social media marketing

Hospitality Social Media Marketing News

Lodging Interactive | July 16, 2019

In two short weeks, Facebook, Instagram, and Twitter have all either announced updates or made updates to their platforms that will impact social media accounts for businesses in the hospitality industry. Keep reading to see all the changes and what they mean for hotels and resorts. Facebook Ads Organic “Top Fans” Targeting Option According to Social Media Today, Facebook is rolling out a new feature that allows Pages to target their “top fans” with organic posts, showing the content only to them. This could be used to thank them, share exclusive content, or even try to increase the likelihood that big Page supporters see spec...

Are Social Influencers A Hotel Marketing Sham?

Larry Mogelonsky | July 10, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Miss Jane Doe has a hundred thousand followers on Instagram. She approaches your public relations or marketing manager looking for a full comp – a suite for three nights with her hubby/photographer in addition to all meals, some serious spa vouchers and transportation from the nearest airport. Boasting about her following, do you acquiesce and authorize this straightforward yet expensive, request? Sure, someone may argue that the room caused no displacement because it may have been midweek while the meal was merely food cost and so on. But there is a lot of staff time involved ...

Lodging Interactive Announces Website and Social Media Marketing Promotion

Lodging Interactive | July 1, 2019

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its summer 2019 website and social media marketing promotion. For a limited time through August 31st, hotels entering into a new website design and digital strategy agreement will also receive comprehensive social media marketing and engagement services at no charge for one year. "Most properties and management companies have started to plan for their 2020 budgets. Our website and social media marketing promotion offers tremendous value for those properties looking to upgrade their website...

TikTok 101: Understanding the Rapidly Growing Social Network

Michael Del Gigante | May 7, 2019

By Michael Del Gigante As in life, the only constant with social media is change. Just as marketers were starting to feel comfortable with the current landscape, along has come a fresh, rapidly rising network: TikTok. As eMarketer recently put it: "Not since Snapchat has any app shown as much potential as TikTok to disrupt the existing social media world order." In an in-depth profile of the app—titled "How TikTok Is Rewriting the World"—The New York Times was just as effusive, stating: "TikTok will change the way your social media works—even if you're avoiding it." What's the big deal? What exactly is TikTok? How popu...

Instagram Strategy for Hotels: How to Maximize Your Social Media Marketing

Patrick Landman | May 6, 2019

By Patrick Landman Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their spaces. So, if you want to make your hotel more 'instagrammable,' as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips. For more than half of millennials, the most important current demographic group, Instagram is their first point-of-reference when picking holiday destinations. With this in mind, it is clear that having beautiful pictures of your hotel online will help ensure that the number of customers coming through ...

Hotel Marketing Tips From Pipeline LIVE: Social Media Spring Cleaning

Pipeline Social Media | May 6, 2019

By: Maiya Wall Pipeline LIVE is a Facebook live series covering topics such as social media trends, digital marketing best practices, content creation & planning, social media advertising, blogging, and SEO. These 15-minute videos are full of resources that will help your hotel learn the ropes of digital marketing. In the latest episode of Pipeline LIVE, Senior Community Manager Maiya Wall discusses how businesses can spring clean their social media channels. She also covers the importance of evaluating marketing strategy and how businesses can easily find content inspiration weekly. Watch the episode and continue reading to learn h...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition

HEBS | February 21, 2019

By Margaret Mastrogiacomo, EVP Strategy This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design. From SEO to design, discover the top five things you need to know now in hotel digital marketing. SEO: Google+ is officially shutting down and all web integrations should be removed. Google+ will officially shut down on April 2, 2019 and Google+ social sharing buttons will stop working. Google sent notifications to publishers that have Google+ buttons or any web integrations with G...

8 Questions to Ask Yourself Before Publishing to Social Media

Pipeline Social Media | February 18, 2019

By Maiya Wall / Pipeline Social Media Before hitting publish, post, or share, what can you do to ensure that your post actually has value and potential for good engagement? In this article, we provide a checklist that will help you create posts for your fans and potential hotel guests that are clear, relevant, and easy for fans to interact with. 8 Questions to Ask Yourself Before Publishing to Social Media: Does my post align with my brand? Do I have permission to use the content in my post? Is my post tailored to the specific platform? Is my post on topic? Does my post have value? Does my post have any errors? Did I check Insig...