sales & marketing
Introducing Cloudbeds Amplify: The Intelligent Digital Marketing Solution Driving More Direct Bookings for Independent Hoteliers
Cloudbeds | May 25, 2022
Leading hotel technology platform Cloudbeds acquires AdsHotel and Odysys to level the playing field in the high-cost competition for direct bookings with new digital marketing service (SAN DIEGO) — Cloudbeds, the hospitality industry’s fastest-growing technology provider, unveiled today the expansion of its hospitality platform with its newest solution, Cloudbeds Amplify. Set for release in early Fall, the comprehensive done-for-you digital marketing service leverages advanced technologies to optimize customers’ online presence, drive more direct bookings and increase revenue. Cloudbeds Amplify services include website creation and...
Zoox Smart Data Announces New Verizon Integration as Part of Most Recent Feature Updates
Zoox Smart Data | May 24, 2022
Other new features include enhanced marketing campaign functionality and expanded options for surveys to further amplify the effectiveness of the data collection and strategic marketing platform from Zoox. ALPHARETTA, GA – MAY 24, 2022 – Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, today announced it has added three new feature enhancements to its platform including a new Verizon integration. Additional features include enhanced marketing campaign functionality and expanded options for surveys. Through these improvements...
Marriott International Introduces Travel Media Network, Powered by Yahoo
Marriott International, Inc. | May 16, 2022
Marriott debuts the hospitality industry’s first global omnichannel media network, enabling advertisers to deliver curated experiences to millions of travelers Marriott International, Inc., today announced the launch of the Marriott Media Network, an omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey. To power its network of owned channels, Marriott is exclusively collaborating with Yahoo, an industry-leading unified stack advertising platform. The Marriott Media Network initially will offer brand advertisers exposure to trav...
Agilysys Names Veteran Technology Marketer Terrie O’Hanlon as Chief Marketing Officer
Agilysys | May 12, 2022
O’Hanlon was selected by the technology leader for her extensive experience building growth marketing strategies and creating transformative brand value for global technology companies. ALPHARETTA, GA — MAY 12, 2022 — Agilysys, Inc. (NASDAQ: AGYS), a leading global provider of next-generation SaaS and on-premise hospitality software solutions and services, today announced that it has hired Terrie O’Hanlon as its chief marketing officer (CMO). In this newly created role, O’Hanlon will focus on amplifying the technology leader’s global market presence and driving revenue growth through global marketing initiatives. O’Hanlon...
HotelSiteXPRESS Helps Hotels Thrive With Affordable Website Solutions
Lodging Interactive | May 11, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry, today announced the next generation of its HotelSiteXPRESS bespoke website and digital marketing solutions tailored to meet the needs of independent and branded properties. HotelSiteXPRESS offers an affordable mix of hotel website design and hosting along with digital marketing services on a low-cost, monthly subscription basis with no long-term contracts. “Since 2001, we’ve helped hundreds of full-service luxury properties capture increasing levels of online market share throu...
Invasivorism as the Next Food Trend for Hotels
Larry and Adam Mogelonsky | May 4, 2022
By Larry and Adam Mogelonsky The English language sure loves its neologisms. (Don’t look this one up in your dictionary. It’s not there…yet.) The one in the title adds an ‘ism’ onto ‘invasivore’ where this latter word is ascribed to species that have been accidentally or purposefully introduced into a foreign environment where there are no natural predators to keep their numbers in check, thus diminishing biodiversity. Foremost examples are the African cane toads that have ravaged the Australian continent and the zebra mussels that have similarly become endemic to the Great Lakes. Specific to you, it’s important for hote...
When It Comes to Inspiring Loyalty and Direct Bookings, FOMO Marketing Is Out, and Instant Gratification Is In
Ellis Connolly | April 20, 2022
In today’s fast-paced and competitive landscape, guests have high expectations of convenience and a low tolerance for delays, gimmicks, or friction By Ellis Connelly What is the best way to incentivize behavior? This line of questioning keeps marketers and business owners up at night. Why? Because brands can’t protect their bottom line without generating revenue, and they can’t generate revenue without nudging their customer toward a desired purchase. Hospitality professionals, especially, are familiar with this challenge, as travelers are constantly inundated with options and competing product offerings at every stage of their...
Experiential Hotel Packages Set to Bloom in the Post-Pandemic
Larry and Adam Mogelonsky | April 20, 2022
By Larry and Adam Mogelonsky The travel recovery that hotels are gearing up for over the next year will not see the same guest behavior as in 2019. The world has changed and hotels have to adapt to the new demands. One key direction where travel is headed is towards time maximization – filling a vacation or work trip with meaningful moments because you never know when the prospects of moving freely about the globe will grind to a halt once again. This concept of time maximization means that guests will be seeking hotel brands that aid with this goal by designing trips and itineraries that make those experiences a reality. Travelers ar...
1
Technology
2
Operations
3
Market Reports
4
Industry Happenings
5
All Things Independent
Today's News
Travel Recovery Starts in the Lobby Bar
Is It Okay to Call a Customer or Employee Honey?
Pixiu Real Estate and Woodbine Development Acquire The Driskill Hotel From Hyatt
The Carver Companies Launches Industry First, CARVER the App
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.