gcommerce

GCommerce Announces Lindley Cotton as President

GCommerce | July 15, 2019

PARK CITY, Utah (July 15, 2019) - GCommerce has announced the ascension of Lindley Cotton to President of the organization. Over her storied career at GCommerce, Mrs. Cotton has been a powerful and insightful voice in hospitality digital marketing. She has crafted award winning campaigns and helped GCommerce clients achieve premium results. Mrs. Cotton started at GCommerce in the Search Engine Marketing department before moving into the Strategic Marketing department followed by the Account Services Department. She quickly rose to become the Director of Account Services. Due to her natural leadership ability and vision, she was prom...

GCommerce Announces Lisa McGivney as Director of Marketing

GCommerce | July 8, 2019

PARK CITY, Utah (July 8, 2019) - GCommerce has announced Lisa McGivney, a rising industry voice in search and digital marketing, has agreed to become the company’s Director of Marketing. Lisa joined GCommerce 12 years ago, first serving in the marketing department before taking on roles in Account Services and Search. Most recently, Lisa served as the Director of Search Engine Marketing for GCommerce. Historically, GCommerce has had two primary marketing-based departments: the Search Marketing team and the Strategic Marketing team. By taking this new role, Lisa McGivney will be responsible for better aligning paid search, optimization, s...

Why You Should Make Video Advertising a Priority in 2019

GCommerce | May 6, 2019

Erin Jelmini | GCommerce Solutions | Marketing Strategist Video advertising is no longer an up and coming trend in the marketing world: it's here and it's already making a massive impact on consumer behavior. What is video advertising? Video advertising at a basic level is comprised of online display ads that use video instead of or alongside static images. However, in recent time video advertising has become more synonymous with video ads that play before, during, or after a video stream, such as on YouTube or Facebook. Why is this important? Video advertising has become the digital marketing trend in recent years, and it's only expec...

3 Steps for Successful 2019 On-Page SEO for Hotel Websites

GCommerce | April 25, 2019

By Lisa McCreary, Director of Search Engine Marketing, GCommerce Over the years the mission statement for successful on-page SEO for hotel websites remains the same: Make sure to follow best practices to position your website for the greatest chance of visibility in the SERP. Provide a superior user experience that is reflected through highly relevant content, well structured navigation with easy path to book. Search engine optimization continues to evolve. Every year the nuances of the game changes slightly with new technical developments, new announcements or hints from Google and changing competition. Only brands and websites that c...

GCommerce and NAVIS Announce Strategic Partnership

NAVIS | February 7, 2019

Hoteliers will now have a turn-key marketing solution bringing digital reservation data and offline reservation data together. Park City, Utah, February 7, 2019 – NAVIS, the only complete hospitality CRM provider, and GCommerce, a leading, hospitality digital marketing agency, announced a strategic partnership today to bring a full-suite of marketing and customer engagement solutions to the hospitality industry. The two companies have worked closely together over the last 5 years, but today they officially announce their formal alliance. Hoteliers now have the opportunity to leverage the expertise of both companies to increase dir...

NAVIS and GCommerce Announce an Integrative Partnership to Support Hoteliers

NAVIS | February 6, 2019

What happens when two hospitality companies discover that they not only share values but also offer complementary solutions and services to the hotel industry? They partner to better serve the marketplace! BEND, Ore. (February 6, 2019) – The hospitality industry is quickly evolving, and this evolution is making it more challenging than ever for hoteliers to serve their guests in new ways and lead their businesses. There are modern challenges, and new ways to do business that can seem overwhelming. It's also more critical than ever for hospitality professionals to know that they have complete data (online and offline), and focus th...

GCommerce Honored With Two Adrian Awards for Outstanding Travel Marketing

HSMAI | February 5, 2019

PARK CITY, UT February 5, 2019 – The Hospitality Sales & Marketing Association International (HSMAI) honored GCommerce with two Silver Adrian Awards for digital marketing excellence for its winning entries in the 62nd annual Adrian Awards, the largest and most prestigious global travel marketing competition. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. GCommerce provides digital marketing services to some of the country's most iconic 4 and 5 star and diamond hotels and resorts. GCommerce received the ...

Five Diamond Rancho Valencia Resort & Spa Partners With GCommerce

GCommerce | October 5, 2018

The Five Star, Five Diamond Rancho Valencia Resort and Spa has selected GCommerce to provide Digital Marketing services for the property. Rancho Valencia is the only Relais & Châteaux property in Southern California and, since it's opening, has earned a reputation as one of the most-sought after five star resorts in the west. The property has engaged GCommerce to lead their digital marketing strategy with a custom approach that celebrates the unique advantages the property offers its loyal guests. "Rancho Valencia is a special place that our guests and our staff revere. We needed to engage an agency that would not use a one-si...