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social proof

Do This to Gain Instant Trust With Hotel Website Visitors

Tambourine | November 9, 2018

Build trust with hotel website visitors by showcasing SOCIAL PROOF. Social proof is critical to easing the worries of potential guests. In fact, a study in the Washington Post showed social proof had more influence over customers than a discount. This is why a guest review site like TripAdvisor is so popular and impactful on purchase behavior. As travelers and meeting planners are faced with more and more hotel options, it's vital to win their trust first, to win their heart and their wallets. Here are the four core methods of leveraging social proof online: 1. Awards, Accolades and Media Labels Prominently display any accolades...

What Is Social Proof, and How Can You Use It on Your Hotel Website?

Ben Hanley | February 16, 2018

By Ben Hanley Shop on the web for a short time and you'll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from customer reviews and testimonials to star ratings and Facebook Likes. All of which let shoppers know that the service or product they're interested in comes recommended by others. In turn, this brings confidence and reassurance to the buying process, increasing the odds that a customer ends up making a purchase. The power of social proof in travel Today, virtually all travelers (95%!) read reviews before they book their accommodation. Major review sites ...

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