gcommerce
The Cookieless World is Already Here. Are You Ready?
GCommerce | April 6, 2022
For many months, agencies and industry prognosticators (including GCommerce) have used publications like this one to warn about coming changes to advertising tracking and “cookies”. Together we have warned about the impact such changes will have on hotel’s abilities to conduct marketing as usual. We’ve warned about hotels’ lack of ability to accurately track revenue in the future, or that essential tools like remarketing will be forever changed. These warnings have likely got your attention. So what to do with this newfound concern? How do you, as a responsible hotelier, take the necessary steps to both understand the intricaci...
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Outstanding Travel Marketing
GCommerce | March 10, 2022
Adrian Award winners will be celebrated at an in-person event on Wednesday, March 30, 2022 Park City, UT, (March 10, 2022) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce Solutions with a Bronze Adrian Award for travel marketing excellence for its winning entry in the 65th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2021, HSMAI designed the Adrian Awards to reflect the current travel landscape, with Focus Categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation, and Corporate Social Responsibility, in addition ...
GCommerce Adds Google Analytics 4 Reporting Product to Its Hospitality Digital Marketing Offering
GCommerce | September 21, 2021
Google Analytics 4 will be a vital component of any business’s marketing foundation in a cookieless world. Park City, UT – September 21, 2021 – GCommerce, a leading, hospitality digital marketing agency, has announced its newest offering, a customized, proprietary Google Analytics 4 report. In Q4 of 2020, Google released Google Analytics (GA4) as its latest iteration of the analytics platform. GA4 primarily focuses on measuring a website’s engagement versus volume and visitation metrics. Knowing that the industry will need and want to see consistency in its marketing reporting, GCommerce has created and launched the first GA4 rep...
Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now
GCommerce | September 7, 2021
September 7, 2021 by Lisa McGivney Back in July, we shed light on how direct bookings can be more profitable than OTA bookings for hotels, even when you factor in media costs. The development and execution of a superior direct booking strategy for our hotel clients has always been GCommerce’s mission. Why? Because we were born out of a hotel management company which means we’ve always tried to focus on what’s best for the hotel. It’s in our DNA. Now, what if I told you that there was a risk free direct booking channel that can drive an average of 8% of total web bookings at an average 5% conversion rate? One that only incurs ...
Your Hotel Has No Vacancy, What Is the Best Digital Marketing Strategy?
GCommerce | July 29, 2021
By Lisa McGivney and Michael Orrison Many hotels are seeing a huge bounce-back in demand and occupancy this summer as travelers take advantage of openings from restrictions and take those long-awaited trips. If you are a fortunate hotel that currently is at full occupancy, what should you be doing with your marketing? Should you decrease your budgets? What type of messaging should you be focusing on? In this article, we will talk about some relevant examples from the past and provide some suggestions on how your hotel can best market at times with full occupancy. Examples From Seasonally Closed Hotels In thinking about this, it see...
Enchantment Group Selects GCommerce as New Digital Media Partner
GCommerce | February 4, 2021
Park City, Utah – February 4, 2021 – Enchantment Resort, The Tides Inn and Mii amo have partnered with GCommerce for digital marketing services. The three properties add to the growing list of luxury resorts with which GCommerce has been engaged to enhance digital marketing strategies and generate direct bookings. “We believe GCommerce will be a valuable partner in helping us to achieve our communications goals, stated Danielle Granillo, Executive Director of Marketing & Communications Enchantment Group. We look forward to working with them to convey to a broader audience the stories, experiences and special qualities that make...
Five-Star Park City Hotel Finds Success With Digital Marketing During COVID-19 Shutdown
GCommerce | November 5, 2020
Park City, UT, November 5, 2020- Five-Star Park City hotel, Stein Eriksen Lodge, partnered with GCommerce to run digital marketing efforts during COVID-19 to maintain brand awareness in key markets in order to secure market share upon reopenings. Being aware that the Stein Eriksen Lodge name and brand would still have interest for online searchers even during their pandemic closure, GCommerce kept the “lights on” with paid search brand and name terms to ensure searchers would find Stein Eriksen Lodge’s website when thinking of future stays and vacations throughout the Spring of 2020. “Nobody knew what to expect when the COVID-19...
The Truth About Social Media Marketing for Hotels
GCommerce | October 23, 2020
Scott van Hartesvelt | Founder | GCommerce Solutions Every once in a while, a well-intentioned article comes to our attention, providing hoteliers digital marketing advice that flies in the face of our current thinking. It challenges us to re-evaluate our thought processes to determine if our hotel marketing best practices rise to meet the moment. Today, just such an article came to our attention. It suggested that hoteliers should eschew social media marketing in favor of more reliable and profitable channels. The argument goes that in these challenging times, hotels have limited budgets (true) and that hoteliers are paying parti...
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Today's News
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