booking channel
Ground Zero and Your Brand’s Image
Travel Outlook | March 25, 2021
John Smallwood President Travel Outlook Your Hotel’s Call Center is Your Brand’s First Impression In today’s consumer world, a brand’s image carries as much weight as the brand's service. Without branding, there would be no sure-fire way to differentiate yourself from your immediate competition. Imagine shopping for groceries in a store without branding. There would be no way to identify your favorite snacks among dozens of identical items. A brand’s image gives the company personality, relatability, and encourages brand loyalty. For hoteliers, your brand’s image can be made or broken by your reservation d...
What Your Direct Bookings Can Learn From Streaming Services
Larry and Adam Mogelonsky | March 17, 2021
By Larry and Adam Mogelonsky Streaming services will be a hallmark of modern culture for the next decade. But just as important as the content on platforms like Netflix, Disney+ or Amazon Prime is the user interface through which subscribers access said content. Therein, what we advise is to learn from the best and apply some aspects of what streaming services do great to increase guest engagement on your own booking engine. Some of the elements on these streaming services that are worth investigating to see how they can be applied to your brand.com include but are not limited to: Fast load times Image-first browsing Near end...
Your Hotel Guests – Your Focus
Travel Outlook | March 9, 2021
John Smallwood President Travel Outlook Outsource Your Reservation Department to Better Serve Your Boutique Hotel Guests 2020 has turned the hospitality industry on its head, forcing many in the travel field to cut costs where they can or risk temporary or even permanent closure. Despite all that has changed in the hospitality industry in the last year, one thing remains constant, and that is the need for creating unique, guest-focused travel experiences, the kind of experiences that keep guests coming back to their favorite boutique hotels. 2021 is just underway, but the light at the end of the tunnel is visible. No...
Viceroy Hotel Group Chooses Travel Outlook to Optimize Voice Channel
Travel Outlook Premium Hotel Call Center | March 1, 2021
Travel Outlook Premium Hotel Call Center Expands Partnership with Viceroy Hotels & Resorts to 14 Properties SANTA FE, NEW MEXICO (March 1, 2021): Travel Outlook Premium Hotel Call Center is expanding its alliance with Viceroy Hotels & Resorts, which offers personalized management of incoming voice calls for all 13 properties in the current Viceroy portfolio. Opening early 2021, Viceroy’s newest ski-in, ski-out luxury mountain resort, Viceroy Kopaonik Serbia is also set to use Travel Outlook following an immersive onboarding process. As a global luxury brand, Viceroy values a call center that can set the tone for an incredibl...
Uncompromised Customer Service
Travel Outlook Hotel Reservations Call Center Services | May 12, 2020
What Role Will Call Centers Play in the New Norm? The travel industry is facing a challenge unlike any other right now including immense distress and financial uncertainty, leaving hoteliers wondering what the future holds. Now, more than ever, the industry needs to pull together, stay strong, and find ways to support one another. What lies ahead remains unclear. But what we can safely assume is that customer service, procedures, policies, and restrictions will change in ways we never imagined. Therefore, we must start planning now for the day when travel resumes. John Smallwood, CEO at Travel Outlook, says, “While call volume ...
Keep Your Hotel Open Virtually
Travel Outlook Hotel Reservations Call Center Services | March 24, 2020
Travel Outlook Premium Reservation Call Center, a virtual hospitality company specializing in voice reservations, is announcing a campaign to assist hotels to stay open for business during the Covid-19 crisis. With agents trained in sales by Kennedy Training Network and tested by Forbes Five Star, Travel Outlook is the premier call center specializing in voice services, with an extensive, elite client list that includes Viceroy Hotel Group, Columbia Hospitality, KSL Resorts, Outrigger, Irvine Company, Highgate Hotels, Pegasus, and others. Travel Outlook has always been virtual, with reservation specialists working from home offices. The...
Maximizing Your Relationship With OTAs
Tim Lee | January 13, 2020
By Tim Lee The relationship between hotels (particularly major international brands) and Online Travel Agencies (OTAs) may sometimes seem an uneasy alliance. Major hotel companies, such as Hilton, Marriott and IHG, are adding policies on price match guarantees to encourage direct bookings and detract from the perceived value of OTAs. Meanwhile, OTAs push even harder for competitive pricing and invest hundreds of millions of dollars in Search Engine Marketing (SEM) to increase their market share. Due to acquisitions and mergers over the last two decades, most OTA brands are a part of, or work with the two largest players in the space: Bo...
GCommerce Replaces Traditional Agency Fees With Its Performance-Based Commission Model
GCommerce Solutions | December 10, 2019
Hoteliers will no longer be limited by their marketing budget and will have access to GCommerce’s full suite of services for substantially less than a travel agent commission GCommerce, a full-service digital marketing agency in the hospitality industry, announced today the launch of its performance-based commission model, replacing the traditional agency fee model. This offering allows GCommerce to leverage its full suite of services for the property to drive direct bookings and increase revenues, all for substantially less than a travel agent commission. “Hoteliers often reach out to us asking for help with their digital marketing...
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