Michael Del Gigante | April 30, 2019
By Michael Del Gigante How big of a deal is it when Marriott, the world's largest hotel operator, rebrands its loyalty program? Such a big deal that ABC created a special television advertising block during the Oscars to help the company unveil its new offering: Bonvoy. By nearly any measure—media coverage, consumer buzz, or advertising spend—the program's launch has so far been the biggest travel and hospitality story of 2019. The move is important not only because it directly impacts Marriott's 120 million loyalty members, but also because it's the perfect case study for the wider travel and hospitality industry. What can ...
Hard Rock Daytona Beach Debuts to Nearly a Million in Milestone Opening With Flip.to Marketing Platform
Hard Rock Hotel Daytona Beach | January 29, 2019
Florida's newest central coast hotel launched into a new market with the help of Flip.to— marketing growth platform built for travel January 29, 2019 — Orlando, FL — Hard Rock Hotel Daytona Beach has switched on an entirely new approach to travel marketing with Flip.to, the advocacy marketing platform for hotels and travel brands. Flip.to lets guests share their Hard Rock experience worldwide, debuting the property to a massive audience by opening up an entirely new marketing channel. The platform closes the loop on these conversations sparked, delivering authentic, personal conversations to inspire & win over new...
HSMAI Reveals the 2018 Gold Adrian Awards Winners for Excellence in Travel Marketing, Advertising, and Public Relations
HSMAI | January 14, 2019
(McLean, VA, January 14, 2019) The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce the Gold Winners of the 2018 Adrian Awards, which honor outstanding advertising, digital marketing, and public relations in hospitality. Platinum and Best of Show winners will be unveiled at the HSMAI Adrian Awards Dinner Reception and Gala on January 22 at the New York Marriott Marquis. After receiving close to 1,200 entries, HSMAI will present Gold Awards to one of the largest groups of winners in the Awards' history, including 104 awards in Public Relations, 25 in Integrated Marketing, 89 in Digital Marketing, a...
Michael Del Gigante | October 11, 2018
By Michael Del Gigante As you dive into 2019 budgeting, what trends should you be thinking about? Which approaches, platforms, and tools should be top of mind for travel and hospitality marketers? The team at MDG Advertising recently analyzed a host of recent analyst reports and industry surveys to find out. What came from that deep dive are these four key trends trends that every travel and hospitality firm should be watching closely in the year ahead: 1. The Power of Search When it comes to travel and hospitality marketing, search has become the digital workhorse. Newer channels may get more buzz, but it's search that continues to mo...
HSMAI | July 30, 2015
McLEAN, VA (July 30, 2015) – The Hospitality Sales and Marketing Association International (HSMAI) is accepting entries for its 59th annual Adrian Awards, which honors noteworthy achievement in travel advertising, digital marketing and public relations. Winners will be recognized at the HSMAI Awards Gala on Feb. 16, 2016 at the New York Marriott Marquis. "The Adrian Awards are the world's largest and most prestigious travel marketing competition," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "Each year we see how incredibly talented travel marketing professionals are. The campaigns across all platforms are innov...
jlnpr | March 5, 2014
March 5, 2014 – Toronto, ON – This week, jlnpr, a full-service PR and marketing agency dedicated to the travel and hospitality industry, launched a new public relations service for businesses who don't have the budgets to afford a full-time PR person or agency: the DIY (do-it-yourself) PR package. The package makes PR accessible (and affordable!) for every business – no matter their size, goals or budget – by providing all of the information and the step-by-step instructions necessary to execute a successful campaign, start-to-finish, without the significant investment that outsourcing PR can sometimes require. For a low-cost, o...
Le Méridien New York, Central Park Reopens Following Conversion of Former Viceroy Hotel
Radisson Hotel Group Signs Agreement With Zdrojowa Invest & Hotels for Radisson Resorts in Poland
Millennial Marketing Woes: SOLVED
IHG Signs Agreement to Develop New 170-Key Holiday Inn Dubai Deira Islands With Opening Expected in 2023
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