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Smart Strategies

Home/Smart Strategies

Smart Strategies

Using the Labor Data from Hotel Effectiveness to Minimize Costs and Turnover

Adam and Larry Mogelonsky | January 11, 2023

Should Hotels Complete a Reserve Fund Study

Larry and Adam Mogelonsky | July 27, 2022

Smart Strategies

Five Trends to Grow Your Employee Wellness in 2023

Adam and Larry Mogelonsky | January 25, 2023

By Adam and Larry Mogelonsky Why is employee wellness so critical right now? There are a lot of macro forces at work, but the bottom line is that the hospitality labor pool will remain in short supply for the long run, so you need to think in terms of non-wage employee incentives in order to form that ‘sense of belonging’ to retain your teams. And we can’t say this enough, investments in employee wellness programming will not only act as a way to stave off staffing issues and inflationary wages, but when your team is healthier it’s also a cost-saver because fewer sick days will be taken (which may also reduce overtime pay), and ...

10 Global Talent Acquisition Trends Recruiters Need to Deploy in 2023

EHL Insights | January 24, 2023

10 Global talent acquisition trends to watch in 2023 The pandemic has shown the need to be both risk-aware and opportunistic. Workers are seeking a sense of freedom and joy to reshape their lives. Companies have solid plans for reinvention but are they directing their focus toward what will really make a difference? Here are 10 trends that define the current global talent acquisition. 1.   Finding talent in emerging markets Countries and locations that businesses may have previously ignored are producing more productive talent pools that can help employers solve talent shortage issues. According to a report, 77% of recruitment...

A Hotel Guide for Avoiding OTA Panic and Rate Parity Games

Vikram Singh | January 24, 2023

By Vikram Singh OTAs are a fact of life in our industry. But there are so many negative feelings about them, constantly being stoked by hotel media, that it becomes difficult for hotels to form calm, cohesive OTA and rate-setting strategies. OTA-bashing articles surface every few months, no matter what cycle the travel business is in. These articles usually involve screenshots of OTA rates being lower than the hotel’s direct rates, leading to complete disgust and a ton of hate reading. Other times, these feelings of fear and loathing towards OTAs are triggered at conferences by speakers going for some cheap applause. I would like t...

JMBM’s Global Hospitality Group® Announces 5th Edition of The HMA & Franchise Agreement Handbook

Jim Butler | January 23, 2023

The Global Hospitality Group® of Jeffer Mangels Butler & Mitchell LLP (JMBM) is pleased to announce publication of the 5th edition of The HMA & Franchise Agreement Handbook, a guide for hotel owners, developers, investors and operators considering a hotel management agreement (HMA) or franchise agreement, or dealing with the challenges of termination of one. Co-authored by JMBM’s Global Hospitality Group® Chairman, Jim Butler, senior Group member Robert E. Braun and Mark S. Adams, the 5th edition of The Handbook includes an updated section on why long-term management and franchise agreements may now be terminable, with...

CCPA, CPRA and the Changing Privacy Landscape

Cendyn | January 20, 2023

The protection of customer data is a crucial component of every hotelier’s digital strategy. Given the recent passage of new legal provisions in California, online privacy concerns are more important than ever. What are the new measures, and how will they impact the hospitality business? Here’s what you need to know. 2023 is a brand-new year. And now that the confetti has been swept up, the champagne bottles have been recycled and the “Auld Lang Syne”s have been sung, it’s time to take a look at what’s on the horizon for the hospitality industry. Many hoteliers are already aware of several important legal changes that have t...

New Research On American LGBTQ+ Travelers Reveals Important Insights for Travel Marketers

MMGY Travel Intelligence | January 19, 2023

AMONG THE KEY FINDINGS, PERSONAL SAFETY AND STATE POLITICS SIGNIFICANTLY IMPACT LGBTQ+ TRAVELERS’ DECISIONS ABOUT WHERE TO TRAVEL, BUT COST OF TRAVEL IS THE TOP DECIDING FACTOR MMGY Global has released a new research report, Portrait of LGBTQ+ Travelers in America™ – a comprehensive study into this group’s travel behaviors, sentiments and attitudes. The research sampled more than 3,000 American LGBTQ+ travelers and was devised with input from a steering committee of professionals from LGBTQ+ organizations focused on travel, tourism and empowerment of the LGBTQ+ community. One of the key takeaways from the study is that representat...

Three Ways to Create an Employee Experience That Creates a Better Customer Experience

Shep Hyken | January 12, 2023

By Shep Hyken Most everyone in the business world is familiar with the idea of customer experience (CX). And as popular as CX is, there’s a somewhat new concept that has been coming on strong for the past five years, and that’s the employee experience (EX). With the employment issues of the past two years, EX is as important, maybe even more so, than CX. You can’t have a consistent and predictable CX without an EX to support it.   Most businesses today use technology to meet their customers’ needs. This comes in the form of streamlining processes, self-service customer support solutions and more. But what about the employees...

Southwest Airlines’ Christmas Catastrophe Is a Cautionary Tale for All Hotel and Travel Brands

Steve Lapekas | January 12, 2023

By Steve Lapekas Perhaps it goes without saying – Southwest Airlines did not have a particularly merry Christmas. While many beloved, nostalgic Christmas movies depict moments of seasonal chaos – especially those of the airport variety (missed flights, lost baggage, and sudden winter storms wreaking havoc on itineraries) – there was nothing redeeming or nostalgic about Southwest’s meltdown. Instead, the airline now finds itself licking major financial wounds in the wake of what is best described as a PR nightmare that left countless customers without a way home for Christmas. If you missed the barrage of news stories regarding Sout...

Using the Labor Data from Hotel Effectiveness to Minimize Costs and Turnover

Adam and Larry Mogelonsky | January 11, 2023

By Adam and Larry Mogelonsky While the pent-up demand from 2022’s travel recovery has now normalized, hotels are still mired by inflationary wages and high turnover. This presents a sweeping, existential issue for the industry on multiple fronts, with labor issues at the forefront of discussion heading into this year’s ALIS (American Lodging Investment Summit), happening January 23-25 in Los Angeles. For owners and investors, increasing labor costs mean less going to the bottom line which can disincentivize capex and product innovation. For operations, staying within budget can mean cutting corners elsewhere, ultimately impacting se...

The Return of Business Travel, and the Rise of the Flexcation

Haley White | January 6, 2023

By Haley White Business travel begins its comeback in 2022 According to the U.S. Travel Association Q3 Business Travel Tracker, which surveyed business travelers and corporate executives in September of 2022, business travel has almost caught up to pre-pandemic levels. Most respondents plan to travel for business in the next 6 months, taking on average 1.8 trips per month, compared to 1.9 pre-pandemic. Expedia Group’s first-party data also showed increasing business travel in Q3 of 2022, as there was a 10% uplift in demand from travelers with a business profile. This return of business travel was particularly impactful for big ci...

Hospitality Trends 2023 – the Future Ahead

Tatyana Tsukanova | January 6, 2023

By Tatyana Tsukanova, Lionel Saul As 2022 draws to an end, we can all agree that it has been, once more, a roller-coaster ride for the hospitality industry. However, there is no time to reflect on this year as everyone is already looking ahead to 2023 and predicting which trends will impact our industry. We have summarized eight dominant trends and three springs of innovation we can’t ignore. And, traditionally, some inspiring ideas for you for this Christmas season! Industry insights Trends within trends Exchange rates affecting travel and tourism As of December 2022, the U.S. dollar is at a favorable exchange rate agai...

Tourism Tidbits: Reviewing Some of the Travel & Tourism Industry’s Basic Principles – Part One of a Two-Part Series

Dr. Peter E. Tarlow | January 5, 2023

Dr. Peter Tarlow The past year, 2022, was the first year since the great pandemic. Although there were continual Covid-19 challenges, for the most part, tourism returned to its pre-COVID days: planes and hotels were full, we saw long lines at attractions and people began to speak about over-tourism instead of too little tourism.  That does not mean that the past year was without challenges and the new year will be smooth sailing. The new year (2023) will require the travel and tourism industry and its professionals will have to face both ongoing challenges and new challenges.  Travel and tourism cannot be separated from the world c...

10 In-Demand Hospitality Resume Skills

Frank Giannotti | December 21, 2022

By Frank Giannotti Is your resume good enough to stand out to a hiring manager or an artificial intelligence bot that's doing first round screening? Optimize your CV with the skills that hospitality managers are looking for. AI recruitment software has many advantages for both hiring managers and applicants, for example they remove any biases or pejudices making the process much fairer. On the other hand, fancy formatting and conveying personality won't go as far. If an AI Bot is screening you CV, here's a handy list of terms they want to see and why it matters. Luckily including key terms in your resume to show off your most pertinan...

Hotel Owners Turn Their Attention to Renovations

JLL | December 20, 2022

The hospitality industry continues to rebound from the decline in travel during the COVID-19 pandemic. Yet, one lingering impact looms. With maintenance and renovation projects mostly deferred over the last two-and-a-half years, guest satisfaction is taking a hit from outdated and inconsistent hotel conditions. The latest J.D. Power North America Hotel Guest Satisfaction Index shows that overall guest satisfaction is down 8 points on a 1,000-point scale, driven in part by dissatisfaction with guest rooms. Prior to 2020, the average hotel was renovated every 7 to 10 years. While the extent of these renovations has always varied by hotel...

Company Culture Matters (to Your Staff and Your Guests)

George Lessmeister | December 15, 2022

By George Lessmeister Have you ever gone to a party and had the sense that the hosts just had a big fight before everyone arrived? It feels awkward, and it’s not the best night out. Similarly, if employees are dissatisfied, guests may sense that kind of “mood in the room,” which can affect the bottom line. By building a culture that supports employees, you create a positive mood that will keep customers and guests coming back. Front-line employees, especially in the hospitality industry, are the only segment of a company customers see. When employees are unhappy, guests feel it, and leave with a negative view of the whole operatio...

Ten Questions to Evaluate Team Retention

Adam and Larry Mogelonsky | December 14, 2022

By Larry and Adam Mogelonksy Regardless labor, where do we stand as 2022 comes to a close? Wages are up, shortages are still rampant, industry turnover is a consummate challenge and guest demand is normalizing from the pandemic. Not a great place to be in when it comes to protecting your P&L. But what we are seeing and helping hotels implement is a better way of organizing teams so that hotels can fight against inflationary wages and churn with better corporate cultures. A central problem with the hospitality industry’s current labor crisis is that by framing it as a ‘crisis’ we are presuming that the shortage will naturally p...

Developing Facilitation Skills: Top 10 Qualities of the Best Facilitators

EHL | December 13, 2022

According to HBR, 71% of senior managers they surveyed said meetings are unproductive and inefficient, and 62% said meetings miss opportunities to bring the team closer together. The survey of more than 700 workers in the US revealed that some of the issues they dislike about work meetings include failure to start on time, discussions going off-topic, and having a single person or few people dominate the meeting. In the survey, 64% of the participants agreed that they look forward to attending a well-organized meeting. A facilitator is instrumental in changing how people go about creating value from meetings and group sessions. They help...

Top Tech Predictions for 2023 According to Top Industry Analysts

Aaron Shepherd | November 29, 2022

Revealing insights from Forrester, Gartner, IDC, PWC on the challenges and opportunities ahead By Aaron Shepherd  Tis’ the season – not just for holiday decor and annual family gatherings and celebrations – but for the business world’s other sacred tradition: expert predictions for the year to come. These predictions are, of course, not a perfect science. If the last three years taught us anything, it should be to expect the unexpected (or should I say, the ‘unprecedented’). Nonetheless, it’s best practice for businesses, especially those with a consumer-facing offering, such as hospitality providers and retailers, to not...

Hotel Employees Thankful for Panic Buttons

John Stachowiak | November 23, 2022

While verbal or physical assaults of a staff member may be rare, those on the receiving end say they are grateful that management and owners care and are prepared By John Stachowiak Few people start their workday expecting an emergency to happen, but according to American Aerospace Engineer Edward Murphy Jr. who worked on safety-critical systems: “Anything that can go wrong will go wrong.” If you’re not a believer in “Murphy’s Law,” just ask any of the 701 hotel workers who needed help last year while on duty and survived the ordeal because they were equipped with an Employee Safety Device (ESD) or panic button. Guest D...

Atira Hotels Launches Company-Sponsored Giving Program, AtiraCares

Atira Hotels | November 22, 2022

New program engages employees in choosing and championing charitable giving Chicago, IL, November 22, 2022—Hotel management leader Atira Hotels is proud to announce the launch of its new company-sponsored, employee-driven giving program AtiraCares. Atira is pioneering an approach in which hotel associates are empowered to determine Atira Hotels’ support for charitable giving and community impact. Across the company’s hotel management portfolio, AtiraCares will provide opportunities for hotel managers and team members to be leaders in their communities and ‘stewards of goodness’ in their workplaces, personal lives, and communit...

Managing the Talent Gap: Sparking Passion for Hospitality in Gen Z

EHL | November 22, 2022

While the hospitality industry suffers from a talent shortage due to the pandemic and a shift in its attractiveness as a career, General Managers (GMs) need to implement new talent management strategies, particularly towards Gen Z workers. We spoke to 22 GMs leading luxury hotels both in Switzerland and internationally (Spain, France, Thailand, Hong Kong, Malaysia, United Arab Emirates, Saudi Arabia) to understand how they are addressing this talent shortage issue and their experiences of working with Gen Zers. Understanding Generation Z and their view of hospitality It’s important to note that the pandemic was the first major global ...

The 33 Definitive Hospitality Industry Statistics You Need to Know For 2023

Brett Thoreson | November 22, 2022

By Brett Thoreson As of today, we are only weeks away from 2023. It’s almost hard to believe after the trials and tribulations that largely defined 2020, 2021, and the beginning of 2022. In some ways, the last two and a half years were a whirlwind, but, at the same time, the world came to what could be best described as a prolonged, collective standstill. For industries like hospitality, that standstill was especially pronounced – as an industry that exists to provide an in-person experience to global travelers, the COVID-19 pandemic proved to be one of our greatest obstacles. Our proverbial liferaft during this time was the promise of...

Why Hotel Investors Are Opting for Upgrades Over New Builds

JLL | November 17, 2022

Hotel investors are moving away from new developments in light of expensive construction loans and skyrocketing costs for materials and labor. Instead, they’re buying hotels with an eye toward upgrading. Around 80% of hotel investors in a recent JLL survey said they’re targeting value-add investment opportunities in the sector. “Many investors are now preferring to buy existing assets needing refurbishment, repositioning, or rebranding, with the return prospects often much more appealing,” says Xander Nijnens, Managing Director, Advisory & Asset Management, JLL Hotels & Hospitality Group. The strategies are largely d...

Where To Next? 4 Trends Shaping Opportunities in Hospitality

Accor | November 16, 2022

The past few years triggered a significant reality check in society. People looked inward to decide what they really needed and why — questioning the relevancy of existing habits, beliefs, and behaviors regarding self, community, and the planet. These shifts and nuances in mindset and the diverging individual responses to these inquiries have created a collective transformative force which impacts society. We take a closer look at these changes and their intricacies and where we believe they create opportunities for the hospitality industry. #1 The Hybrid Way of Life The acceleration of digi...

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