gcommerce
Hotel Marketing During a Down Economy – Part 2
GCommerce | February 14, 2023
Must-Have Hotel Marketing Channels By Lindley Cotton Last week, in “Hotel Marketing in a Down Economy,” GCommerce’s Founder, Scott van Hartesvelt, shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. This week, let’s dig into the specific marketing channels every hotel should leverage in an economic downturn. But first, a really important reminder. Do not lose sight of what makes your hotel special! In challenging times, it’s natural to want to promote special offers to your hotel’s audience. T...
Hotel Digital Marketing in a Down Economy
GCommerce | February 2, 2023
These days it feels like mentioning the “R” word is tantamount to saying Voldemort’s name out loud. We all know it's here, but maybe if we refuse to acknowledge its arrival, it’ll somehow spare us the battle ahead. Sorry to burst that bubble, but the battle is about to begin. Reading the Tea Leaves GCommerce provides real time reporting to our hundreds of clients; meaning we sit on a metric-ton of data. In the last 90 days: Website conversion rates dropped 36.5% in November 2022 versus October and 26% over November 2021. Portfolio wide ADR in November increased by $50, while overall revenue dropped an astonishing 4...
HSMAI to Honor GCommerce Solutions With 6 Adrian Awards for Outstanding Travel Marketing
GCommerce | January 4, 2023
Award winners to be celebrated at in-person event in Los Angeles in February McLean, Virginia, January 4, 2023 – GCommerce Solutions will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the JW Marriott LA Live on Thursday, February 23, 2023. The Adrian Awards, now in their 66th year, are the largest and most prestigious competition in global travel marketing. For 2022, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories, as well as the following “focus categorie...
GCommerce Launches Balboa Bay Resort’s New Website
GCommerce | December 13, 2022
Park City, UT, December 13, 2022 - GCommerce Solutions, a leading hospitality website design and development provider, has launched a new, dynamic website for Balboa Bay Resort. GCommerce was hired to increase the resort's website performance, specifically focused on increasing direct bookings and improving organic search engine ranking. Through stunning visual design, lifestyle photography, and an intuitive user experience, the new website solidifies Balboa's reputation as the number one hotel in Newport Beach. Approachable to luxury travelers, wedding parties, and even the million-dollar yachts docked outside, Balboa Bay Resort offers...
Everything You Need to Know About GA4 / GCommerce Solutions
GCommerce | September 29, 2022
By now, many of you have heard us talk about Google Analytics 4 (GA4). This new analytics update is part of a series of steps that will bridge the divide between database driven analytics and privacy concerns. The GCommerce team has been implementing GA4 for our clients over the past year and now Google has officially announced that the existing Google Universal technology will no longer receive new data as of July 2023, the clock is truly ticking. Download our free ebook that will tell you everything you need to know about GA4 - what it is, what to expect and why it’s important to your business....
GCommerce Launches Metadesk to Empower Hoteliers to Take Control of Their Metasearch Channels
GCommerce | July 14, 2022
Park City, Utah, July 14, 2022 -Officials of GCommerce, a leading, hospitality digital marketing agency, today announced the launch of a new metasearch platform, Metadesk. Metadesk is a software-driven experience designed to address known pain points and frustrations experienced by hoteliers regarding the management of their metasearch channels while leveraging GCommerce’s world-class media management and optimization skills. “Metasearch is quickly being categorized as a revenue management tool, and Metadesk is here to challenge that notion,” said Lindley Cotton, president & partner, GCommerce. “Metasearch advertising shou...
The Cookieless World is Already Here. Are You Ready?
GCommerce | April 6, 2022
For many months, agencies and industry prognosticators (including GCommerce) have used publications like this one to warn about coming changes to advertising tracking and “cookies”. Together we have warned about the impact such changes will have on hotel’s abilities to conduct marketing as usual. We’ve warned about hotels’ lack of ability to accurately track revenue in the future, or that essential tools like remarketing will be forever changed. These warnings have likely got your attention. So what to do with this newfound concern? How do you, as a responsible hotelier, take the necessary steps to both understand the intricaci...
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Outstanding Travel Marketing
GCommerce | March 10, 2022
Adrian Award winners will be celebrated at an in-person event on Wednesday, March 30, 2022 Park City, UT, (March 10, 2022) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce Solutions with a Bronze Adrian Award for travel marketing excellence for its winning entry in the 65th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2021, HSMAI designed the Adrian Awards to reflect the current travel landscape, with Focus Categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation, and Corporate Social Responsibility, in addition ...
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