customer engagement
Three Powerful Ideas From a Former Amazon Exec
Shep Hyken | November 10, 2022
By Shep Hyken Whenever there is a chance to learn from an iconic brand like Amazon, I jump at the chance. Founder, Jeff Bezos, was an early adopter of a relentless focus on the customer experience. Did Bezos really believe that Amazon should be so good they didn’t need a customer service department? Did he really have an empty chair in his meetings to represent the customer? Those are questions I asked Bill Price, Amazon’s first global vice president of customer service and the founder and president of Driva Solutions. I interviewed Price on Amazing Business Radio, where he shared some powerful insights and lessons from his...
Lodging Interactive Launches CoMMingle-PLUS Premium Customer Engagement Service
Lodging Interactive | January 3, 2022
Lodging Interactive, award-winning digital marketing, and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its CoMMingle-PLUS customer engagement service for resorts and luxury hotels. CoMMingle-PLUS provides properties with the highest level of guest engagement services 7 days a week with social media marketing, direct social media messaging responses with property escalations, and customized guest review responses for all OTA sites and Google Business. “CoMMingle-PLUS is like having your own in-house social media marketing and guest review response departments with all the ...
How to Care More About the Customer Than the Sale
Shep Hyken | March 17, 2021
By Shep Hyken It seems that most of the companies that customers love to do business with have something in common. They focus more on the customer than they do the sale. Sure, they want to make the sale, add more revenue and get higher ratings. What company doesn’t want that? But when they focus on the customer’s needs, the rest seems to fall into place. A great example of this comes from Dawn Mushill, one of our Shepard Letter subscribers. She emailed me a great story worth sharing. The short version is this: Dawn ordered a product from a vendor. Since she is working remotely, she gave her home address. The company recognized t...
Zoox Smart Data Partners With Leading Hospitality Wi-Fi Network Providers to Enable Seamless Access to Guest Preference Profile Technology
Zoox Smart Data | March 2, 2021
Strategic partnerships ensure that hotel and travel businesses can deploy hyper-targeted promo campaigns and offer custom-tailored experiences using data from existing Wi-Fi services. Alpharetta, GA — March 2, 2021 — Zoox Smart Data (“Zoox”), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, has announced additional partnerships with third-party Wi-Fi providers to ensure that more hotel and travel businesses can seamlessly integrate its advanced profile technology with pre-existing Wi-Fi operations. Zoox’s recent collaborations now provide full and...
Do You Want Your Emails to Have a Better “Open Rate?” Try These 6 Tipping Points Designed to Help You Accomplish That
Gary Hernbroth | October 15, 2020
By Gary Hernbroth "Irresistible attraction." "Curiosity." "Immediate attention." No, I'm not describing the light-headed feeling of romance. I'm describing three of the most critical elements that the subject line in your emails should contain. Just how important is the subject line? VERY. Without one -- and a good one, too -- your email is more likely to end up in the "delete" trash heap. TechJury reports that our average email inbox is 200 each day, with approximately 50% of them being spam. Alarmingly, 69% of email recipients report email as spam based solely on the subject line. Ouch! So what chance does your email h...
Vizergy Launches New Brand Website for Hard Rock International: Focusing on Customer Engagement While Elevating the Hard Rock Experience
Vizergy Digital Marketing | April 23, 2020
Hard Rock has partnered with Vizergy Digital Marketing to launch an innovative new website site that seeks to keep customers engaged with the brand and create awareness with creative functionality and a world class user experience. Having a deep understanding of their customers’ needs, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults. The Hard Rock team is continuing to find innovative ways to provide their loyal guests with Hard Rock experiences, highlighting their hotels and resorts, cafes, music venues and casinos. Want to...
The “No Problem” Problem
Roger Wolkoff | June 5, 2019
By Roger Wolkoff I walk into the hotel, wheeling my luggage and briefcase behind me. I am taken aback by the spacious and open modern lobby. I approach the front desk, and Carlos greets me with a smile. We have a friendly exchange - how are you doing, did you have a good flight, how do you like our city - that kind of thing. I ask for a restaurant recommendation for dinner, and he tells me about a fascinating off-the-beaten-path bistro that has excellent reviews. I thank him, and he says, "No problem." And there it is. Hanging like a lead balloon. No problem. What's the problem with "no problem?" It's an inhe...
The Mobile-First World Creates Tremendous Revenue Potential for Hoteliers
HEBS Digital | February 14, 2019
By Max Starkov Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment. This means investing in mobile technology and marketing that enables the best user experience while achieving maximum engagement, regardless of device. The explosion of mobile customer engagements creates a tremendous upside opportunity for smart hoteliers who invest in and take advantage of this rising tide of mobile-obsessed travel consumers. The shift from desktop to mobile and tablet devices continued its steady pace in 2018. More than 58% of web visitors and more than 51% of page views wer...
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