direct booking
From Clicks to Reservations: How Google Ads Integration Elevates Your Direct Booking Strategy
Cendyn | August 29, 2023
In the age of digital transformation, the hospitality industry has witnessed a significant shift in how travelers plan and book their accommodations. Hoteliers are turning to various online strategies to capture the attention of potential guests, and Google Ads has emerged as a game-changing tool in their arsenal. Searching for desired hotels on the search engine has always been a part of the customer journey, and that is why it is crucial for the hotels to appear as the top result of their prospective customer’s search results. Google Ads, formally known as Google AdWords, is a powerful online advertising platform that allows busi...
Australia’s Rottnest Island Authority Deploys P3’s Custom Booking Engine to Address Unique Property and Guest Needs
P3 Hotel Software | August 29, 2023
Customized booking solution from P3 modernizes and streamlines booking process for guests of one of Australia’s most unique and diverse tourist destinations. August 29, 2023 — Dublin & Denver — Hotel software solutions provider P3 is being credited for transforming the booking process for Rottnest Island Authority, after developing a customized booking engine that effectively addresses the authority’s diverse range of accommodations and guests. A popular island destination situated just offshore from the city of Perth in Western Australia, Rottnest Island Authority operates Stay Rottnest, offering an expansive array of accommod...
Direct Group Business: The New Frontier for Hotel Sales Teams
Cory Falter | August 10, 2023
By Cory Falter As the business world continues to evolve, hotel sales teams are presented with an opportunity to capture direct group business. From understanding a new target audience to tapping into the growing remote and virtual work culture, there is an abundance of prospects that hotel sales teams can capitalize on. Let’s dive into how your team can drive new direct group business. Understanding a New Target Audience The rise of non-professional meeting planners—administrative assistants or other staff members tasked with planning a corporate meeting—has opened up the market for direct group business opportunities. These...
Are Group Sales at Your Hotel Slipping Through the Cracks? Here’s Why.
Shift Digital | August 9, 2023
The right information and extra support can help your hotel avoid missing out on group sales revenue. There’s no question—when it comes to returning to “normal,” group business and sales have been the most challenging for many hotels. Continued skepticism around when conferences and events will return to pre-pandemic levels, coupled with an influx of unqualified leads and skeletal sales teams, have resulted in hotels missing out on lucrative group business—simply because they couldn’t manage the incoming inquiries. So, as in-person conferences and events (and their revenue) finally resurface, what can hotels hamstrung by li...
Having a Nash Bash: How Your Hotel Can Capitalize on Events To Increase Direct Bookings
Stephen Fitzgerald | August 8, 2023
By: Stephen Fitzgerald, Vice President, Hotels, at Sojern From bachelorette parties to concerts, Nashville is an increasingly-popular destination for events–and these events are selling out hotel rooms well in advance. Recently, the Music City hosted concerts from artists like Taylor Swift to George Strait, both of which drove a sharp spike in hotel bookings. In fact, room rates at mid-range hotels during the Taylor Swift concert weekend ran upwards of $1150 per night. And it’s not just concerts driving bookings: Nashville is becoming a bachelor and bachelorette party mecca, and many of these parties take place during weekends without ...
Beyond Programmatic: Why Hotels Need End-to-End Marketing to Drive Direct Bookings
Stephen Fitzgerald, Vice President, Hotels | June 22, 2023
By Stephen Fitzgerald After a strong recovery in 2022, the hotel market is continuing to climb. The U.S. hotel market is projected to rise by 7% this year and summer travel is off to a strong start. In spite of inflation and economic concerns, leisure travel is bucking the trend–at least for now. Recent earnings reports suggest that demand is strong, and is projected to continue throughout the year. However, hotel bookings are cyclical, and hotel marketers must find new ways to bolster bookings in the future, which means wooing travelers with the right message, the right deal, in the right place, and at the right time–which is no small...
The Real Reasons for Book Now Pay Later in 2023
Adam and Larry Mogelonsky | February 15, 2023
Yet one more burgeoning technology to consider that many major retail shopping channels have already adopted, we ask whether or not Book Now Pay Later (BNPL) is right for your hotel. Specifically, are your current payment rails an obstacle – that is, a point of friction – to some guests who, for one reason or another, don’t want to pay the full reservation amount upfront? Second to that, can the embrace of BNPL be used to incentivize direct bookings? Rest assured, this wouldn’t represent an experimental enhancement to your website booking engine (WBE). We have Expedia partnering with Affirm while many airlines and cruises have sign...
GCommerce Launches Balboa Bay Resort’s New Website
GCommerce | December 13, 2022
Park City, UT, December 13, 2022 - GCommerce Solutions, a leading hospitality website design and development provider, has launched a new, dynamic website for Balboa Bay Resort. GCommerce was hired to increase the resort's website performance, specifically focused on increasing direct bookings and improving organic search engine ranking. Through stunning visual design, lifestyle photography, and an intuitive user experience, the new website solidifies Balboa's reputation as the number one hotel in Newport Beach. Approachable to luxury travelers, wedding parties, and even the million-dollar yachts docked outside, Balboa Bay Resort offers...
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