school of hotel and tourism management

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school of hotel and tourism management

When Beauty Signifies Quality

POLYU’S SCHOOL OF HOTEL AND TOURISM MANAGEMENT | July 30, 2019

July 30, 2019 -- When making hotel bookings online, potential guests’ expectations of service quality are influenced by the aesthetics of the hotel’s website, according to Dr. Ksenia Kirillova and Ms. Janelle Chan of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. In a recent experimental study the researchers manipulated the level of attractiveness portrayed by a hotel website’s photos to examine how aesthetics influenced perceptions of quality and intention to book. Their results provide important insights into how hotel managers can use visually attractive images to stimulate positive percep...

SHTM Joins Hands with China Outbound Tourism Research Institute to Offer New Online Training Programme for the Chinese Outbound Tourism Market

School of Hotel and Tourism Management | May 14, 2019

14 May 2019 -- The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) and the China Outbound Tourism Research Institute (COTRI) are joining hands to offer a new online training programme – the China Tourism Training (CTT). Aiming to become the Global Standard training in Chinese outbound tourism market, the CTT will offer five different tracks for tourism service providers. According to COTRI's forecast, 180 million trips will originate from Mainland China in 2019. With such large number, the market is obviously more and more fragmented, and different tourism service providers would need ...

PolyU Study Finds Photos Tell More Than a Thousand Words

October 26, 2018

A new data mining technique developed by Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers is able to capture extensive information on travellers' behaviour and travel patterns from huge photo datasets. In a recently published paper, the researchers apply the method to almost a million photos uploaded by Australian travellers to the photo-sharing site Flickr to discover their sequential travel destinations and itineraries, thus producing a wealth of information that could "support destination marketing organizations (DMOs) in promoting appropriate destin...

PolyU School of Hotel and Tourism Management to Collaborate with China Outbound Tourism Research Institute in Education and Research

September 4, 2018

The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) and China Outbound Tourism Research Institute Ltd. (COTRI) have signed a Memorandum of Understanding (MOU) today (4 September 2018) to promote collaboration in tourism education and research. COTRI is a research institute headquartered in Hamburg, Germany, which provides support for strategic and sustainable developments of varied segments of the Chinese outbound market. Established in 2004, it offers organisations and institutions with customised services in research and consulting, quantitative and qualitative data and analysis, training ...

PolyU Study Evaluates Airbnb – Friend or Threat?

August 21, 2018

Home rental sites such as Airbnb do not yet represent a threat to Singapore's budget hotel operators, although the market is under considerable pressure from new entrants, according to a study by Professor Brian King and Edward Koh, student of the Doctor of Hotel and Tourism Management (D.HTM) programme, of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU). Their findings, however, suggest that the threat posed by the rapidly growing home rental market could intensify unless the government introduces regulations to "level the playing field" in the near future. Technology has generated "hug...

PolyU Study Finds Food Tells Stories on Social Media

July 19, 2018

Understanding what motivates travellers to share their food-related experiences through social media is important because that information influences others' behaviour and acts as a form of destination marketing, according to Dr Ksenia Kirillova of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and her co-researchers. Having conducted interviews with South Korean social media users, the researchers identified various patterns of food-sharing behaviour, revealing that the motives for sharing were related to both psychological and functional benefits, and to self-focused and altruistic benefits. ...

PolyU Study Reveals What Second-Generation Migrant Tourists Are Seeing

June 19, 2018

Tourists who visit their ancestral homelands carry with them personal connections that "influence how they gaze upon its people, culture and landscapes", according to Dr Wei-Jue Huang, Professor Brian King and Dr Wantanee Suntikul of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Through interviews with second-generation Chinese-Americans who recently visited China, the researchers found that instead of searching for the "exotic", as tourists normally do when visiting a foreign country, migrant tourists tend to seek out similarities that help them to feel connected with their families and heri...

PolyU Hosted Inaugural World Summit for Deans of Independent Schools of Hospitality and Tourism

PolyU’s School of Hotel and Tourism Management | May 30, 2018

Initiated and hosted by the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU), the first ever World Summit for Deans of Independent Schools of Hospitality andTourism was held at Hotel ICON on 27-29 May 2018. The Summit provided a unique platform for deans of 40 institutions from more than 20 countries and regions to discuss and define the future course of strategies for hospitality and tourism schools, and to share solutions to common issues in an effort to promote further growth of hospitality and tourism studies within comprehensive universities. On 28 May, the Summit was opened with welcomi...

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