sojern
Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report
Sojern | March 2, 2023
We’re excited to announce that Sojern has ranked amongst the top Digital Marketing Agencies globally in the 2023 HotelTechAwards. The HotelTechAwards are produced by Hotel Tech Report, the leading authority on hotel software and digital transformation in the hotel industry. The HotelTechAwards rank the world’s best hotel software companies and products based on authentic, timely reviews from real users. With over 2,412 software companies on Hotel Tech Report, Sojern is honored to be recognized in the competitive Digital Marketing Agencies category for 2023. “This recognition from Hotel Tech Report validates the work we’re doing ...
Sojern Expands Leadership Team With Strategic New Hires
Sojern | February 2, 2023
SAN FRANCISCO – February 2, 2023 – Sojern, the leading digital marketing platform built for travel, today announced the expansion of its leadership team with strategic new hires. The new hires come at a time when many technology companies face market challenges. With the recovery of the travel industry underway, Sojern’s business supports travel brands that match the market demand—focusing on specific verticals such as hotels and destinations while investing in technology and people. New hires include: Preeya Patel, Vice President, People and Stephen Fitzgerald, Vice President, Hotels North America. “At Sojern we continue to in...
81 Percent of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy Is Implemented
Sojern | November 30, 2022
SAN FRANCISCO, Nov. 30, 2022-- Sojern, the leading digital marketing platform built for travel, today released the findings of a 2022 survey to discover "How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships." The study, conducted by Benchmark Research Partners with global hotel executives, sought to understand how hotel marketers are thinking about and using first-party data to inform go-to-market efforts. When surveyed about measures of success for their businesses, 81 percent of hoteliers said they have seen a lift in revenue as a result of implementing a first-party data strategy. Hotel exe...
Sojern and GauVendi Partner to Support Accommodation Operators Drive Direct Bookings and Revenue
Sojern | November 8, 2022
Partnership enables a new way of inventory management, attribute-based selling, to drive direct and instant sales while better meeting guest wants and needs LONDON - 20 October 2022 – Sojern, the leading digital marketing platform built for travel, and GauVendi, a sales and revenue system for hospitality, today announced a new collaboration to help accommodation operators stand out from the competition. “In our fifteenth year supporting travel our commitment to generating more direct relationships while driving online bookings is stronger than ever,” said Josh Beckwith, Managing Director, Global Strategic Accounts, Sojern. “Our...
Sojern Celebrates 15 Years Supporting Travel, Expands Platform Capabilities to Better Serve Travel Marketers
Sojern | September 21, 2022
SAN FRANCISCO – SEPTEMBER 21, 2022 – Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travelers with advertisements on printed airline boarding passes, and evolved to encompass the rise of big data, digital marketing and programmatic advertising across new channels, mobile devices and social media—all the while prioritizing agility and an exclusive focus on travel. Sojern has learned—and persevered—through every challenge, industry shift and innovation. For example, the late 2000...
Make It Meta: What Is Metasearch and Why It’s Important for Travel Marketers
Dave Goulden | February 3, 2022
By Dave Goulden, VP of Product at Sojern Hotels are always looking for new ways to attract travelers and drive direct bookings. From display ads to social media, video to native, marketers already have a great mix of options at their fingertips. However, a healthy multichannel marketing approach doesn’t stop there. In today’s marketing landscape, hotels must also leverage metasearch, as it has the power to drive big results. Metasearch has the potential to be one of the most powerful marketing channels available for travel brands. Metasearch helps travelers with one the most important factors when considering travel: price. Travele...
New Sojern Report Shows Travel Marketers’ 2021 Plans for Digital Advertising
Sojern | August 24, 2021
SAN FRANCISCO – August 24, 2021 – Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021. ” Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle East and Africa who own the marketing budget for a hotel, attraction or tourism brand. These 300 travel marketers shared key challenges faced as a result of the COVID-19 pandemic, which has led them to test new solutions, innovate with new messaging, and generally do more with less. “The last 18-months hav...
Navigating the Future of Data and Travel Marketing
Kurt Weinsheimer | August 5, 2021
By Kurt Weinsheimer, Chief Solutions Officer Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. But that’s not as simple as it sounds. To ensure our customers are ready for this change, we are building automated ways to activate the right data, finding success within walled gardens, maintaining an open web and making complex challenges manageable. It’s a difficult task, but we’re excited about the potential and want to share our thoughts on what the future looks like. Sojern’s Perspective on the Cookieless World ...
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