social media marketing
How Travelers Find Destinations for Their Trips
Expedia Group Media Solutions | September 28, 2023
In today’s digital-first era, there’s a myriad of influential resources that inspire travelers to seek out certain destinations. From viral content on social media and posts from friends and family to destination sites and travel blogs, where people decide to travel can be a click away. Given that travelers are inundated with these outside influences and factors, how do people decide where to go? Insights from Expedia Group and Luth Research’s study, The Path to Purchase: Uncovering How Travelers Plan and Book, explores the complex online path behind the travel customer journey and provides actionable insights to help destination m...
Top 9 Strategies on How to Use TikTok in Your Hotel
Agustina Lagos | September 1, 2023
By Agustina Lagos When people hear about TikTok, the first thing that comes to mind is teenagers dancing to the newest trending choreography. This type of content is loved and hated in equal parts (don't ask me which side I'm on).But the truth is that TikTok is growing at lightning speed and has become the most popular social platform. Even more than Instagram. Do you want to learn how to start implementing TikTok in the marketing strategy of your hotel? Keep reading and I'll tell you how to get the most out of this exciting social network. What is TikTok and why use it in hospitality? First, let's leave behind the idea that social ...
Metasearch Pricing Models Explained
GCommerce | August 30, 2023
In today’s metasearch landscape there’s a wide variety of pricing options available, and no shortage of opinions on which is “best”. Here at GCom, we’re all about catering marketing strategies to each property’s needs. And we believe that certain metasearch pricing models work best for certain hotels. From small, 15-room BnB’s, to 300-room luxury city center’s, learn which model works best for your unique situation. As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models. At Metadesk, we talk to hoteliers every ...
The Power of Influencers: A Guide for Hotels on Successful Collaborations
Yana Petrova | August 16, 2023
By Yana Petrova In today’s digital age, social media influencers have become powerful voices that can greatly impact consumer behavior. For businesses in the hotel industry, partnering with influencers can be an effective strategy to enhance brand exposure, engage with potential customers, and create compelling content. However, before diving into any collaborations, it is essential to ensure that your social media channels are in top shape to maximize the success of your influencer partnerships. In this article, we will explore the key considerations and steps for working with influencers. Align with Brand Standards Maintaining c...
Embracing Threads: A Potential Game-Changer for Hotel Marketers
Lodging Interactive | August 15, 2023
Hotels can leverage the uncluttered spaces of Threads, at least for the time being. Threads, the latest social networking app launched by Meta Platforms on July 5, 2023, is already causing a stir among marketers. Owned by the same company that operates Facebook, Instagram, and WhatsApp, Threads offers a fresh approach to social interaction. Integrated closely with Instagram, this iOS and Android exclusive app has been described by Meta as "Instagram's text-based conversation app". Threads empowers users to share text, images, and videos while engaging with others through likes, reposts, and replies. Though it bears similarities to Twitt...
What Your Hotel Needs to Know About FTC’s Stand Against Fake AI Generated Reviews
Lodging Interactive | August 3, 2023
The FTC acknowledges the emergence of generative AI and its potential impact on creating fake hotel guest reviews. The Federal Trade Commission (FTC) is taking a stand against deceptive practices in online reviews and social media metrics. With a proposed formal ban, the FTC intends to crack down on fake reviews, testimonials, and the use of phony followers and views to artificially inflate social media metrics. This means we’ll see a lot more hotels and travel businesses get authentic reviews and followers in the future! This latest move by the FTC builds upon previous actions targeting fake reviews. In 2019, the agency fined a third-p...
CoMMingle Launches Review Management and Social Media Services for Restaurants
Lodging Interactive | July 19, 2023
CoMMingle:Engage not only monitors customer restaurant review websites 24/7 but also has its team of professional analysts write direct responses to each review on behalf of the restaurant. Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the expansion of its flagship product, CoMMingle:Engage, to cater specifically to the restaurant industry. CoMMingle:Engage, the preferred solution for hotel customer review response and social media marketing, now off...
Instagram: The Rising Phoenix of Social Media Marketing?
Lodging Interactive | July 11, 2023
In a recent article, we discussed numerous inaccurate predictions of Facebook's downfall by many self-proclaimed "experts." In a similar vein, we now consider how Instagram offers savvy hotel marketers a true business advantage. The phrase "Instagram is dead" echoes through digital corridors, causing concern among hotel marketers. If I were to collect a penny for every time this is stated, the scent of the Caribbean's salty sea breeze would gently blow through the shutters of my private island. Yet, I understand this sentiment, as Instagram’s ever-changing landscape seems to be creating insurmountable roadblocks to follower growth and en...
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