isabella blengini

/Tag: isabella blengini

isabella blengini

Driving Innovation: How Frugal Can Hotels Be?

Margarita Cruz | April 4, 2019

By Margarita Cruz and Isabella Blengini When speaking of innovation in the hospitality industry, we often hear about new technologies and processes capable of breaking the standards on how the industry works. Typically, these innovations require large amounts of investments; as well as the design and implementation of new processes. According to the EU Industrial R&D Investment Scorecard, in 2017 alone, investments in innovation made across different industries around the world surpassed €700bn. However, only a small percentage of players are effectively able to implement innovations of this kind. In fact, 90% of the world's R&...

Protecting the Hotel Brand by Providing ‘Reliable’ Information

Dr. Isabella Blengini | March 22, 2018

By Dr. Isabella Blengini and Dr. Giuliano Bianchi Elle Darby may not be a household name but this video blogger does have influence in social media circles with some 87,000 YouTube subscribers and 76,000 Instagram followers. According to media reports – some 114 articles in all across 20 countries -- she contacted the Charleville Lodge Hotel in Dublin, offering the owner exposure on her social media channels in exchange of a free stay for her and her boyfriend over the Valentine's Day weekend. The hotel owner declined, posting his reply online and publicly banning all social media influencers from his hotel. This provoked a series...

Changing the Rules of the Game for Hotel Bookings

October 20, 2017

By Giuliano Bianchi and Isabella Blengini Last month the Swiss Parliament ratified a decision to allow Swiss hotels operating on booking.com to offer rooms at lower prices directly to their customers. The digital platform opposed the decision, arguing that it would be the customers who would be hit hardest. Booking.com allows hotels to sell their rooms on the platform on a commission basis and customers have the convenience of being able to compare prices before booking a room. For hotels, the main advantage in using the site is that it can dramatically increase their visibility, so much so that some 72 percent of all hotel bookings in ...


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