sales & marketing
PROVision Partners Welcomes Ted Horner as Senior Advisor
PROVision Partners | April 8, 2021
New Smyrna Beach, Florida, April 09, 2021 — PROVision Partners (“PROVision”), a leading global strategic growth, marketing, technology, and commercial services advisory firm to the travel and hospitality industry, announces the appointment of Ted Horner as a Senior Advisor. Horner is owner and managing director of the Sydney-based information and technology services firm, E Horner & Associates Pty Ltd. Horner is recognized both in Australia and internationally as one of the premier consultants in the industry for the past 30 years. He was inducted in 2004 to the Hospitality Technology and Financial Professionals (“HFTP”) Inte...
Lodging Interactive Helps 2 & 3 Star Properties Thrive Online With Affordable Website Solutions
Lodging Interactive | March 3, 2021
Award-winning digital marketing and social media engagement agency, Lodging Interactive, announced the continued expansion of its HotelSiteXPRESS custom website and digital marketing programs tailored to meet the unique needs of 2 and 3-star properties. HotelSiteXPRESS offers an affordable mix of digital marketing services on a low-cost, monthly subscription basis with no long-term contracts and a website ownership program. “Since 2001 we’ve helped hundreds of full-service luxury properties capture increasing levels of online market share through our various technology and service offerings. And now, for properties with limited bu...
Tiered Marketing Approach to Hotel Recovery
Stephanie Smith | February 18, 2021
By Stephanie Smith Hotel markets across the US are behaving differently. They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns. While you cannot predict the future, you still need a plan. A tiered plan will give you what you should be doing now, then when there are positive signals demand is returning, have that plan ready. Here is a 3-step approach to creating a plan that works for your specific situation. 1 – Analyze the Data While your own hotel reports will show you what segments are traveling to our hotel and your direct competitive set, that may not be forward looki...
Digital Marketing and the Voice Channel: A Symbiotic Symphony
Travel Outlook | February 17, 2021
John Smallwood CEO Travel Outlook Scott Meldrum Founder, Principal Strategist Digitality How to Optimize Digital Marketing Performance via Voice In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, there are many opportunities to optimize digital marketing performance within the voice channel. In fact, these two communication channels co-exist in ways that are very symbiotic. In this article, we’ll ex...
A Novel Loyalty Solution Empowering Hotels to Grow Revenue Profitably
Laasie | February 4, 2021
Laasie introduces a proprietary AI powered loyalty platform designed to increase brand affinity and net revenue. New York, NY. February 4, 2021 - Laasie, the leading loyalty platform trusted by thousands of brands, launched a loyalty solution for the hospitality industry: Laasie Retain. The new solution looks at the entire customer journey, provides personalized and contextually relevant rewards, and foregoes tiers. Loyalty programs have the promise of being an extremely effective retention & marketing tool, but many fall short of their intended goals. Laasie uses data intelligently to power consumer engagement, reinventing...
Enchantment Group Selects GCommerce as New Digital Media Partner
GCommerce | February 4, 2021
Park City, Utah – February 4, 2021 – Enchantment Resort, The Tides Inn and Mii amo have partnered with GCommerce for digital marketing services. The three properties add to the growing list of luxury resorts with which GCommerce has been engaged to enhance digital marketing strategies and generate direct bookings. “We believe GCommerce will be a valuable partner in helping us to achieve our communications goals, stated Danielle Granillo, Executive Director of Marketing & Communications Enchantment Group. We look forward to working with them to convey to a broader audience the stories, experiences and special qualities that make...
Top Management Company Turns to Knowland to Accelerate Group Sales
Knowland | January 25, 2021
Knowland works outside the box to deliver a multifaceted prospecting program ARLINGTON, Va. — Jan. 25, 2021 — Group business is key to hotels returning to profitability. Today Knowland, the leader in hospitality group data analytics, announced the completion of a project with long-term partner, award-winning hospitality management company, Davidson Hotels & Resorts, that helped develop and implement a multifaceted prospecting program to re-invigorate sales teams and accelerate sales into recovery. Using the Knowland platform, properties uncovered approximately $100k in new business for 2021 within two weeks. Advantages of the Kn...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: January Edition
Margaret Mastrogiacomo | January 20, 2021
By Margaret Mastrogiacomo As hotel marketers embark on 2021, it’s important to stay ahead of the curve with the latest digital trends. This month, Yelp launches a new rating feature for COVID-19 compliance measures, YouTube launches audio ads, and web design takes inspiration from nature. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance. Yelp now lets users leave feedback on local businesses’ health and safety compliance around COVID-19...
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