travel trends
The Top 8 Travel Trends That Hotels Need to Act On to Capture Demand in 2021
Dori Stein | December 15, 2020
By Dori Stein - Chief Executive Officer, Fornova The travel and hospitality industry has shown its mettle during 2020 - rising to the challenges that Covid-19 has thrown at it and doing everything it can to survive. It's not been without its casualties. Now, with the prospect of a vaccine, hotels have to be on the front foot to win whatever demand is out there and secure heads in beds. When the vaccine becomes widely available, we expect the leisure market to return more quickly than business travel which will lag considerably. There are eight key trends that I believe we will see during 2021. Consumers will be more price-consc...
Tourism After Lockdown: Taking the Pulse of Travel
STR | October 12, 2020
STR’s Tourism Consumer Insights team has been keeping a close eye on consumer trends around the industry during this truly unprecedented time. The twists and turns of the COVID-19 pandemic have contributed to seismic changes in tourism, which has included the cessation of international travel for some countries. As a whole, we have witnessed long-lasting shifts in consumer behavior and attitudes, producing an increase in active travel, soaring levels of e-commerce and, yes, even ballooning rates of pet ownership. Keen to take the pulse and measure the sentiment of global travelers, STR conducted quantitative research in late August a...
56% Travel Buyers Have Revised Their Travel Policy in Light of COVID-19
the Global Business Travel Association | July 16, 2020
As recovery continues companies look to safeguard employee health and safety Alexandria, VA – As signs of recovery continue in the business travel sector, travel procurement professionals are prioritizing the health and safety of employees according to a new poll released today by the Global Business Travel Association (GBTA). Over half of travel buyers report their company has changed its travel policy and 70% characterize the policy changes as being ‘somewhat’ or ‘a lot’. When asked what travel program changes have been made due to the pandemic, instituting new rules about pre-trip approval (53%), having more frequent or detailed...
Covid-19 and The Hotel Resort Buffet: The Last Supper*?
Fred DeMicco | June 18, 2020
By Frederick DeMicco The summer of 2020 will be a year without many vacation holidays. The fear of Covid-19 will dissuade many tourists from traveling. So, in the United States especially, will loss of income from jobs placed on hold in response to the pandemic. From the “Fhobia of Flying” to those tourists lured by the sands of the Mediterranean, the Fear to take Flight now dominates the travel market. It does not help that some countries’ borders remain closed, and many also have Pre- and Post-Covid quarantines. Few events short of nuclear war could be as devastating to the global economy. Tourism is its heartbeat and a major co...
Americans Look Forward to Traveling More When COVID-19 Restrictions End
Oliver Wyman | May 22, 2020
NEW YORK--May 22, 2020--As Memorial Day approaches, 60 percent of Americans surveyed are looking forward to traveling again. Americans aren’t alone – globally 56 percent of the 4,600 travelers surveyed plan to travel the same or more once COVID-19 travel restrictions ease and most want to travel by air according to consulting firm Oliver Wyman. Half of American survey respondents are waiting for their government or the World Health Organization to indicate when it is safe to travel. Only 20 percent are holding out for acquired immunity or a vaccine before traveling. “Though the timing of the return to travel is dependent on when g...
Latest Analysis: Coronavirus Impact on Travel 9x Worse than 9/11
The U.S. Travel Association | April 20, 2020
WASHINGTON (April 20, 2020)—The travel industry has lost a full third of all the jobs lost in the U.S. and is experiencing a total impact from coronavirus that is nine times greater than the 9/11 attacks, according to new data released by the U.S. Travel Association and the analytics firm Tourism Economics. By the end of April, declines in travel will cause eight million jobs to be lost out of approximately 24 million for the entire U.S. economy, according to the report. Travel spending losses are on track to top half a trillion dollars by the end of 2020. "The CARES Act was a good start, but the data shows there is still extreme and ...
Global Business Travel Becomes The Latest Casualty of the Coronavirus Pandemic
The Global Business Travel Association | April 9, 2020
Alexandria, VA (April 9, 2020) — Business travel has become the latest casualty of the coronavirus pandemic by coming to a halt across the globe, according to the latest research conducted by the Global Business Travel Association (GBTA). This is the fifth poll that GBTA is releasing and the numbers are dire. To understand the coronavirus’s effects on business travel, GBTA conducted its fifth lightning poll among membership on April 1-4, 2020. GBTA received responses from almost 1,000 member companies throughout the world. View the entire poll results here. “With the spread of the coronavirus and many countries under quarant...
Baby Boomer Travelers: What Marketers Need to Know [Infographic]
Michael Del Gigante | December 10, 2019
By Michael Del Gigante In their rush to court younger consumers, travel marketers sometimes overlook an important demographic: baby boomers. Members of this cohort, defined roughly as those born between 1946 and 1964, are especially valuable because they often have the income and time to take multiple trips each year: 70%: The share of total US disposable income controlled by baby boomers $6,600: How much boomers spend on leisure trips each year, on average 4 to 5: How many leisure trips boomers take each year, on average What are the key motivators and behaviors of this group? To find out, check out MDG Advertising’s ...
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