hebs digital

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hebs digital

Why Amazon Should Acquire Airbnb, and It’s Not for the Love of Travel

Jason Price | June 20, 2019

By Jason Price Amazon has set the chessboard to succeed in the travel vertical – in a way that is not expected. Up until now Amazon’s foray into the travel vertical has been lackluster at best. Starting in 2012 and running for three years was Amazon Local, a Groupon-like business model for local travel providers. The steeply discounted "flash-sale" quickly ran its course with customers and never presented a sustainable economic value to the supplier community. In 2015, the launch of Amazon Destinations offered locally curated, weekend get-away vacation packages. Short excursions by car have its appeal but the two-fold punch of custo...

HSMAI ROC: NextGuest Partner Insights Workshops You Won’t Want to Miss

NextGuest Digital | June 17, 2019

Hospitality Sales and Marketing Association International will be hosting its annual Revenue Optimization Conference on June 18-19. The 2019 HSMAI ROC conference is part of The Hospitality Industry Technology Exposition and Conference, which is being held this year in Minneapolis. This event is designed for hotel marketing and revenue leaders to learn about fresh and innovative initiatives that will drive revenue for their hotel and stand out in the hospitality industry. The conference is the largest of its kind in the world. Fresh from its recent rebrand, NextGuest will be in attendance and speaking about the latest in hospitality. Former...

HEBS Digital Announces Rebrand to NextGuest Digital

NextGuest | June 4, 2019

The evolution of HEBS Digital to NextGuest Digital reflects the agency's place in the NextGuest ecosystem, a holistic solution for hoteliers that includes digital marketing, Customer Relationship Management (CRM), a technology innovations lab, and strategic consulting. NEW YORK (June 4, 2019) — HEBS Digital, the award-winning hospitality marketing firm that has pioneered book-direct strategies for hotels since 2001, announced that it is changing its name to NextGuest Digital, effective today. "The name change to NextGuest reflects our goal of helping hotels reach their 'next guest' by leveraging our next-generation innovations in ...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: May Edition

HEBS Digital | May 30, 2019

By Margaret Mastrogiacomo This month, the latest digital innovations include Facebook Automated Ads to streamline ad setup, new Google display opportunities announced at Google Marketing Live, and custom graphics and illustrations making a statement in website design. From SEO to design, find out the top five things you need to know now in hotel digital marketing. 1. SEO: Accessibility should become a bigger priority on search engines. With nearly 1.3 billion people living with some sort of vision impairment, accessibility across channels grows in importance to hotel brands. While there's no magic way for search engines to make your im...

Now Available: The Q2 Hotel Digital Marketer’s Whitepaper

HEBS Digital | May 14, 2019

Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences through every phase of the travel planning journey. Read the Q2 2019 whitepaper to learn about: What's Trending: Stay in the loop with the need-to-know trends of the quarter, including video coming to Google responsive display ads, the rise of Snapchat advertising, and asymmetrical website designs. From th...

The Hotel Zags Portland Reimagines Portland With an Engaging Brand and New Website

HEBS Digital | May 9, 2019

The Hotel Zags Portland, formerly Hotel Modera, has launched a custom website in partnership with HEBS Digital to showcase its new, out-of-the-box brand. The Portland hotel's new brand appeals to young, creative travelers through a variety of engaging offerings and services. The Hotel Zags Portland worked with the HEBS Digital team to create a website as welcoming and vibrant as its new voice. The new website brings the best of Portland to life through custom page designs, including a neighborhood guide — featuring an interactive map and illustrated walking tours — and a page for its complimentary equipment rental service, t...

Hotel Retlaw Launches New Website for Its Elite Property in Fond du Lac

HEBS Digital | May 3, 2019

Opening this year, Hotel Retlaw transports guests to the Roaring Twenties with its sophisticated and luxurious property. Located in Fond du Lac, the hotel has recently been restored to its former historical splendor. With an ideal location, luxury amenities, and unparalleled services, the property invites guests to experience a visit like no other. The company worked with HEBS Digital to redesign its website in order to highlight the brand-new experiences at Hotel Retlaw. Built on HEBS Digital's award-winning smartCMS® platform, the responsive website incorporates four different page layouts to best display the property, amenities, ...

Back to Basics: Top Five Email Marketing Best Practices for Hoteliers

HEBS Digital | April 16, 2019

Email marketing is a vital part of a hotel's CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it's not as hard as it seems. These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends, and gather analytics. However, it's important to keep some important best practices in mind. So, without further ado, here's our list of the top five email marketing best practices for hoteliers. 1. You're Only as Good as Your List Good email marketing starts with a good email list. However, many hotels are stuck with an old list that's been...

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