virtual reality

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virtual reality

Virtual Reality – The Next Game Changer for Hotels

Chamberlin Public Relations | August 1, 2018

Virtual reality has quickly gone from niche to ubiquitous in the travel sector, with professionals in every facet of the industry finding a purpose for the technology. Two uses stand out for the hospitality industry — attracting guests to a hotel or destination, and keeping them engaged once they're there. Hotels across the country have already invested in VR, and guests are learning to expect a high-tech experience both before and during their stays. Here are a few ways hotels are already taking advantage of virtual reality to get heads in beds. Virtual Guests, Real Bookings Virtual reality can give potential guests a taste of a ...

VR or AR? Will the Hotel Industry Really Cozy Up to Either One?

Andrew Sanders | December 14, 2017

By Andrew Sanders Virtual reality (VR) or augmented reality (AR)? This is the question. The hotel and travel industry is at a pivotal time regarding technological innovation and how it may impact the future. Do travelers want an immersive experience that they can enjoy from their living room? Alternatively, do they want to be educated and informed while on vacation? While AR and VR have a lot in common, they could also lead us down totally different paths. Augmented reality is a synthetic, computer simulated reality or recreation of a real-time environment where a user can interact with the replicated real environments, whereas virtual ...

New Report Suggests U.S. Business Travelers Embrace Emerging Technology, but Fear its Impact on Mankind

Egencia | September 19, 2017

Egencia Business Travel and Technology Survey reveals U.S. business travelers have opposing views on AI and VR compared to global counterparts BELLEVUE, Wash., Sept. 19, 2017 -- Egencia, the business travel arm of Expedia, Inc., found surprising differences in the perceptions and confidence levels of global business travelers on the impact of emerging technologies such as artificial intelligence (AI) and virtual reality (VR) on corporate travel. Results from the 4th edition Egencia Business Travel and Technology Survey* show business travelers abroad remain much more pessimistic about the potential of emerging technologies to improve th...

The Impact – And Importance – Of Virtual Reality in the Hotel Industry

Alan E. Young | May 12, 2017

By Alan E. Young, President, Puzzle Partner Imagine a traveler considering a stay at your hotel. Your potential guest "virtually" walks through one of your luxury suites, exploring all the amenities and even taking in the sweeping view from the window. Or a guest staying in your hotel aims their smartphone in any direction to discover information about nearby attractions and to find their way to the pool. Welcome to the world of augmented reality (AR). AR essentially takes virtual reality (VR) to the next level. Instead of immersing users in a different world, AR superimposes digital content over the real world. AR captured the world's ...

Brand Karma & TrustYou Partner to Bring Hotel & Tourism Brands the Best Reputation Management & VR

TrustYou | October 6, 2015

TrustYou to take over Brand Karma's reputation management product; Brand Karma focuses on virtual reality (VR) Munich and Singapore – October 6, 2015 – Today Brand Karma and TrustYou announce a strategic partnership, bringing together TrustYou's powerful reputation management tools and Brand Karma's digital innovation in virtual reality (VR). The needs of the travel enterprise continue to evolve. Hotels now need to unify a complex mix of traveler feedback from reviews, social media, and guest survey data to delight the guest and stay competitive. At the same time, new media platforms are rapidly changing travel distribution,...

Marriott Hotels Introduces The First Ever In-Room Virtual Reality Travel Experience

Marriott Hotels | September 9, 2015

Bethesda, Md, September 9, 2015 – Marriott Hotels today announced the launch of "VRoom Service" – a first-of-its-kind guest service that allows guests to order inspiring virtual reality experiences to their rooms. Created in collaboration with Samsung Electronics America, "VRoom Service" is a first in the travel industry. The launch represents the latest in a series of innovations by the Marriott International flagship brand that are changing how people travel. Guests are invited to call a dedicated VRoom Service extension or use Marriott's Mobile Request app to request a Samsung Gear VR headset and accompanying headphones. Once the...

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