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Batten Down the Hatches: SHR Sets a New Course for the Future of Hotel Tech With Force10™

SHR | May 14, 2019

Already known for its popular Windsurfer® CRS and Booking Engine, SHR, Sceptre Hospitality Resources, is investing heavily on behalf of today's and tomorrow's hoteliers to bring them the most meaningful hotel tech yet. Originating from client conversations, SHR is turning wish lists into reality via Force10—an Artificial Intelligence (AI) engine that will utilize data from proprietary applications (CRS, RMS, and CRM to begin with) to generate optimized recommendations that increase the effectiveness of the apps, and ultimately create more revenue. How are they doing it? Rod Jimenez, CEO and Co-Founder of SHR, explains the visi...

SHR Announces Powerful Megasys and SmartHOTEL Integrations

SHR | January 24, 2019

THE HAGUE, NL, TULSA, OK, AND HOUSTON, TX, January 24, 2019—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has unveiled two new best-in-class integrations; the Portfolio HMS by Megasys Hospitality Solutions, and SmartHOTEL's PMS connectivity hub. Primarily serving the U.S. market, Portfolio HMS is feature-rich, with options such as Reservation Sync from CRS to PMS, Inventory, Rate Code Create, Rate Value Sync, Restrictions, and Group Blocks. Based out of Tulsa, Oklahoma, the company serves a wide range of hoteliers, from independent hotels to conferen...

SHR Announces New CRS Product Features, Plus PMS and OTA Integrations

SHR | September 24, 2018

HOUSTON, TX, September 24, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies, has unveiled several new features within their Windsurfer® CRS Enterprise and Essentials products, in addition to two new key product integrations. Windsurfer Enterprise clients will now be able to Assign Policies by Channel, allowing them, for example, to set one cancellation policy for the Windsurfer® Booking Engine and a different policy for GDS. They will also enjoy a newly-expanded Registered Guest Reports feature. This means that reports can now be pulled at hotel level or chain level, helping En...

The Rainmaker Group Now Integrates With Central Reservation System, Windsurfer® CRS, to Provide a More Streamlined Interface for Customers

Rainmaker | September 20, 2018

ALPHARETTA, GA. — September , 2018 —The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software announces a full integration between Rainmaker's premier revenue management system, guestrev®, and SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS. This integration allows guestrev® to send pricing recommendations directly to Windsurfer CRS, giving properties the ability to access strategic information as they make pricing decisions. Hotel properties that utilize both guestrev® and ...

SHR Integrates With Rainmaker Guestrev® to Provide Advanced Revenue Optimization Tool

SHR | September 20, 2018

ALPHARETTA, GA and HOUSTON, TX, September 20, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has become fully integrated with the The Rainmaker Group's guestrev® product to help drive revenue and manage forecasting for SHR clients. Hotel properties that utilize both guestrev and Windsurfer will now be able to see Daily Rates, overbooking (at the property level or room type level), and Open/Close to Stay-Through within the CRS, instead of waiting for their PMS to relay the same data. And by sending pricing recommendations directly to Windsurfe...

SHR Selected by GreenTree Inn Hotels as New Distribution Partner

SHR | September 13, 2018

SCOTTSDALE, AZ and HOUSTON, TX, September 13, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has been chosen by GreenTree Hospitality Group, a leading hotel owner, operator, and franchisor of the GreenTree Inn and GreenTree Inn & Suites branded hotels, as its strategic distribution technology provider. GreenTree Hospitality, the U.S. arm of GreenTree Inn, made the move in an effort to find a technology solution that could grow with their business, that was customer service-centric, and yet could offer their franchisees a cost-effective soluti...

SHR to Offer Unique Business Analytics Software

SHR | May 31, 2018

HOUSTON, TX, May 31, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, will now offer SHR clients one more tool in formulating and executing their best pricing strategies; SHR Rzr, an advanced business analytics reporting platform. SHR Rzr, powered by Hotelsoft, will provide seamless access to Windsurfer reservation data, allowing intuitive, in-depth pace and market segmentation reporting. This will enable revenue managers to reduce the amount of time spent on spreadsheets, focusing instead on revenue strategy. "SHR is committed to bringing hotelier...

SHR Announces VHP PMS Integration for APAC Region

SHR | May 21, 2018

HOUSTON, TX, May 21, 2018—SHR, Sceptre Hospitality Resources, a leading provider and pioneer of advanced hotel distribution technologies, has announced the integration of a new global Property Management System (PMS) for its Windsurfer® CRS. This integration, Visual Hotel Program or VHP, marks SHR's continuing commitment to provide additional and more robust integrations for its rapidly growing Asia-Pacific (APAC) market partners. The VHP PMS, created by PT. Supranusa Sindata, primarily serves the Indonesian market as a fully-integrated, modular business intelligence solution for the region's hotel industry. "At SHR, we are co...

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