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blla

Boutique & Lifestyle Leaders Association (BLLA) Soft-Launches New Websites and Programs for Members

BLLA | September 17, 2019

Includes Phase 1 of the official global Master List of bookable boutique hotels and city guides showcasing boutique business concepts Los Angeles, September 17, 2019 – BLLA, the official association of the world’s boutique hotels, is re-energizing and extending its leading brand with the debut of two bold websites offering a host of benefits and enhanced features for hotel members and boutique-loving customers. Continuing to successfully reinvent and expand the global boutique experience, BLLA has launched Stay-Boutique.com which offers the first-ever Master List of the world’s authentic boutique and lifestyle hotels that are bookabl...

BLLA’s Stay Boutique Live – Investment Edition

Stay Boutique™ | June 19, 2019

June 19, 2019 - New York - Stay Boutique Live - the Investment Edition review.  The decision to invest starts with an informed or instinctual confidence in future positive returns. Showcased at the 2019 Stay Boutique Investment Conference, there are abundant reasons to 
believe in the fast-evolving community of boutique ideas, products, and services. Held on June 5th at the Times Center in New York City, the seventh annual edition of the one-day event,
 produced by the Boutique and Lifestyle Leaders Association (BLLA), was as fearless and 
disruptive as the boutique space itself. Heralding the boutique movement as "a new cultural...

Next Wednesday – Celebrated Boutique Investment Conference by BLLA

Stay | May 31, 2019

Stay Boutique Live, the Investment Edition, the only conference designed by and for the boutique community, will be held at the Times Center in New York, New York on June 5, 2019, powered by BLLA. Stay Boutique Live, the Investment Edition will feature incomparable networking opportunities amongst members of the boutique community as well as a selection of established speakers on-stage. Registration is open until the morning of June 5th. The conference begins with a networking breakfast at 9am. Unlike the average hospitality conference, Stay Boutique Live powered by BLLA boasts a relaxed, intimate atmosphere conducive to the development of...

Dissecting the Relationship Between Universities and Boutique Hotels

Frances Kiradjian | September 6, 2018

Why do University campuses lend themselves so well to bespoke hotel experiences? By Frances Kiradjian Boutique hotels are "it". After a struggle to be taken seriously as a hospitality vertical, boutique hotels are ahead of every curve when it comes to modern day lodging. Now more than ever there is a steep demand for accommodations that one can take back home with them in the form of a story. It makes sense then, that college towns (areas with particularly high volume of travelers whether they are students, prospective students, professors & staff or parents of students) are adapting and implementing boutique in their own ...

What IS Boutique?

Frances Kiradjian | September 5, 2018

By Frances Kiradjian As representatives for a distinguished community of entrepreneurial spirits, we are often presented with a deceptively simple question: What is boutique? Some years ago, a new kind of lodging accommodation began to disrupt the trillion-dollar tourism industry. As the boundaries between business and leisure travel grew increasingly blurred, an emergence of a new type of traveler called for a more holistic approach to lodging. Thus, the boutique hotel was born. Perks like free wifi became givens, and in their absence demand for personalization grew exponentially. The traveler of today is looking for services and featu...

When Does a Hotel Become Not a Hotel?

Frances Kiradjian | August 23, 2018

By Frances Kiradjian As we march further into this exciting time in hospitality, the boundary lines between various lodging accommodations grow increasingly blurred. Now more than ever, mega-brands are adopting key pieces from the boutique handbook in order to stay competitive and increase occupancy rates. Conversely, brands who evolved from the hostel model are pivoting away from shared sleeping quarters to move toward a cross somewhere in-between a hostel and boutique vibe. Generator found their footing in the modern lodging world with their successful hostel model which can be found sprinkled throughout Europe. However, when pursuing...

How Do You “Boutique” Your Hotel?

Frances Kiradjian | August 14, 2018

Hospitality professionals can apply the best of boutique to any and all lodging accommodations. By Frances Kiradjian While we are the biggest champions of boutique you'll likely come across, at BLLA, we realize the transformation of the term from differentiator to buzzword. Today, it is not uncommon to find a property touting themselves as boutique even though they're a branded chain or an economic lodging solution like a motel. Boutique started as an underdog in the world of lodging solutions, particularly luxury accommodations. Now, after a long climb to legitimacy, professionals and non professionals in the lodging space ofte...

The Evolution of the Hotel Lobby

Frances Kiradjian | August 1, 2018

By Frances Kiradjian Hotel lobbies have evolved from portals where travelers are introduced to their lodging accommodations to places people gather to immerse themselves in culture and merriment. The evolution of the hotel lobby has been gradual, but the proliferation of lifestyle and boutique properties have shifted the design away from clinical hotel lobbies. Much like the sitting room in your childhood home where sitting was forbidden, lobbies formerly existed to curate good first impressions, and not much else. Nowadays, the opposite is true. Highly designed lobbies are more prevalent than ever before, but design has evolved to faci...

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