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Smart Strategies

Hospitality Industry Predictions for 2023

Laura Calin | February 15, 2023

By Laura Calin In the past year the industry has seen a strong resurgence as guests headed back to leisure vacations and business travel started to pick back up. Still, the industry does not look the same as it did before the pandemic, and now innovations that were a necessity at the height of COVID-19 have become mainstays that may never go back. As we move into 2023, we will continue to see hotels leverage technology to not only increase operational and staff efficiency, but also meet changing guest expectations for a high-value, but relatively low-touch experience. Below are the technologies that will likely continue to transform the in...

Trends in Hospitality – How the Weather Rules the World

Lionel Saul | February 13, 2023

By Lionel Saul, Tatyana Tsukanova In our first monthly digest of 2023, we look at weather patterns and climate change – the most impactful trends in the travel and hospitality industry capable of causing unexpected shifts in our carefully crafted plans. And, yes, how the weather is impacting us was the hottest topic during this latest winter holiday season. Industry insights Summer in winter, disrupted vacations and skiing without snow The tourism and hospitality industry is a weather-sensitive industry and, as a result, the weather has the potential to shape the attractiveness of destinations. We all agree that, ideally, we expec...

Tourism Tidbits: Reviewing Some of the Travel & Tourism Industry’s Basic Principles – Part Two of a Two-Part Series

Dr. Peter E. Tarlow | February 6, 2023

Dr. Peter Tarlow We began the year by reviewing some of the fundamental principles of a successful tourism business or industry.  Tourism is multifaceted and despite the fact that there is no one form of tourism many of the industry’s basic principles hold true no matter in which aspect of the travel and tourism industry one works.  Despite our cultural, linguistic, religious, and geographic differences human beings are basically the same around the world and the best principles of good tourism transcend cultures, languages, nations, and religious affiliations.  Due to tourism’s unique ability to bring people together if used pro...

Opportunities for Tourism Due to Post-Pandemic Travel Triggers

Dr Cindy Heo | January 30, 2023

By Dr. Cindy Heo Insights from a recent research project that analyzes the post-pandemic emotional triggers behind making travel decisions. The findings highlight how people today are deciding to travel due to a desire to make human connections, find a sense of belonging, create lasting memories and undertake affordable sustainable actions. These new values of travel are opening up important opportunities for hoteliers and DMOs to create innovative and engaging offers based on quality rather than quantity of travel demand. In brief, new opportunities for tourism abound thanks to very personal, human triggers. Impact of Covid-19 on perso...

What to Expect in the Hospitality Industry in 2023

Mark D. Podgainy | January 30, 2023

By Mark D. Podgainy Last year was a year of dramatic recovery for the hospitality industry.  What’s ahead for 2023?  Definitely clouds, but the question is whether the clouds will pass over or they will result in a storm. What’s Ahead High labor costs will persist. While many workers have come back to the hospitality industry after leaving during the Covid-19 pandemic, the industry is still short of employees.  This supply-demand imbalance will continue to keep labor costs high and impact margins.  As the economy slows the supply of employees will grow (layoff announcements in the news have been increasing), but it is unkno...

Five Trends to Grow Your Employee Wellness in 2023

Adam and Larry Mogelonsky | January 25, 2023

By Adam and Larry Mogelonsky Why is employee wellness so critical right now? There are a lot of macro forces at work, but the bottom line is that the hospitality labor pool will remain in short supply for the long run, so you need to think in terms of non-wage employee incentives in order to form that ‘sense of belonging’ to retain your teams. And we can’t say this enough, investments in employee wellness programming will not only act as a way to stave off staffing issues and inflationary wages, but when your team is healthier it’s also a cost-saver because fewer sick days will be taken (which may also reduce overtime pay), and ...

10 Global Talent Acquisition Trends Recruiters Need to Deploy in 2023

EHL Insights | January 24, 2023

10 Global talent acquisition trends to watch in 2023 The pandemic has shown the need to be both risk-aware and opportunistic. Workers are seeking a sense of freedom and joy to reshape their lives. Companies have solid plans for reinvention but are they directing their focus toward what will really make a difference? Here are 10 trends that define the current global talent acquisition. 1.   Finding talent in emerging markets Countries and locations that businesses may have previously ignored are producing more productive talent pools that can help employers solve talent shortage issues. According to a report, 77% of recruitment...

A Hotel Guide for Avoiding OTA Panic and Rate Parity Games

Vikram Singh | January 24, 2023

By Vikram Singh OTAs are a fact of life in our industry. But there are so many negative feelings about them, constantly being stoked by hotel media, that it becomes difficult for hotels to form calm, cohesive OTA and rate-setting strategies. OTA-bashing articles surface every few months, no matter what cycle the travel business is in. These articles usually involve screenshots of OTA rates being lower than the hotel’s direct rates, leading to complete disgust and a ton of hate reading. Other times, these feelings of fear and loathing towards OTAs are triggered at conferences by speakers going for some cheap applause. I would like t...

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