front desk training
What Will It Take to Succeed in Hotel Sales in 2023?
Doug Kennedy | January 11, 2023
By Doug Kennedy The skills required to succeed in hotel group, event, and BT sales are going to be hugely different here in 2023, but the disruptions that have caused these changes began much earlier. Traditionally, succeeding in hotel sales was more about personality than process. Target rates were locked in well ahead of time and fees were few, so negotiations were much simpler. A focus on filling the house made it easy to get concessions approved, but since most planners and BT buyers were novices, they weren’t asking for that much anyway. Closure rates on inbound leads were much higher because initiating an inquiry required more e...
Sentipensante – The Perfect Word for Teaching the Spirit of Hospitality
Doug Kennedy | September 20, 2022
By Doug Kennedy Having written hospitality and sales training articles for over two decades now, I’m often asked “How do you continue to come up with new ideas every month?” Truth is that it’s actually quite easy when you’re out on the road conducting training just above every week, spending time with the real experts in this industry such as the frontline superstars who make it all happen for guests. Recently, I found my latest writing inspiration while I was back at one of my favorite stops, the amazing Nizuc Resort & Spa in Cancún, Mexico. During one of my classes, we were discussing what I have always called “the lo...
Train Your Hotel Staff to Show Hospitality When Enforcing Mask Requirements
Doug Kennedy | July 14, 2020
By Doug Kennedy With most hotels around the globe requiring guests to wear facemasks in all public areas these days, it has fallen upon the frontline hospitality staff to enforce this policy, which in many cases is also municipal ordinance or decree. Although most guests comply voluntarily, a small minority are voicing their displeasure but still complying. An even smaller, but very vocal minority of hotel guests are challenging our staff’s authority to require compliance in a way that is confrontational and often demeaning. From what I am hearing, it’s the front desk staff who are most often the receptors of a verbal barrage, as th...
Train Your Reservations and Sales Team to Show Compassion for Cancellations
Doug Kennedy | March 19, 2020
By Doug Kennedy As a hotel sales trainer, it seems very odd to be writing a train-the-trainer article about how to manage cancellations, yet this is absolutely necessary as the lodging industry has been turned upside down temporarily. Imagine how strange it must be for those who are tasked (and incentivized) for securing revenue are now dealing with a flood of calls and emails about reversing the flow. I’m sure it is time consuming, stressful and heartbreaking, especially when such staff are surely worried about their own job security and health concerns. It’s at moments like these when we all need to remember that we are in the ...
Coronavirus: Train Your Front Desk & Reservations Team to Respond to Guest Comments & Questions
Doug Kennedy | March 9, 2020
By Doug Kennedy Much has already been written about the impact of the Coronavirus on the travel and lodging industry, and I’ll leave it up to the experts in each field to talk about how this impacts revenue, distribution and cleaning procedures. Right now, I’m in the middle of two straight weeks of delivering workshops on hospitality and sales training throughout Hawaii, and so I’m going to address a question my participants are asking. “What should we say when guests mention coronavirus?” This question comes in various contexts, but it’s the most challenging when guests are calling about booking, or when they are calling t...
5 Easy Ways to Reduce Turnover at the Front Desk
Cathy Cook | February 11, 2019
By Cathy Cook With one of my main roles at KTN being to conduct front desk hospitality training worldwide, one issue that always seems to surface is turnover at the front desk. Turnover everywhere in the hotel staff is a major challenge in tight labor markets most hotels operate within, however it seems to especially be an issue at the front desk. Certainly, working at the front desk can be a stressful job as we are dealing with guests who are arriving after a long day of travel disruptions and frustrations and therefore prone to over-reaction to even the smallest challenges. Also, regardless of where any gap in service occurs during a ...
At the Front Desk, Voice Inflection Can Change the Entire Meaning of What We Say
Cathy Cook | October 15, 2018
By Cathy Cook It has often been said that as much as 80% of communication takes place non-verbally. It is certainly true that facial expressions such as what we show with our eyebrows, our smiles (or lack thereof), and body language, which is what we show with our posture and gestures, all are essential for communicating. While communication is an important topic for all guest services departments, it is especially essential at the front desk because more often than not, they are the main point of contact for all guest requests. Although non-verbal communication is certainly essential, it is also important to focus on the subtleties of ...
TSA Enables Marriott Moscow Novy Arbat to Achieve Close to 4% RevPar Impact in Less than Two Months
TSA Solutions | February 9, 2016
TSA Solutions Upsell Programs Support the Hotel with Dramatic Increases in Revenue, Conversion, and RevPAR MOSCOW — February 9, 2016 . . . Continuing its accelerated expansion worldwide, TSA Solutions has implemented its Front Desk Upselling program to support the 234-room Marriott Moscow in enhancing upselling revenues, building RevPAR and promoting increased guest satisfaction. In less than two months since implementing the program, the hotel has seen tremendous results – including 1.7 million Rubles in total upsell revenue, and a close to 4% impact on RevPAR. Management attributes the results to the breadth and flexibili...
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