direct booking

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direct booking

Independent Hotels: An Action Plan to Win the Direct Booking

Max Starkov | May 16, 2019

By Max Starkov With the explosion of the "digital way of life", the traveler's customer journey has become increasingly complex, which necessitates independent hoteliers to rethink and overhaul their marketing and technology stack strategies and investments. Today's online travel consumer is exposed to more than 38,983 micro-moments in any 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). Google defines this customer journey as a fluid series of interconnected stages: Dreaming, Planning, Booking, Experiencing and Sharing Phases, in which eve...

How To Move Your Rooms Toward Your Guest (Instead of Moving Your Guest Toward Your Rooms)

Jason Bryant | May 8, 2019

By Jason G. Bryant When those in the hotel industry talk about selling hotel rooms, the conversation frequently turns to a diatribe on direct bookings—the great need for them, how to get them, how much money to spend on them, and how to keep them. If this industry is to evolve, the direct-booking debate also must change. Brands now dedicate substantial marketing budgets to this effort, and in general, the results have been flat. In 2018, 67% of guests booked via the brand channel. In 2015, it was 68%, according to the annual J.D. Power & Associates North American Hotel Guest Satisfaction Survey (Skift). This two-decade-old con...

What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads

Vizergy | April 25, 2019

It's no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search engine results, it's important for hoteliers to be aware of Google's new hotel advertising product. Looking to compete with other hotel booking sites, Google quietly released its own hotel booking site on March 8th. On Google Hotel Search, online travelers can search for hotels by price, location, ratings, vie...

How to Increase Hotel Direct Bookings

Hotelogix | April 23, 2019

Before we dig into the ways to increase hotel direct bookings, hope you're convinced with the "Why of Direct Bookings". If not, you can check this blog of ours that highlights the reasons to have a strategy for hotel direct bookings. Now, let's come to the topic - how to have a 'book direct' strategy? How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities? Well, there is no definite, isolated way to drastically increase direct bookings at your hotel. Increased direct booking is a result of many collaborative efforts. And...

A New Look at the Direct-Booking Game for Hotel Chains

Jochen Ehrhardt | March 5, 2019

by Jochen Ehrhardt In recent years, hotels have been waging a war on Online Travel Agencies such as, Expedia, Ctrip, and Agoda in order to win back their customers by offering a wide range of perks, including discounts, in exchange for booking directly with the hotel. "Book direct" has become the new mantra. As hoteliers found out quickly, luring back consumers is not as easy as they had hoped. The larger OTAs have at least two very powerful arguments in their favor: Users can choose between hundreds of thousands of hotels in a consistent and easy-to-navigate environment. Hotels and hotel groups could not do anything about t...

Limited and Select Service Hotels: 5 Ways Your Front Desk Staff Can Increase Direct Bookings and Cut Distribution Costs

Doug Kennedy | January 15, 2019

By Doug Kennedy Like all segments of the hotel industry, limited and select service hotels are seeing distribution costs eating away at top-line profits. Of course OTA's and other third parties are important to the channel mix. However, the colleague at your front desk right now can be your hotel's best resource for increasing the most profitable of all channels, which is of course your direct bookings. Not only do reservations that are made directly have the lowest acquisition costs, but they also tend to have a higher ADR. The following are some action steps and then five training tips for your segment of the lodging industry. Action ...

TravelClick Partners With The Guestbook to Bring Its Cash Back Rewards Program to Independent Hotels

The Guestbook | September 5, 2018

Enables TravelClick's Hoteliers to Drive Direct Bookings by Joining The Guestbook's Loyalty Network of More Than 600 Independent Hotels Globally September 5, 2018 - New York, NY – TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, today announced a new partnership with The Guestbook, the hospitality industry's first, best, and only instant cash back rewards program to further increase direct bookings for TravelClick's independent hotels. Whether hotel guests are currently earning loyalty discounts, perks or other benefits through existing book direct initiatives,...

The Direct Booking Summit: Americas – Agenda Announced!

August 15, 2018

The Direct Booking Summit goes to Dallas. 2016 marked the beginning of our industry changing Direct Booking Movement. As the movement flourished, the Summit grew with it. On October 3-4, it will once again bring the hotelier community together to discuss the current challenges and find workable solutions. We have packed our two-day event with multiple workshops, panel discussions and keynote speeches. Topped up with one of our legendary parties, the Summit is bound to become the biggest hospitality event of the year! This year's agenda is tailored to cover the burning questions in distribution, marketing and revenue. You can expect to l...

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