email marketing
Mailbox Providers Retiring Inactive Accounts and What It Means for Hotel Marketers
Cendyn | July 12, 2023
By Haydee Fernandez Mailbox providers (MBP) such as Google, Yahoo, and others are retiring inactive accounts, a move that benefits them by reducing storage costs and freeing up desirable accounts and email addresses. Google recently made headlines with its announcement that accounts inactive for 2 years will be retired, starting as early as December 2023. Yahoo, on the other hand, has been retiring inactive accounts after just 12 months since 2013. When a MBP retires an inactive account, it is deleted. All emails sent to the associated email address will hard bounce. Then, in as little as 30 days, accounts can be made available aga...
Hotel Marketing During a Down Economy – Part 2
GCommerce | February 14, 2023
Must-Have Hotel Marketing Channels By Lindley Cotton Last week, in “Hotel Marketing in a Down Economy,” GCommerce’s Founder, Scott van Hartesvelt, shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. This week, let’s dig into the specific marketing channels every hotel should leverage in an economic downturn. But first, a really important reminder. Do not lose sight of what makes your hotel special! In challenging times, it’s natural to want to promote special offers to your hotel’s audience. T...
CartStack’s RezRecover Solution Leverages BEDS© and Conditional Content to Re-Engage Prospective Travelers and Recover Lost Bookings
RezRecover by CartStack | September 21, 2022
BEDS© is CartStack’s unique tracking code, which enables hotels to capture and inject abandoned booking data into personalized email reminders MINNEAPOLIS, MIN (September 21, 2022) – CartStack, the leading eCommerce technology start-up behind RezRecover which has set out to help hospitality and travel companies combat rampant booking abandonment rates, has unveiled its proprietary personalization feature: BEDS©. Developed specifically for hotels, BEDS© refers to the company’s unique tracking code, which can capture key information from abandoned booking data. Using RezRecover’s booking engine integration records data from...
GCommerce Launches Metadesk to Empower Hoteliers to Take Control of Their Metasearch Channels
GCommerce | July 14, 2022
Park City, Utah, July 14, 2022 -Officials of GCommerce, a leading, hospitality digital marketing agency, today announced the launch of a new metasearch platform, Metadesk. Metadesk is a software-driven experience designed to address known pain points and frustrations experienced by hoteliers regarding the management of their metasearch channels while leveraging GCommerce’s world-class media management and optimization skills. “Metasearch is quickly being categorized as a revenue management tool, and Metadesk is here to challenge that notion,” said Lindley Cotton, president & partner, GCommerce. “Metasearch advertising shou...
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Outstanding Travel Marketing
GCommerce | March 10, 2022
Adrian Award winners will be celebrated at an in-person event on Wednesday, March 30, 2022 Park City, UT, (March 10, 2022) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce Solutions with a Bronze Adrian Award for travel marketing excellence for its winning entry in the 65th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2021, HSMAI designed the Adrian Awards to reflect the current travel landscape, with Focus Categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation, and Corporate Social Responsibility, in addition ...
Email Design Trends Ready to Take Over 2022
Chris Bram | December 7, 2021
By Chris Bram With 2021 nearly in the rear view mirror, it’s time to look ahead and get ready for a fresh start in 2022 – beginning with your email design. While several trends from last year are poised for growth in the months ahead (like dark mode and soft gradients), we are also seeing new opportunities for marketers to get creative and encourage guests to connect with your brand in new, exciting ways. So without further ado, let’s explore the design trends ready to invade your inbox in 2022. Trend 1: Soothe your audience with soft gradients We’ve seen this trend grow steadily over 2021 and for good rea...
Email Ideas That Turn Lookers Into Bookers
Nicola Graham | July 20, 2021
Effective ways to drive email conversions on your campaigns Email is no doubt one of the most effective marketing tools for hotels to connect with past, present, and future guests. We’ve seen that even during a global pandemic, email shines through as one of the strongest, most reliable forms of communication. With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further. More than ever, hoteliers must maximize the use of this channel to ensure they stay consistent with their brand and share relevant, personalized information with their database. However, simply sending emails t...
How Privacy Protection Is Changing Email Marketing
Robert Schimmel | July 8, 2021
By Robert Schimmel Privacy is the issue on most people’s minds these days when it comes to technology, and companies are responding by giving users more control over their data. While consumers see these recent changes as beneficial, marketers are more than a little concerned. That is because these changes are on course to alter the foundation upon which virtually all digital marketing is based. While there is a future for email marketing, hoteliers need to be aware of what is happening so that they can adjust their strategies accordingly. In fact, hotels that prepare properly can get ahead of the competition and use this as a way to get...
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