality simply lagged behind all other industries when it came to technology. Yes, the Internet profoundly disrupted and changed the distribution system. But too often, these hospitality technology changes were forced on hoteliers as opposed to being championed from within. Recent evolution in cloud technologies mean there is new growth in the number of innovative hospitality technology start-ups in a market that is now desperate for help. The question is, will hoteliers continue to do their jobs like it is still 1992 or will they wake up to the potential that awaits them? ...
Passwords: Will They Soon Be a Thing of the Past?
ROOMDEX | October 13, 2020
By Denis Bajet When used correctly, passwords are an extremely simple and effective way to protect data and IT systems from unauthorized access. However, creating a complex password, never mind remembering it, is difficult. How many times have you clicked on the "forgotten password" link? Or worse still, come back from annual leave and have to email the help desk at work to get a new password. We all use passwords constantly and hate having to remember them all. The password struggle is real And there are a lot of them to remember. According to the research by the password manager NordPass, an average person has 70-80 passwords. 80 p...
“Free” PMS API Integration Is the Key to Hotel Innovation
Jos Schaap | September 8, 2020
By Jos Schaap Ask any hotelier or hotel technology company about their biggest pain points, and inevitably they will mention integration. Interfacing between legacy hotel Property Management Systems (PMS) and third-party systems have plagued the hospitality industry for years. HTNG was created some 20 years ago to create a communication messaging standard for hotel systems and made some initial progress. But till today, connecting hotel systems is still mostly a pain. With the onslaught of COVID-19 upending the travel industry, the stakes for the hotel sector couldn’t be higher. Hotels need to change their service models to support ...
Are Hotels Finally Ready to Embrace Attribute-Based Selling?
Jos Schaap | August 18, 2020
By Jos Schaap Hotels have gone through many changes over the years. However, one thing that has barely changed is the industry's attitude towards room distribution. The way in which hotel rooms are sold today, and have been for the past 20 years, has remained relatively the same. With the current model the guest journey is essentially made of a few specific moments. The consumer begins by choosing a hotel and stay date and receives a list of rates. These rates correspond to combinations of room types and rate plans and each combination has a price. Similarly, both the room type and rate have their own attributes attached such as max gue...
The Bottom Line of Hotel Automation Is…..Well…., the Bottom Line!
Jos Schaap | July 14, 2020
By: Jos Schaap, CEO & Co-Founder ROOMDEX Traditionally, hospitality has been a conservative industry when it comes to technology given that the focus has always been on face-to-face service between staff and guest. The central location for the majority of these interactions has been the front desk (or Front Office (FO) department). COVID-19, however, is changing all of this. No one knows for sure what the new normal will look like but hotel stays are likely to be a stripped-down affair, particularly in higher-end hotels where personalized service and amenities have long been part of the draw. Step into any hotel lobby now and you’...
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