hotel brand

/Tag: hotel brand

hotel brand

Five Strategic Directions to Take Your Hotel

Larry Mogelonsky | May 8, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Value adds always become expectations. Such is the course for hospitality and if you aren't constantly evolving your brand then it will become stale. And in an overstuffed hotel marketplace, you need bold new directions to differentiate your product and drive rate. So, how do hotels adapt so that guests don't lose interest in any of these ostensibly great properties in favor of the 'next big thing'? How do you innovate a boutique property so that its repeat revenue figures will always be a healthy contributor to the bottom line? Broader still, how do lifestyle hotels continue to rei...

The Indian Hotels Company Limited (IHCL) Launches New Brand, SeleQtions

April 15, 2019

Mumbai, April 15, 2019: The Indian Hotels Company Limited (IHCL), South Asia's largest hospitality company, today, announced the launch of a new hotel brand - "SeleQtions", which is a collection of named and distinctive properties. SeleQtions was launched with 12 hotels across the country. The vision for the brand is to celebrate individuality, by offering unique experiences through landmark hotels that have their own legacy and charm. Speaking on the occasion, Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL said, "SeleQtions will allow IHCL to cater to a broader audience of travelers who prefer staying in hotels wi...

Hospitality Financial Leadership: The 5 Hidden Costs of Being Branded

David Lund | February 4, 2019

By David Lund Marriott. Hilton. IHG. Wyndham. Choice. For years these chains have publicized the advantages of working with them: advanced loyalty programs that promise to bring consistent customers, low fees, tough negotiations with OTAs, and preferred financing options. Not so fast. Are the brands' claims actually true? While many owners have fallen victim to the claims of the brands, you need not do the same. As Mark Twain once said, "Whenever you find yourself on the side of the majority, it is time to pause and reflect." Let's take a closer look at what the brands are claiming, to make sure you know what to expect before entering i...

Hospitality Financial Leadership: Unplugging the Brand and Cranking up the OTA’s – Hotel Overachiever

David Lund | September 24, 2018

By David Lund It's nothing new to hear about hotels or owners who have said "good bye" to brands and have gone on their own as an independent hotel. This is the story of one such hotel and a look at their results. I am also going to highlight the typical costs associated with being affiliated with a brand and what some say is the biggest reason to get out while you can. The whole idea was the new owners. They bought the hotel with the express purpose of taking down the flag and making the hotel an independent. The market was strong and the hotel with its brand was doing quite well – a positive revpar index with its historical comp...

Red Roof® Launches Extended Stay Brand HomeTowne Studios by Red Roof®

August 15, 2018

COLUMBUS, Ohio, Aug. 15, 2018 -- Convenient, cost-effective and comfortable: the basic essentials of extended stay accommodations, a hospitality sector that has grown immensely in the past few years with extended stay builds currently making up more than a quarter of all hotel development projects in the U.S. pipeline according to Lodging Econometrics. This growth was one of the many reasons that Red Roof, the leader in the economy lodging industry, is entering this market with their newest sub-brand, HomeTowne Studios by Red Roof. The brand will undergo a phased launch of over 30 properties across more than 20 markets with nearly 4,000...

It Takes Two to Build, But Only One to Destroy

Georges Panayotis | May 22, 2018

By Georges Panayotis How can we imagine developing a product and a brand that are disembodied, cut off from their source of inspiration, with no link to what should feed them and help them progress? Today, large companies suffer from two major ills: a brutal and merciless transformation that does not wait for latecomers, the rupture that is on everyone's lips; and obvious management problems. Managers have been sidelined, in favor of robotisation, financiers and great strategists without anticipating in the medium term the devastating effects of a lack of management. Because those managers who are operational, who are the lines of ...

Brand Finance Hotels 50 Claims Marriott Closer to Checking In as Most Valuable Hotel Brand

Brand Finance | February 8, 2018

Hilton remains world's most valuable hotel brand but lead over Marriott shrinks 74%; Premier Inn and Holiday Inn are strongest hotel brands as consumers appreciate value for money; Airbnb's disruptive presence only set to grow as it targets business travellers For the third year in a row, Hilton is the world's most valuable hotel brand, with a brand value of US$6.3 billion. However, recording a 24% fall from last year, Hilton has seen their lead at the top over Marriott shrink from more than US$3.3 billion to just US$865 million, a staggering 74% reduction. As Hilton's brand value decreased, Marriott improved its brand value 8% to just...

Selecting a Hotel Brand: Why House Profit Margins Can Vary by Brand

Hans Detlefsen, MPP, MAI | September 25, 2015

By Hans Detlefsen, MPP, MAI Contributors: Emiliia Gordiienko, Yoshihiro Kanno, Devanjali Luthra, and Anjali Peterson Introduction Does hotel brand selection significantly affect your investment returns? Do different brands within the same chain scale produce different profit results? These questions were the focus of a recent hotel brand comparison study conducted by Hotel Appraisers & Advisors (HA&A). Researchers at HA&A analyzed more than 500 hotel financial statements from across the United States. Our research focused on evaluating the importance of brand selection for hotel investors and developers. We studied the prof...


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