National Survey Reveals 60% of U.S. TikTok Users Have Become Interested in Visiting a New Travel Destination After Seeing it on TikTok
MGH | April 3, 2023
BALTIMORE, April 3, 2023 -- MGH, a full-service marketing communications agency that specializes in tourism marketing and more, today released the results of a recent national survey of U.S. TikTok users that explores how the social media platform drives tourism discovery and action. The survey shows that TikTok — with its recently announced 150 million users in the U.S. — has a major impact on the travel and tourism industry, as 60% of surveyed TikTok users have become interested in visiting a new destination (city, beach, park, etc.) after seeing a TikTok video about it. The survey demonstrates that TikTok isn't just driving...
Sojern Expands Leadership Team With Strategic New Hires
Sojern | February 2, 2023
SAN FRANCISCO – February 2, 2023 – Sojern, the leading digital marketing platform built for travel, today announced the expansion of its leadership team with strategic new hires. The new hires come at a time when many technology companies face market challenges. With the recovery of the travel industry underway, Sojern’s business supports travel brands that match the market demand—focusing on specific verticals such as hotels and destinations while investing in technology and people. New hires include: Preeya Patel, Vice President, People and Stephen Fitzgerald, Vice President, Hotels North America. “At Sojern we continue to in...
HSMAI to Honor GCommerce Solutions With 6 Adrian Awards for Outstanding Travel Marketing
GCommerce | January 4, 2023
Award winners to be celebrated at in-person event in Los Angeles in February McLean, Virginia, January 4, 2023 – GCommerce Solutions will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the JW Marriott LA Live on Thursday, February 23, 2023. The Adrian Awards, now in their 66th year, are the largest and most prestigious competition in global travel marketing. For 2022, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories, as well as the following “focus categorie...
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Outstanding Travel Marketing
GCommerce | March 10, 2022
Adrian Award winners will be celebrated at an in-person event on Wednesday, March 30, 2022 Park City, UT, (March 10, 2022) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce Solutions with a Bronze Adrian Award for travel marketing excellence for its winning entry in the 65th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2021, HSMAI designed the Adrian Awards to reflect the current travel landscape, with Focus Categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation, and Corporate Social Responsibility, in addition ...
HSMAI to Honor GCommerce With 5 Silver Adrian Awards for Outstanding Travel Marketing
HSMAI | December 5, 2019
Award Winners to be Celebrated at the HSMAI Adrian Awards Gala Tuesday, January 21, 2020, at New York Marriott Marquis NEW YORK, N.Y. (December 3, 2019) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce with 5 Silver Adrian Awards for digital marketing excellence for its winning entry in the 63rd annual Adrian Awards, the largest and most prestigious global travel marketing competition. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. GCommerce provides digital marke...
Marriott’s New Bonvoy Brand: 5 Lessons for Travel Marketers
Michael Del Gigante | April 30, 2019
By Michael Del Gigante How big of a deal is it when Marriott, the world's largest hotel operator, rebrands its loyalty program? Such a big deal that ABC created a special television advertising block during the Oscars to help the company unveil its new offering: Bonvoy. By nearly any measure—media coverage, consumer buzz, or advertising spend—the program's launch has so far been the biggest travel and hospitality story of 2019. The move is important not only because it directly impacts Marriott's 120 million loyalty members, but also because it's the perfect case study for the wider travel and hospitality industry. What can...
Hard Rock Daytona Beach Debuts to Nearly a Million in Milestone Opening With Flip.to Marketing Platform
Hard Rock Hotel Daytona Beach | January 29, 2019
Florida's newest central coast hotel launched into a new market with the help of Flip.to— marketing growth platform built for travel January 29, 2019 — Orlando, FL — Hard Rock Hotel Daytona Beach has switched on an entirely new approach to travel marketing with Flip.to, the advocacy marketing platform for hotels and travel brands. Flip.to lets guests share their Hard Rock experience worldwide, debuting the property to a massive audience by opening up an entirely new marketing channel. The platform closes the loop on these conversations sparked, delivering authentic, personal conversations to inspire & win over new...
HSMAI Reveals the 2018 Gold Adrian Awards Winners for Excellence in Travel Marketing, Advertising, and Public Relations
HSMAI | January 14, 2019
(McLean, VA, January 14, 2019) The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce the Gold Winners of the 2018 Adrian Awards, which honor outstanding advertising, digital marketing, and public relations in hospitality. Platinum and Best of Show winners will be unveiled at the HSMAI Adrian Awards Dinner Reception and Gala on January 22 at the New York Marriott Marquis. After receiving close to 1,200 entries, HSMAI will present Gold Awards to one of the largest groups of winners in the Awards' history, including 104 awards in Public Relations, 25 in Integrated Marketing, 89 in Digital Marketing, a...
Appointments/People on the Move
All Things Independent
From Digital Disruption to Dominance: Redefining Hotel Group Sales for the Digital Era
New Report From Cvent and GBTA Sheds Light on the Transforming Role of the Corporate Travel Manager
Next Up for Revenue Managers: Tackling Ancillary Outlets
STR: U.S. Hotel Results for Week Ending 27 May
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.