booking channel

How To Move Your Rooms Toward Your Guest (Instead of Moving Your Guest Toward Your Rooms)

Jason Bryant | May 8, 2019

By Jason G. Bryant When those in the hotel industry talk about selling hotel rooms, the conversation frequently turns to a diatribe on direct bookings—the great need for them, how to get them, how much money to spend on them, and how to keep them. If this industry is to evolve, the direct-booking debate also must change. Brands now dedicate substantial marketing budgets to this effort, and in general, the results have been flat. In 2018, 67% of guests booked via the brand channel. In 2015, it was 68%, according to the annual J.D. Power & Associates North American Hotel Guest Satisfaction Survey (Skift). This two-decade-old con...

Metasearch, Managed

Vertical Booking | March 12, 2019

By Mark Lewis-Brown, CEO & President at Vertical Booking USA Travelers love the metasearch channels; they pull all of the available prices from the different online sites into a single list of search results, easily sorted and easily booked. They spend less time searching and are more likely to find the best possible rate for their stay. What's not to love?! While I know hotels appreciate the bookings that they can get through the metasearch sites, the channel can create lots of headaches for a hotel's staff, especially those on the reservations team. Even still, metasearch is a very important channel for all hotels – no matte...

How Can Your Independent Hotel Compete With Group Hotels?

Hotelogix | March 12, 2019

Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and to earn more revenues. The question here is that with their limited budget and reach, how can independent hotels beat their bigger rivals? What's in your favour? Given their limited number of rooms and offerings and not bound by any legacy or brand guidelines, independent hotels have the liberty to get creative when it comes to attract and serve more guests. They have the freedom of flexibility to make on-the-spot changes in their policies to offer per...

TargetingHub Will Forever Change the Way You Do Marketing for the Better

May 14, 2018

JACKSONVILLE, FL – Vizergy® is excited to announce the release of a new industry whitepaper, written by Tim Henthorn, CEO of Accubase Inc., that discusses TargetingHub™ and how the solution makes a data driven omni channel approach to marketing easier for hoteliers and marketers across industries. Henthorn prefaces the whitepaper by saying "The Vizergy® Marketing System and TargetingHub™ represent a next generation marketing platform - enabling hotels to manage guest data, design advertising campaigns, reach similar prospective customers and measure omni-channel performance." TargetingHub takes a complex market...

SiteMinder Unveils the Top 15 Revenue-Generating Booking Channels of 2017 for Hotels in the USA & Canada

SiteMinder | February 6, 2018

Dallas, USA – The global hotel industry's leading cloud platform, SiteMinder, today reveals the 15 booking channels that generated the greatest revenue for hotels in the USA, Canada and other key tourism destinations in 2017. The lists are based on the 72 million hotel reservations that passed through SiteMinder's channel management solution during the year to produce US$21.53 billion in gross revenue for the company's 28,000 hotel customers around the world. Reaffirming the value of having a diversified hotel distribution strategy, the lists of the top-performing booking channels once again feature a range of both B2B and househo...

Why Guests Still Call Your Voice Reservations Channel And What You Should Do About It

Doug Kennedy | February 22, 2016

By Doug Kennedy If someone would have surveyed hoteliers in the early 2000's as online bookings were growing exponentially each year, few would have predicted that by now anyone would still be calling to make a reservation. Yet here we are in 2016 with the phones still ringing; and ringing they are, with many hotels even experiencing an increase in calls as those who search on smartphones use the "click to call" feature. It is difficult to get hard industry-wide data to benchmark the contribution of voice channels as the margins vary greatly according to a number of factors such as if the hotel is branded or independent, leisure vs. bus...

Suiteness Launches, Offering Exclusive Access to 5,000+ Luxury Suites in Las Vegas

Suiteness | August 11, 2015

Giving travelers exclusive access to never before seen hotel suites Las Vegas, August 11, 2015 - Suiteness (www.suiteness.com) today launched the first and only booking channel dedicated to the hotel industry's most luxurious suites - offering travelers access to exclusive, unforgettable hotel experiences, many of which have never been offered online before. The launch was announced in Las Vegas - where Suiteness is making available more than 5,000 suites across 15 hotels, including Caesars Entertainment, Wynn, and Encore and others, exclusively at www.Suiteness.com. Why A Site for Suites? Today, the most luxurious hotel experiences ar...

Path to Travel Purchase: Bouncing Between Brand.com & OTAs

Margaret Ady | July 15, 2015

By Margaret Ady Understanding and attributing each step in the traveler's path to purchase is the Holy Grail of hotel marketing and revenue management. It's a highly variable, and thus, difficult-to-track path. Something akin to watching a toddler move around a playroom in short 3 or 4 minute spurts. There is method—the brain is making connections from one location to the next, perhaps suggesting the desire to do look at something related to the last activity but still new—and there is also something haphazard about it. There are unanticipated influences such as other friends becoming involved or the distraction of something shiny o...