search engine marketing

/Tag: search engine marketing

search engine marketing

GCommerce Announces Lindley Cotton as President

GCommerce | July 15, 2019

PARK CITY, Utah (July 15, 2019) - GCommerce has announced the ascension of Lindley Cotton to President of the organization.  Over her storied career at GCommerce, Mrs. Cotton has been a powerful and insightful voice in hospitality digital marketing.  She has crafted award winning campaigns and helped GCommerce clients achieve premium results.  Mrs. Cotton started at GCommerce in the Search Engine Marketing department before moving into the Strategic Marketing department followed by the Account Services Department.  She quickly rose to become the Director of Account Services.  Due to her natural leadership ability and vision, she was prom...

3 Steps for Successful 2019 On-Page SEO for Hotel Websites

GCommerce | April 25, 2019

By Lisa McCreary, Director of Search Engine Marketing, GCommerce Over the years the mission statement for successful on-page SEO for hotel websites remains the same: Make sure to follow best practices to position your website for the greatest chance of visibility in the SERP. Provide a superior user experience that is reflected through highly relevant content, well structured navigation with easy path to book. Search engine optimization continues to evolve. Every year the nuances of the game changes slightly with new technical developments, new announcements or hints from Google and changing competition. Only brands and websites that c...

Back to Basics: Search Engine Marketing

HEBS Digital | March 11, 2019

Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website. It is used to improve the visibility of your website in search engine results pages (SERPs). SEM is a key advertising initiative, so we're diving into the basics of everything you need to know. What is it? Search engine marketing (SEM) is the process of increasing your website's visibility on search engine results pages. SEM refers specifically to the paid promotion of your website via pay per click (PPC) listings. Appearing above organic content, the goal of S...

Does Search Engine Marketing Actually Work for Hotels?

Larry Mogelonsky | February 7, 2018

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Search engine marketing (SEM) can be highly profitable, but only when properly executed and when hoteliers are actively engaged with the people who manage their Google Adwords campaigns to carry out what's needed for true success. As a general manager, this starts by asking three questions to your director of marketing: Can you tell me, unequivocally, that the money that we are spending in SEM is generating better returns than the rate of commission paid to the OTAs? What percentage of our SEM budget goes to buying our own brand name – that is, the 'bottom-of-the-funnel' &n...

Drive Direct Revenue with Paid Search Audience Targeting

GCommerce | October 10, 2017

By Emily Speicher | GCommerce Solutions | Account Manager Audience targeting and its introduction to Search Engine Marketing: As advertisers, we have the option to add specific audience targeting to paid search marketing campaigns. Google's audience targeting was originally only available on display networks and YouTube campaigns, but in May 2017, Google expanded audience targeting to its paid search ad network. For advertisers in the hospitality industry, the in-market audience targeting options include demographics, such as age and gender. Audience targeting for hospitality PPC: Age plays a vital part in marketing for the hotel and ho...

10 Search Engine Marketing Trends Hotels Need To Know In 2017

Lisa McCreary | June 29, 2017

by Lisa McCreary | GCommerce Solutions | Search Marketing Manager The top search engine marketers in the world met over 3 days in Seattle to discuss and present current and future trends within the industry, covering everything from how to obtain position 0 in the SERP to the exciting future of Voice Search and everything in between. Here's a breakdown of what all hoteliers need to know about the present and future of search engine marketing for hotels. 1. ROBOTS ARE TAKING OVER! EMBRACE TECHNOLOGY AND START USING CHATBOTS. It's been proven for many years that live chat on your website boosts conversion rate but many hotels run into ope...

How to Jumpstart Your Hotel’s Direct Bookings through Search Engine Marketing

HeBS Digital | December 28, 2016

By Mariana Safer and Carmine Fischetti The Hotel Yearbook has just released its 2017 Special Edition on Digital Marketing, featuring expert insight from hospitality industry leaders, and HeBS Digital is proud to be featured in this year's publication. In "Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings", Max Starkov, President & CEO, and Margaret Mastrogiacomo, Senior Director Creative Strategy of HeBS Digital, outline the steps hoteliers can take to close the 360-degree customer engagement, retention & acquisition cycle and boost direct bookings. Starkov and Mastrogiacomo discuss how Smart Data Mar...

BookingSuite Customers Only Have 10 Days Left Until They Lose Their Search Engine Marketing Solutions Provider

December 22, 2016

On January 1, thousands of BookingSuite customers will be left out in the cold as they will lose their current SEM provider. BookingSuite announced in October that they will no longer provide search engine marketing(SEM/PPC) or campaign management, (see BookingSuite Letter posted on hotel-online) Vizergy, a leading provider of digital marketing services, announces a new Search Engine Marketing (SEM) program developed specifically for BookingSuite customers - as many are left without online marketing support. "Search Engine Marketing is a tough business that takes smart people, using smart tools, doing smart things to make a website perf...

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