social media marketing
AI vs. Google Search: Is Your Website Traffic Taking a Hit?
Lodging Interactive | March 4, 2024
Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search. The hospitality industry thrives on providing exceptional experiences, and a vital element of that experience starts online. Potential guests often begin their journey with a simple search: "Best family hotels near [destination]?" or "Luxury beachfront resorts in [location]?" Traditionally, this has led them straight to hotel websites, where they can explore offerings, book rooms, and get a feel for your unique property. However, the search landscape is evolving rapidly. The rise of AI assistants like Gemini, ChatGPT...
Commingle360 Converts Social Media Posts into Hotel Revenue
Lodging Interactive | February 21, 2024
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Lodging Interactive Announces 2023 Hotel Christmas Tree Competition Winner
Lodging Interactive | February 15, 2024
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Are Social Media Influencers Bad Travel Agents? [NEW Study]
Max Woolf | January 22, 2024
By Max Woolf Consider this: The “travel” hashtag on TikTok has amassed over 26.3M posts and 217.8B views. With those numbers, it’s no stretch to say that social media influencers have become the new crop of travel agents. But— While many provide valuable insights on destinations, attractions, and foods, this summer has seen a wave of backlash. Take, for instance, a woman who said that some people “deserve jail time” for glossing over the Amalfi Coast’s logistical hassles. So, we decided to reach out to 1,000+ Americans to gauge their perceptions of influencers in the context of travel advice. Scroll dow...
Lodging Interactive’s CoMMingle360 Transforms Hotel Social Media Into Powerful Wedding Sales Opportunities
Lodging Interactive | January 17, 2024
CoMMingle360 enables hotels to be everywhere their prospects are and to engage and sell to them through an omnichannel approach. Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, announced today the next phase of its CoMMingle360 omnichannel marketing service for the hospitality industry. Commingle360 enables hotels to generate group event revenue opportunities and direct bookings through their social media channels 24/7. “CoMMingle360 enables hotels to be everywhere their prospects are and to engage with them thro...
Conquering New Horizons: How to Effectively Introduce Your Hotel and Travel Technology Platform to the Americas
Alan Young | November 30, 2023
By Alan Young In today's dynamic and complex environment, the task of extending your travel or hospitality services into new markets is fraught with distinct challenges. The hotel and travel industry, characterized by its close-knit community and exclusive dynamics, often poses significant barriers to new entrants. When you introduce your platform into these markets, it's not just about offering a new solution; it's about understanding and integrating into an established ecosystem. This industry's intricate network of relationships, legacy practices, and entrenched preferences can make it difficult for newcomers to gain a foothold. Succ...
Deck the Halls and Spread the Cheer: Hoteliers, Your Christmas Tree Could Win $1,500 for Charity
Lodging Interactive | November 27, 2023
The holiday season is a time for giving, and this year, the Lodging Interactive and CoMMingle team is making it even more rewarding for hoteliers. They're hosting their 2nd Annual Hotel Christmas Tree Contest, where your hotel can win $1,500 for local charities! The holiday season is a time for giving, and this year, the Lodging Interactive and CoMMingle team is making it even more rewarding for hoteliers. They're hosting their 2nd Annual Hotel Christmas Tree Contest, where your hotel can win $1,500 for local charities! Show Us Your Festive Flair Follow the steps below and unveil your hotel's Christmas tree – the more creative, the bette...
How Travelers Find Destinations for Their Trips
Expedia Group Media Solutions | September 28, 2023
In today’s digital-first era, there’s a myriad of influential resources that inspire travelers to seek out certain destinations. From viral content on social media and posts from friends and family to destination sites and travel blogs, where people decide to travel can be a click away. Given that travelers are inundated with these outside influences and factors, how do people decide where to go? Insights from Expedia Group and Luth Research’s study, The Path to Purchase: Uncovering How Travelers Plan and Book, explores the complex online path behind the travel customer journey and provides actionable insights to help destination m...
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