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Sojern Now Available on Oracle Cloud Marketplace
Sojern | June 19, 2024
Enhance real-time guest engagement and streamline marketing efforts using Sojern’s Guest Experience Solutions with Oracle Hospitality Integration Platform SAN FRANCISCO, 19 June 2024 – Sojern, a leading digital marketing platform built for travel and a member of Oracle PartnerNetwork (OPN), today announced its suite of Guest Experience Solutions is available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI) and integrated with OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle...
Sojern Expands Its Guest Experience Solutions to Europe
Sojern | May 14, 2024
SAN FRANCISCO – 14 May 2024 – Sojern, the leading digital marketing platform built for travel, today announces its suite of Guest Experience Solutions are now available in Europe. The launch will kick off in Spain, Italy, the United Kingdom and Ireland, with France and Portugal to follow. In 2023, Sojern acquired VenueLytics, hospitality’s most integrated guest experience platform, and incorporated VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform, known as Guest Experience Solutions (GES). In North America, Asian American Hotel Owners Association (AAHOA) spoke highly of the increased guest satisfact...
Sojern Elevates Guest Experience With HotelKey
Sojern | April 30, 2024
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Sojern Introduces New Members to Destinations Advisory Board in New York City
Sojern | April 18, 2024
SAN FRANCISCO – April 18, 2024 – Sojern, the leading travel marketing platform, is excited to announce the latest members of its esteemed 2024 Destinations Advisory Board. This board, composed of influential leaders in North America, has expanded with exceptional new members and convened in New York City yesterday. Marking the first-ever 2024 meeting in NYC, Janette Roush, EVP of Marketing & Digital at New York City Tourism + Conventions, shared, “We are pleased to host and gather influential leaders for insightful dialogues, valuable exchanges, and progressive growth to meet the evolving demands of destinations. For several y...
France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics With Americans Leading the Charge
Sojern | February 27, 2024
SAN FRANCISCO – 27 February 2024 – Sojern, the leading digital marketing platform built for travel, today shares its latest travel data* ahead of the 2024 Summer Olympics. Slated to be held in Paris, France from 26 July - 11 August 2024, the summer Olympic games will bring together 10,500 athletes from 206 National Olympic Committees (NOCs) that represent nations from all over the world. The games will be the biggest event ever organized in France. Between the Super Bowl, Olympics, European Championship, and other major sporting events, ad spending is projected to reach $61 billion this year alone. Not only do these events bolst...
Sojern Named Finalist in the Hotel Digital Marketing Category in the 2024 HotelTechAwards
Sojern | January 11, 2024
SAN FRANCISCO – 11 January, 2024 – Sojern, the leading digital marketing platform built for travel, has been named a finalist in the Best Hotel Digital Marketing Agency category globally by Hotel Tech Report in the 2024 HotelTechAwards. Each year 2.5 million hotel industry professionals use HotelTechReport.com to make informed technology purchasing decisions. The HotelTechAwards indicate the best hotel software products across every category based on customer feedback and key proprietary data signals such as integration compatibility, organizational health, market share, partner network strength, and customer support quality. "Being...
Sojern Reveals First of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern | November 20, 2023
SAN FRANCISCO – 20 November, 2023 – Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing” report for destination marketing organizations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT), and supported by Brand USA, Destination Canada and the European Travel Commission, sheds light on the latest industry trends and challenges. Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for...
Having a Nash Bash: How Your Hotel Can Capitalize on Events To Increase Direct Bookings
Stephen Fitzgerald | August 8, 2023
By: Stephen Fitzgerald, Vice President, Hotels, at Sojern From bachelorette parties to concerts, Nashville is an increasingly-popular destination for events–and these events are selling out hotel rooms well in advance. Recently, the Music City hosted concerts from artists like Taylor Swift to George Strait, both of which drove a sharp spike in hotel bookings. In fact, room rates at mid-range hotels during the Taylor Swift concert weekend ran upwards of $1150 per night. And it’s not just concerts driving bookings: Nashville is becoming a bachelor and bachelorette party mecca, and many of these parties take place during weekends without ...