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The Top 5 Things You Need to Know Now in Hotel Digital Marketing

NextGuest Digital | July 1, 2019

By Margaret Mastrogiacomo, EVP Strategy This month, the latest digital innovations include new voice search and SEM studies presented at SMX Advanced, the rollout of Instagram branded content ads, and native advertising becoming a more impactful display format as it gains more traction. From SEO to design, find out the top five things you need to know now in hotel digital marketing. 1. SEO: According to a study revealed at SMX Advanced, voice search optimization is tied to high SERP placement, site speed, and content readability. In an SMX Advanced speaker session by SEMrush titled “Optimizing for Voice Search and Virtual Assistants,...

HSMAI ROC: NextGuest Partner Insights Workshops You Won’t Want to Miss

NextGuest Digital | June 17, 2019

Hospitality Sales and Marketing Association International will be hosting its annual Revenue Optimization Conference on June 18-19. The 2019 HSMAI ROC conference is part of The Hospitality Industry Technology Exposition and Conference, which is being held this year in Minneapolis. This event is designed for hotel marketing and revenue leaders to learn about fresh and innovative initiatives that will drive revenue for their hotel and stand out in the hospitality industry. The conference is the largest of its kind in the world. Fresh from its recent rebrand, NextGuest will be in attendance and speaking about the latest in hospitality. Former...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: May Edition

HEBS Digital | May 30, 2019

By Margaret Mastrogiacomo This month, the latest digital innovations include Facebook Automated Ads to streamline ad setup, new Google display opportunities announced at Google Marketing Live, and custom graphics and illustrations making a statement in website design. From SEO to design, find out the top five things you need to know now in hotel digital marketing. 1. SEO: Accessibility should become a bigger priority on search engines. With nearly 1.3 billion people living with some sort of vision impairment, accessibility across channels grows in importance to hotel brands. While there's no magic way for search engines to make your im...

Now Available: The Q2 Hotel Digital Marketer’s Whitepaper

HEBS Digital | May 14, 2019

Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences through every phase of the travel planning journey. Read the Q2 2019 whitepaper to learn about: What's Trending: Stay in the loop with the need-to-know trends of the quarter, including video coming to Google responsive display ads, the rise of Snapchat advertising, and asymmetrical website designs. From th...

The Hotel Zags Portland Reimagines Portland With an Engaging Brand and New Website

HEBS Digital | May 9, 2019

The Hotel Zags Portland, formerly Hotel Modera, has launched a custom website in partnership with HEBS Digital to showcase its new, out-of-the-box brand. The Portland hotel's new brand appeals to young, creative travelers through a variety of engaging offerings and services. The Hotel Zags Portland worked with the HEBS Digital team to create a website as welcoming and vibrant as its new voice. The new website brings the best of Portland to life through custom page designs, including a neighborhood guide — featuring an interactive map and illustrated walking tours — and a page for its complimentary equipment rental service, t...

Hotel Retlaw Launches New Website for Its Elite Property in Fond du Lac

HEBS Digital | May 3, 2019

Opening this year, Hotel Retlaw transports guests to the Roaring Twenties with its sophisticated and luxurious property. Located in Fond du Lac, the hotel has recently been restored to its former historical splendor. With an ideal location, luxury amenities, and unparalleled services, the property invites guests to experience a visit like no other. The company worked with HEBS Digital to redesign its website in order to highlight the brand-new experiences at Hotel Retlaw. Built on HEBS Digital's award-winning smartCMS® platform, the responsive website incorporates four different page layouts to best display the property, amenities, ...

How Today’s Hotel Ownership Model Clashes With the Need for Green Energy Investments

HEBS Digital | April 15, 2019

by Jason Price, EVP, HEBS Digital April 15, 2019 The hotel industry was an early adopter in embracing energy conservation and other earth friendly practices. However, sizable capital investments like HVAC upgrades, energy generation, or smart materials in renovations exceeds the short-term revenue models for today's hotel investor. As of now, what a hotel can do has been done - switch to LED light bulbs, key entry-driven lighting, and reduced turnover of towels and linens. Although these efforts generate cost savings and matter to the environment, the investments are limited compared to what is being committed in residential and in new ...

Data-Driven Content: The Metrics That Matter

HEBS Digital | April 8, 2019

By Gil Christenberry, Content Team Lead at HEBS Digital DATA: CONTENT'S BEST FRIEND Not everyone realizes it, but data is content's best friend. This is because content creators use data to leverage their work. In fact, there are so many metrics available that instead of asking, "What metrics can we track?" the question becomes, "Which metrics must we track?" Answering that question involves understanding the goal of the content in question. Knowing what you want your content to do helps you identify which metrics matter. Data is important at multiple stages throughout the content-creation process. Of course, we use data to evaluate the...


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