best practices

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best practices

White Lodging Appoints David Meisner as General Manager for New Austin Marriott Downtown

White Lodging | May 30, 2019

AUSTIN, TEXAS (May 31, 2019) – White Lodging is excited to introduce David Meisner as the general manager for the Austin Marriott Downtown, which is slated to open its doors in summer 2020. David is currently the general manager of White Lodging's Aloft and Element hotels in downtown Austin and will begin his new role in August 2019. "During his time at Austin's Aloft and Element hotels, Meisner created a new model for the successful opening and operation of a dual hotel and restaurant operation," said Tim Sullivan, regional vice president at White Lodging. "Under his leadership, the hotels continue to set new performance milestones. We'...

Hotel Equities Promotes Drew Salapka to SVP of Operations and Cesar Wurm to SVP of Sales & Revenue Generation

Hotel Equities | May 28, 2019

ATLANTA, GA - May 28, 2019 – Today, hotel owner, operator and development firm, Hotel Equities (HE), announced they recently promoted Drew Salapka to senior vice president of operations and Cesar Wurm to senior vice president of sales and revenue generation. In his new role, Drew will lead the firm's growing portfolio of owned/managed hotels. Cesar will lead HE's companywide strategic sales and revenue generation efforts. Both Drew and Cesar will work closely with HE's executive team to drive performance and accountability. Both leaders report to Bryan DeCort, Hotel Equities' EVP. The announcement signifies the company's continued commitmen...

Hotel Design Trends: Adaptation Is Key!

Jennifer Luo | May 28, 2019

From eco-consciousness to wellness and smart-rooms, design is an incredibly powerful tool hoteliers can leverage to differentiate themselves and cater to ever-evolving guest demands. By Jennifer Luo With the growth of private home bookings through a variety of digital platforms, such as Airbnb, hotels face a fierce competition to win customer demand. With a stronger focus on their overall experience, hotel guests today have higher expectations and the ever evolving landscape of travelers have brought about a slew of changes within the hospitality industry. Now, hotels are reshaping the look, feel and appeal of their properties, using ex...

A Sense of Place, Welcome and Hospitality

Larry Mogelonsky | May 22, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) I recall the last time I stayed at what would categorically be a cookie-cutter hotel. Performing my typical inspection as a casually walked the halls and entered my guestroom, nothing seemed out of place, yet something was still missing. The hotel in question proudly touted its recent renovation for which I can confirm this fact given the scent of fresh paint, glue, wood and new upholstery. The doorman performed in strict accordance with his title while the receptionist at the front desk was upbeat while still remaining matter-of-fact. Arriving after the dinner hour, the corridors w...

RevPAR Is Only One Piece of the Picture

David Eisen | May 17, 2019

By David Eisen Imagine you're scouting a young baseball player or footballer—someone experts have pegged as the next Derek Jeter or Lionel Messi. You can't, however, just take their word for it; you have to see their performance for yourself and also dig into the numbers—into how they rate statistically. Now, imagine you are only allowed to consult one statistic, such as batting average (hits divided by at-bats) or goals scored. Then, imagine that within this context, our Jeter heir apparent is hitting a more-than-respectable .315, and our Messi-to-be is his team's leading goal scorer. Great news, right? Well, yes and no. ...

Independent Hotels: An Action Plan to Win the Direct Booking

Max Starkov | May 16, 2019

By Max Starkov With the explosion of the "digital way of life", the traveler's customer journey has become increasingly complex, which necessitates independent hoteliers to rethink and overhaul their marketing and technology stack strategies and investments. Today's online travel consumer is exposed to more than 38,983 micro-moments in any 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). Google defines this customer journey as a fluid series of interconnected stages: Dreaming, Planning, Booking, Experiencing and Sharing Phases, in which eve...

IHG Launches New All-Suites Brand, Atwell Suites

May 15, 2019

IHG® (InterContinental Hotels Group) today revealed its new all-suites brand, Atwell Suites™, to thousands of IHG owners and operators at its Americas Investors & Leadership Conference in Las Vegas. The new upper-midscale hotel brand will target an estimated $18 billion industry segment with strong guest and owner demand. The Atwell Suites brand builds on IHG's heritage of pioneering new growth opportunities for hotel owners and operators that better serve travelers. Through this strategy, IHG has successfully cultivated a dynamic portfolio of unique midscale and upper-midscale brands across the mainstream category includi...

Building Your Hotel’s Sharing Economy Defenses

Larry Mogelonsky | May 15, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) While it is crystal clear to me and many other hoteliers that the sharing economy and all its resident internet-based service firms (IBSFs) have severely changed how customers perceive hotels, many outside of hospitality tout their successes and grander benefits for the community. Regardless of whether or not they are ultimately 'good', the rapid proliferation of all these sharing economy accommodations should not be mere doom and gloom for hotels, however, but an opportunity for you to improve your own product. As Airbnb is by far the largest among these IBSFs, I will use it as a p...


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