/Tag: shtm


PolyU Study Finds the State Isn’t That Great

May 30, 2019

30 May 2019 -- Types of ownership can be crucial determining factors in hotel firm performance. Indeed, domestic and international institutional shareholders have different effects on the performance of hotel firms in China, according to Dr Henry Tsai of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers. In a recent study, the researchers found that firms with high levels of state ownership performed poorly in terms of future growth potential, but the effects of domestic and international shareholders were rather more complex. China's hotel industry has grown tremendously in...

Raise a Glass to Wine Tourist Diversity

April 29, 2019

Not all Chinese wine tourists are the same. Although wine tourism is becoming more popular in China according to a study published recently by a group of researchers including SHTM professors Hanqin Qiu Zhang and Brian King, there is wide variation in tourists' level of involvement in wine-based activities. Drawing on the findings of a survey measuring levels of involvement in and perceptions of wine tourism, the researchers provide useful information for marketers aiming to develop targeted trips and marketing strategies. Interest in wine tourism has increased worldwide as tourists seek "authentic and individualistic experiences" while on...

The Wigwam Resort Promotes Archie Von Wigwam to General Manager

The Wigwam | April 1, 2019

April 1, 2019 (Litchfield, Arizona) – The Wigwam, a historic Southwestern oasis resort in Phoenix's West Valley, announces the promotion of longest standing pet-ployee Archie Von Wigwam to General Manager. After two years of ensuring canine guests feel at home at the iconic property, which is celebrating its 90th anniversary this year, Von Wigwam will expand his services to guests of all species. In his new role, overseeing all operations of the resort, as well as day-to-day management to ensure remarkable guest experiences. "I am thrilled to pass on the title of General Manager to Archie, who has proved himself to be energetic an...

IHG Promotes Willemijn Geels to Vice President of Development, Europe

IHG | March 4, 2019

IHG® (InterContinental Hotels Group), one of the world's leading hotel companies, has today announced the promotion of Willemijn Geels to Vice President of Development, Europe. In her new position, Willemijn will be responsible for driving the expansion of the group's brands across the European Business Unit, encompassing luxury, upscale and mainstream opportunities through managed and franchised deal structures. In addition to identifying new opportunities, Willemijn's team will continue to work closely with owners and investors in a support and advisory capacity to drive long-term revenue. Willemijn, who is fluent in five European...

PolyU Study Finds Photos Tell More Than a Thousand Words

October 26, 2018

A new data mining technique developed by Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers is able to capture extensive information on travellers' behaviour and travel patterns from huge photo datasets. In a recently published paper, the researchers apply the method to almost a million photos uploaded by Australian travellers to the photo-sharing site Flickr to discover their sequential travel destinations and itineraries, thus producing a wealth of information that could "support destination marketing organizations (DMOs) in promoting appropriate destin...

In Control With Mobile Booking Apps?

September 24, 2018

Whether or not consumers believe they have control over events in their lives determines their likelihood of reusing hotel booking apps, find Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors in a recently published study. This belief is known as "locus of control" (LoC), the researchers explain, and consumers with an internal LoC are more likely to use hotel booking apps because they feel more positive about their ability to use technology and overcome any difficulties they may encounter. In contrast, consumers with an external LoC are likely to only use travel...

PolyU School of Hotel and Tourism Management to Collaborate with China Outbound Tourism Research Institute in Education and Research

September 4, 2018

The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) and China Outbound Tourism Research Institute Ltd. (COTRI) have signed a Memorandum of Understanding (MOU) today (4 September 2018) to promote collaboration in tourism education and research. COTRI is a research institute headquartered in Hamburg, Germany, which provides support for strategic and sustainable developments of varied segments of the Chinese outbound market. Established in 2004, it offers organisations and institutions with customised services in research and consulting, quantitative and qualitative data and analysis, training ...

PolyU Study Evaluates Airbnb – Friend or Threat?

August 21, 2018

Home rental sites such as Airbnb do not yet represent a threat to Singapore's budget hotel operators, although the market is under considerable pressure from new entrants, according to a study by Professor Brian King and Edward Koh, student of the Doctor of Hotel and Tourism Management (D.HTM) programme, of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU). Their findings, however, suggest that the threat posed by the rapidly growing home rental market could intensify unless the government introduces regulations to "level the playing field" in the near future. Technology has generated "hug...

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