email marketing

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email marketing

Back to Basics: Top Five Email Marketing Best Practices for Hoteliers

HEBS Digital | April 16, 2019

Email marketing is a vital part of a hotel's CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it's not as hard as it seems. These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends, and gather analytics. However, it's important to keep some important best practices in mind. So, without further ado, here's our list of the top five email marketing best practices for hoteliers. 1. You're Only as Good as Your List Good email marketing starts with a good email list. However, many hotels are stuck with an old list that's been...

Two Roads Hospitality Selects Inntopia for Company-Wide CRM Platform

Inntopia | May 2, 2018

[STOWE, May 2, 2018] – Two Roads Hospitality, the Denver-based lifestyle hotel management company that includes Thompson Hotels, Destination Hotels, and Joie de Vivre Hotels, has contracted with Vermont-based Inntopia for a custom CRM database, marketing automation, and guest recognition platform to be installed across most of its North American properties in 2018. "We chose Inntopia for three reasons," said Two Roads Hospitality CMO Sherri Gilligan. "First, their technology is better than anything else out there in hospitality CRM. Second, their company culture is very similar to ours, and we know that our people will work well w...

Clairvoyix Named Top Hospitality Email Marketing, CRM Company

Clairvoyix | April 4, 2018

Hotel Tech Report based award on data from thousands of hoteliers in 40 countries LAS VEGAS – Hotel Tech Report has named Clairvoyix 2018's top-rated Email Marketing and CRM (customer relationship management) company based on data from thousands of hoteliers in over 40 countries around the world. For the last 3 months more than 100 of the most innovative technology companies have competed for a chance to win this prestigious title. The HotelTechAwards platform (by leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. "Email marketing is quickly becoming t...

New Revenue-Boosting Enhanced Email Marketing Solution Launched by Vizergy

March 7, 2017

March 7, 2017 - Vizergy®, a leading travel and hospitality marketing company, is pleased to announce the launch of its newly upgraded Enhanced Email Marketing solution. A CRM platform that enables hoteliers to target prospects using robust segmentation capabilities, build engaging, automated (or triggered) email campaigns and act on specific guest behaviors in real-time, deepening brand loyalty and delivering a personalized customer experience. Vizergy CEO, Joe Hyman, said that email marketing is one of the most underutilized tools and if done right, yields great results. Research has shown that smart email marketing can help organi...

Anatomy of an Email

Cendyn/One | June 28, 2016

Curate the guest experience with data and design Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, they have a new way to increase satisfaction and cultivate loyalty to generate profitable revenue growth. In that respect, Marketing departments are realizing that audiences compiled from data have become one of their biggest assets. Audience segmentation is the key process that not only makes their data actionable but enables personalization. It allows marketers to change their approach from a pattern of interruption (e.g...

The Power of Email Automation and Why it’s Important

Guestfolio | June 1, 2016

Automated transactional emails can be the cornerstone of a hotels' communication strategy – they share details about the transaction, include all reservation information and hotel details to ensure the guest has everything they need. They can also be automated from a number of services such as the hotel PMS or CRM and provide the customer with what they need at the time of booking. Most people believe this is where automation ends and that any other communication will be made once they've checked in, but this is just where it begins. Once a guest has signed up to receive information from your hotel, or carried out a transa...

Millennials vs Boomers: Who is More Likely to Unsubscribe from Hospitality Emails?

Ryan Solutions | April 5, 2016

After running the numbers for opt-out trends one week and millennial email behavior the next, we wondered whether opt-out rates change in relation to age. Said another way, do millennials unsubscribe from hospitality emails more often than boomers? Here's what we found. The Goods To find our answer we looked at email campaigns sent to over 6,000,000 recipients during the last three months by a dozen hotels and resorts. We then found the opt-out rates for Boomers, Millennials, and two in-between groups to cover Gen X and plotted them below. Millennials (age 15-30) averaged an opt-out rate of 0.26%. Boomers (age 51+) averaged an opt ...

With All the “Noise”, are More and More People Opting Out of Hotel Marketing?

Ryan Solutions | March 22, 2016

In email marketing, an unsubscribe represents someone saying "that's enough." But email doesn't exist in a vacuum, it's just one channel in a growing landscape of online messages. In 2006 there was no such thing as a brand Facebook page or advanced ad targeting, so is all this marketing noise in 2016 driving more and more people to opt out of these messages? Here's what we found. The Goods To find our answer we looked at a simple email metric that we've put under the microscope before but never on a year-over-year scale: unsubscribe rate. We took email performance data from 20,000 hotel and resort newsletter campaigns sent to over 1,000...

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