sojern
Sojern Introduces New Members to Destinations Advisory Board in New York City
Sojern | April 18, 2024
SAN FRANCISCO – April 18, 2024 – Sojern, the leading travel marketing platform, is excited to announce the latest members of its esteemed 2024 Destinations Advisory Board. This board, composed of influential leaders in North America, has expanded with exceptional new members and convened in New York City yesterday. Marking the first-ever 2024 meeting in NYC, Janette Roush, EVP of Marketing & Digital at New York City Tourism + Conventions, shared, “We are pleased to host and gather influential leaders for insightful dialogues, valuable exchanges, and progressive growth to meet the evolving demands of destinations. For several y...
France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics With Americans Leading the Charge
Sojern | February 27, 2024
SAN FRANCISCO – 27 February 2024 – Sojern, the leading digital marketing platform built for travel, today shares its latest travel data* ahead of the 2024 Summer Olympics. Slated to be held in Paris, France from 26 July - 11 August 2024, the summer Olympic games will bring together 10,500 athletes from 206 National Olympic Committees (NOCs) that represent nations from all over the world. The games will be the biggest event ever organized in France. Between the Super Bowl, Olympics, European Championship, and other major sporting events, ad spending is projected to reach $61 billion this year alone. Not only do these events bolst...
Sojern Named Finalist in the Hotel Digital Marketing Category in the 2024 HotelTechAwards
Sojern | January 11, 2024
SAN FRANCISCO – 11 January, 2024 – Sojern, the leading digital marketing platform built for travel, has been named a finalist in the Best Hotel Digital Marketing Agency category globally by Hotel Tech Report in the 2024 HotelTechAwards. Each year 2.5 million hotel industry professionals use HotelTechReport.com to make informed technology purchasing decisions. The HotelTechAwards indicate the best hotel software products across every category based on customer feedback and key proprietary data signals such as integration compatibility, organizational health, market share, partner network strength, and customer support quality. "Being...
Sojern Reveals First of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern | November 20, 2023
SAN FRANCISCO – 20 November, 2023 – Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing” report for destination marketing organizations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT), and supported by Brand USA, Destination Canada and the European Travel Commission, sheds light on the latest industry trends and challenges. Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for...
Having a Nash Bash: How Your Hotel Can Capitalize on Events To Increase Direct Bookings
Stephen Fitzgerald | August 8, 2023
By: Stephen Fitzgerald, Vice President, Hotels, at Sojern From bachelorette parties to concerts, Nashville is an increasingly-popular destination for events–and these events are selling out hotel rooms well in advance. Recently, the Music City hosted concerts from artists like Taylor Swift to George Strait, both of which drove a sharp spike in hotel bookings. In fact, room rates at mid-range hotels during the Taylor Swift concert weekend ran upwards of $1150 per night. And it’s not just concerts driving bookings: Nashville is becoming a bachelor and bachelorette party mecca, and many of these parties take place during weekends without ...
Sojern Acquires VenueLytics to Bolster Its Platform for the Hospitality Industry
Sojern | July 11, 2023
SAN FRANCISCO – 11 July, 2023 – Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform. Sojern has long been a direct bookings driver for hotels—providing comprehensive digital advertising solutions that help travel marketers find, attract and convert new travelers, re-activate existing guests to build loyalty, and maximize net revenue per available room (RevPA...
Beyond Programmatic: Why Hotels Need End-to-End Marketing to Drive Direct Bookings
Stephen Fitzgerald, Vice President, Hotels | June 22, 2023
By Stephen Fitzgerald After a strong recovery in 2022, the hotel market is continuing to climb. The U.S. hotel market is projected to rise by 7% this year and summer travel is off to a strong start. In spite of inflation and economic concerns, leisure travel is bucking the trend–at least for now. Recent earnings reports suggest that demand is strong, and is projected to continue throughout the year. However, hotel bookings are cyclical, and hotel marketers must find new ways to bolster bookings in the future, which means wooing travelers with the right message, the right deal, in the right place, and at the right time–which is no small...
Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report
Sojern | March 2, 2023
We’re excited to announce that Sojern has ranked amongst the top Digital Marketing Agencies globally in the 2023 HotelTechAwards. The HotelTechAwards are produced by Hotel Tech Report, the leading authority on hotel software and digital transformation in the hotel industry. The HotelTechAwards rank the world’s best hotel software companies and products based on authentic, timely reviews from real users. With over 2,412 software companies on Hotel Tech Report, Sojern is honored to be recognized in the competitive Digital Marketing Agencies category for 2023. “This recognition from Hotel Tech Report validates the work we’re doing ...
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