gcommerce
The Rise of Data Regulation & The Impact on Hotel Marketing
GCommerce | February 19, 2020
Lisa McCreary | GCommerce Solutions | Director of Marketing The rise of digital advertising grew from an era of limited tracking capabilities to an era of almost unlimited access to tracking user data across the web. This advancement in tracking has provided amazing opportunities to enhance campaign targeting options, narrowing targets based on user behavior and tying that tracking back to direct online booked revenue. This wild west atmosphere of digital tracking reached an apex that finally had governments and citizens around the world taking notice and growing concerned. Concepts around privacy and data took hold with the general public...
GCommerce Replaces Traditional Agency Fees With Its Performance-Based Commission Model
GCommerce Solutions | December 10, 2019
Hoteliers will no longer be limited by their marketing budget and will have access to GCommerce’s full suite of services for substantially less than a travel agent commission GCommerce, a full-service digital marketing agency in the hospitality industry, announced today the launch of its performance-based commission model, replacing the traditional agency fee model. This offering allows GCommerce to leverage its full suite of services for the property to drive direct bookings and increase revenues, all for substantially less than a travel agent commission. “Hoteliers often reach out to us asking for help with their digital marketing...
HSMAI to Honor GCommerce With 5 Silver Adrian Awards for Outstanding Travel Marketing
HSMAI | December 5, 2019
Award Winners to be Celebrated at the HSMAI Adrian Awards Gala Tuesday, January 21, 2020, at New York Marriott Marquis NEW YORK, N.Y. (December 3, 2019) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce with 5 Silver Adrian Awards for digital marketing excellence for its winning entry in the 63rd annual Adrian Awards, the largest and most prestigious global travel marketing competition. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. GCommerce provides digital marke...
How to Enhance Your Hotel’s Guest Experience From Start to Finish: Part One
September 11, 2019
Amy McNeill | GCommerce Solutions | Director of Account Services Part One: Experiential Travel “It’s when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event." Welcome to the Experience Economy, Harvard Business Review. For this series, made up of six articles, we are going to start where the hotel guest experience journey actually ends. As we know, experience plays a very large role in driving travel and entertainment sales. “Over the past few years, personal-consumption expenditures on experience-related services—such as attendi...
2020 Organic Social Media Recommendations for Hotels
GCommerce | August 27, 2019
Erin Jelmini | GCommerce Solutions | Senior Marketing Strategist The current hotel digital advertising climate is “pay to play,” meaning that major platforms now prioritize paid advertising over organic posts, making it extremely hard for your hotel’s organic posts to gain any traction in the online marketplace. This being said, an organic social presence is still very important in the hotel space. When consumers are researching hotels they often turn to social media to help make their decision, and not having a social presence could come as a red flag. Six reasons why organic social media content is still important in the hospita...
GCommerce Announces Will Ferris as Chief Technology Officer
GCommerce | August 19, 2019
PARK CITY, Utah (August 19, 2019) - GCommerce has announced that Will Ferris, former Senior Vice President of Operations, will be filling the role as the organization’s new Chief Technology Officer. Mr. Ferris started at GCommerce in 2006 doing work for business development until he quickly moved into the Search Marketing department. His work developed one of the largest paid search accounts at GCommerce. Mr. Ferris’ passion for innovation did not stop there. After his time working within the Search Marketing field, he assumed the role of Senior Vice President of Operations at GCommerce. In this position, he managed the day-to-day work...
GCommerce Announces Lindley Cotton as President
GCommerce | July 15, 2019
PARK CITY, Utah (July 15, 2019) - GCommerce has announced the ascension of Lindley Cotton to President of the organization. Over her storied career at GCommerce, Mrs. Cotton has been a powerful and insightful voice in hospitality digital marketing. She has crafted award winning campaigns and helped GCommerce clients achieve premium results. Mrs. Cotton started at GCommerce in the Search Engine Marketing department before moving into the Strategic Marketing department followed by the Account Services Department. She quickly rose to become the Director of Account Services. Due to her natural leadership ability and vision, she was prom...
GCommerce Announces Lisa McGivney as Director of Marketing
GCommerce | July 8, 2019
PARK CITY, Utah (July 8, 2019) - GCommerce has announced Lisa McGivney, a rising industry voice in search and digital marketing, has agreed to become the company’s Director of Marketing. Lisa joined GCommerce 12 years ago, first serving in the marketing department before taking on roles in Account Services and Search. Most recently, Lisa served as the Director of Search Engine Marketing for GCommerce. Historically, GCommerce has had two primary marketing-based departments: the Search Marketing team and the Strategic Marketing team. By taking this new role, Lisa McGivney will be responsible for better aligning paid search, optimization, s...
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