social media marketing
Is TikTok the Best Kept Secret for Hospitality and Travel Marketing?
Alan E. Young | October 20, 2022
By Alan Young TikTok has become a worldwide phenomenon spanning across age groups and a marketing tool for both B2C and B2B brands If you think TikTok is a corner of social media reserved solely for digitally-savvy teens with a penchant for dancing or lip-syncing in front of the camera – think again. While the platform initially made waves due to its virality amongst a younger demographic (here’s to you, Generation Z), TikTok has since evolved to not only become a worldwide phenomenon spanning across age groups but a critical marketing tool for both B2C and B2B brands. In fact, it’s one of the fastest-growing social media ap...
Lodging Interactive Launches Complete Digital Presence and Marketing Solution for Hospitality
Lodging Interactive | September 21, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, announced the launch of its LodgingPLUS program, the complete digital presence and marketing solution for hotels, restaurants, and spas. LodgingPLUS includes: Website Design, Development, and Hosting Secure SSL and Daily Website Backups Organic Search Engine Optimization (SEO) Pay Per Click (PPC) Marketing Guest Review Response Services and Reputation Management Social Media Marketing and Direct Message Engagement On-Site Social Media Photography ...
Lodging Interactive Launches Property Landing Pages to Streamline Job Applications and Drive Sales Opportunities
Lodging Interactive | July 28, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, today announced the launch of its HotelPage landing page service for hotels and resorts. HotelPage empowers branded and independent properties to create dedicated landing pages for promotions and operational needs. “Hotel customers are deploying HotelPages to showcase their open jobs and career opportunities to candidates,” said DJ Vallauri, Lodging Interactive’s Founder and CEO. “Franchised properties can really benefit from the service as it provides a unique...
CoMMingle Provides Total Customer Engagement Services to Hotels, Restaurants, and Spas
Lodging Interactive | July 11, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, today announced the launch of its updated CoMMingle services. CoMMingle provides enhanced guest review reputation management and social media marketing services to hotels, restaurants, and spas. "Over the past six months we’ve invested heavily in ‘rebooting’ CoMMingle to ensure we continue to address the ever-changing technology landscape and the needs of our hospitality customers,” said DJ Vallauri, Lodging Interactive’s Founder and CEO. “Since 2006 we have wr...
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Outstanding Travel Marketing
GCommerce | March 10, 2022
Adrian Award winners will be celebrated at an in-person event on Wednesday, March 30, 2022 Park City, UT, (March 10, 2022) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce Solutions with a Bronze Adrian Award for travel marketing excellence for its winning entry in the 65th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2021, HSMAI designed the Adrian Awards to reflect the current travel landscape, with Focus Categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation, and Corporate Social Responsibility, in addition ...
Travel Brands Need to Use Social Media to Directly Engage With Younger Cohorts
GlobalData | March 3, 2022
With social media proving to be the most cost-effective and impactful way of directly getting engaged with younger consumers, travel companies have begun to invest time and resource into this space for faster outreach and connection, finds GlobalData, a leading data and analytics company. GlobalData’s Job Analytics Database reveals that there was a 175.8% increase in social media-related jobs in the travel and tourism industry from 2020 to 2021. This showcases that an increasing amount of travel companies have acknowledged the importance of social media for brand engagement and customer service. According to GlobalData, *30% of Gen Z ...
Lodging Interactive Selects ReviewPro to Power Its CoMMingle:Engage Reputation Management Services
Lodging Interactive | March 1, 2022
PARSIPPANY, March 1, 2022 - Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry, today announced it had implemented ReviewPro’s online customer review platform to power its CoMMingle:Engage reputation management services. “Over the past six months, we have evaluated numerous guest review SaaS platforms and have found ReviewPro to be the most advanced and best suited to meet the unique needs of our CoMMingle:Engage reputation management services business,” said DJ Vallauri, Founder and CEO of Lodging Interactive. “The ReviewPro pl...
What Makes an Effective Digital Marketing Strategy and How to Craft One
Dr Valentina Clergue | February 9, 2022
By Dr Valentina Clergue Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and their consumers. This shift is spurred by multiple developments, such as the growing internet penetration, the increasing sophistication of devices, as well as the greater connection speed that network technology offers. The increasing relevance of digital marketing is underlined by the significant increase in spending on digital advertising, which is estimated to grow from $335bio to $645bio in the period between 2019 and 2024. Digital marketing refers to a set of different digital tool...
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