wellness
Wellness Floors as a Steppingstone for Enhanced Mixed Use Revenues
Adam and Larry Mogelonsky | June 12, 2024
By Adam and Larry Mogelonsky The core revenue stream for every hotel brand will always be heads in beds. But increasingly for luxury, premium and upscale properties, a strong reason to visit is required to convince customers to select you versus the competitor. With the OTAs, metasearch, short-term rentals and a litany of other travel resources, guests have near-endless optionality for accommodations. Your hotel must forge a striking identity, with the wellness industry now assuming a central role in a brand’s strategy for attracting guests and commanding above-market rates. Not just as a reason to visit to feed the rooms revenue ledger, ...
Fun Thoughts on How Wellness Can Be Aided by GenAI
Adam and Larry Mogelonsky | May 15, 2024
By Adam Mogelonsky, Larry Mogelonsky In the ever-evolving landscape of hospitality, the shiny new toy that is cutting-edge technologies will forever be promulgated as revolutionizing guest experiences and operational efficiency. One such technology that has garnered significant attention is generative AI (GenAI), led by the much-hyped-yet-actually-useful ChatGPT. While discussions abound regarding the transformative potential of AI for the far-off future, it's crucial, though, for seasoned hoteliers and industry executives to focus on practical applications that deliver tangible benefits here and now. One area where we can have some fun...
Onsite Culinary Experiences and Guest Transformation
Adam Mogelonsky, Larry Mogelonsky | April 24, 2024
For the purposes of the hospitality industry, transformative experiences refer to activities or encounters that not only provide immediate enjoyment but also leave individuals in a better state than they were before. This could include educational sessions, immersive interactions or engaging activities that promote personal growth or wellbeing. One area where this transformation is prominently being incorporated into hotel programming is through culinary experiences. Properties like the Four Seasons Resort Bali at Sayan offer cooking classes where guests can learn about traditional Balinese cuisine, while the Ritz-Carlton, Kyoto hosts tea ...
A Case Study in Optimizing Length of Stay From Wellness Capex
Adam and Larry Mogelonsky | April 17, 2024
By Adam Mogelonsky The word ‘optimization’ in today’s world implies the use of data and metrics for continuous business improvement, but it also implies making tradeoffs and devoting limited resources to certain goals ahead of others. For today’s hospitality world, we are confronted by so many data points, so many partners or siloed interests and so many different activities vying for our attention or capital. To make informed, strategic decisions that will unify various operations towards a common objective, hoteliers and owners must carefully pick the key performance indicators (KPIs) that they will optimize and prioritize. Wh...
Top Features To Consider in a Modern Spa Management Solution
Jacob K I | March 18, 2024
By Jacob K I Wellness and spa management software is one of the crucial elements in contemporary hospitality, especially with the rising number of global wellness travellers. Spa management software enables wellness services to be carried out more efficiently, building strong guest relationships through membership management. Gone are the days that managed appointments on paper and pen. Universal standards and quality assurance in spa management are better achieved through spa management systems. Despite the abundance of spa management solutions in the market, brands need to take several factors into account when investing in one; in ...
Refreshing Hotel Fitness for 2024 With Mobility Training
Adam and Larry Mogelonsky | January 10, 2024
By Adam and Larry Mogelonsky Last year, wellness debuted as the next big thing for hotels. Within the broader banner of ‘wellness’ is fitness and exercise, where most hotels have focused on getting new weightlifting equipment, buying new cardio machines, making their gyms accessible 24/7, setting up some sort of healthy food outlet, and then programming in yoga, Pilates, step or another form of group class. What’s perhaps missed in this conversation is the importance of mobility (or substitute this word with balance training or flexibility) and how it can change one’s outlook on fitness, movement and preventing joint pain. There...
Human Longevity Means Big Gains in Hotel Guest CLV
Adam and Larry Mogelonsky | January 3, 2024
By Adam Mogelonsky, Larry Mogelonsky At the start of 2023, many hospitality pundits and leading brands declared it the year of wellness. As we proceed into 2024, the trend isn’t going away. Far from it, the latest statistics from the Global Wellness Institute not only reveal this industry’s resilience (now at $5.6 trillion) but a promise of accelerating gains over the rest of the decade. The prospects of the growth of wellness not only mean more ways to differentiate hotel brands and upsell experiences to boost TRevPAR, but also living better and living longer. And with this potential boost to one’s longevity, there’s more years...
An Example of Profitable Corporate Wellness Programming
Adam and Larry Mogelonsky | November 29, 2023
By Adam Mogelonsky, Larry Mogelonsky In the post-pandemic bullwhip we are still ebbing and flowing through, one big question mark is surrounding the future of business and group travel. Gone are the days of the LOS=1 road warrior as those meetings can be cheaply substituted for videoconferencing. Instead we are seeing more LOS=3 MICE where groups are looking to actually experience a destination or add in a wellness component in order to better facilitate real conversations and more meeting productivity. This is still a very unsaturated space; while leisure has embraced wellness across most categories, business and bleisure are not there...