robert a. rauch

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robert a. rauch

3 New Technical Strategies to Personalize Your Targeting

Robert A. Rauch, CHA | October 30, 2018

This month's blog post features a guest article written by Meredith Rauch. This article was originally posted on ScreenPilot's website. Earlier this month, we shared four key elements in personalizing ads to increase engagement and bookings. In order to do things like write compelling headlines, choose relevant images, develop enticing offers, and create user-friendly landing pages, you must first be familiar with the data in order to create advertisements that speak to your audience's current interests and needs. For those that are a bit more technical, there are additional elements you can integrate into your campaigns for better perf...

Hotel Industry – Q4 2018 and Beyond

Robert A. Rauch | October 3, 2018

By Robert A. Rauch Many of us who attended The Lodging Conference this past month heard Bernard Baumohl, Chief Economist for the Conference Board, provide his economic forecast. He covered topics in his usual fast, effective and entertaining style. Some interesting takeaways were that business spending is not up much, oil is going to see oversupply and is up markedly due to politics (not the market), and GDP will be up 3 percent this year, 2.2 percent next year and 1.4 percent in 2020, according to the Consensus Forecast. Baumohl's concerns include President Trump, cyber warfare, geopolitical threats and a real need for corporate agilit...

To Q3 and Beyond: Hotel Industry Forecast for San Diego, Arizona, Colorado, and Other U.S. Markets

Robert A. Rauch, CHA | September 6, 2018

By Robert A. Rauch U.S. Economy Companies are reporting solid revenues as well as profits. Q2 Gross Domestic Product (GDP) was at 4.2 percent, the best quarter in five years. Business and consumer confidence and spending are strong and future growth for 2019 looks good. Interest rates and inflation have increased modestly, in sync with movements in the economy. Having said that, my favorite index is the Institute for Supply Management's Purchasing Management Index. That index fell to 58.1 in July, 2018 from 60.2 in June, below market expectations of 59.5. The reading pointed to the weakest expansion in the manufacturing sector in three ...

The Difference Maker: 2019

Robert A. Rauch, CHA | August 3, 2018

By Robert A. Rauch Every year is different in many ways. Technology is changing very rapidly and yet there are some basics that we often forget that can make the difference right now and this coming year. I was compelled to write this after reading The Power of Moments by the Heath Brothers. These tips are specific hospitality industry tidbits based on this fine book and 40+ years of experience in the industry. Yes, I started when I was 4. Elevating Experiences "Moments of elevation" are experiences that rise above the routine, according to the aforementioned book. These moments make us feel joyful and motivated. To create these moments...

Mid-Year 2018: Brands, OTAs, Marriott, Blockchain, Robotics and Sustainability

Robert A. Rauch | July 10, 2018

By Robert A. Rauch Online travel agencies (OTAs) outspend brands by a wide margin and continue to steal market share from brands. As Marriott is becoming more of a global brand with 30 brands and a home-sharing company in their portfolio, we see a new war developing. Airbnb, a behemoth home-sharing company, is regularly getting beat up by cities who are adding regulations quickly. They will become an OTA by 2020 and begin to compete with Expedia and Booking rather than Marriott, Hilton, and the hotel community. After all, they only charge three percent for their services and could get 10 as an OTA! At the Lodging Industry Investment Cou...

Hospitality 2020 – The Next Big Things

Robert A. Rauch, CHA | June 7, 2018

By Robert A. Rauch Hospitality's turnaround in both profits and technology over the past eight years has been rather phenomenal. Revenues and profits have grown steadily and there has also been a significant improvement in the use of technology. Previously, the hospitality industry lagged behind most industries when it came to technology. Today, that is rapidly changing. Rather than try to focus on everything that is going on with our industry like the blowing up of mobile, personalization of services, brands, soft brands, online travel agencies (OTAs), Airbnb, GDPR, 5G, cyber-crime and crisis management, I am focused on two big things....

The Changing Landscape of Hotel Management

Robert Rauch | May 18, 2018

As new technologies and demographics continue to change how the hotel industry operates, GMs and executives need to have a firm grasp on each catalyst. By Robert Rauch Shifting demographics and new technologies are primary catalysts for the evolving hospitality business; however, the impact on management is enormous. Led by revenue management but now including distribution channel management, social media marketing, Web 2.0, cybersecurity, human resources and more, this industry has been thoroughly transformed. The key is to have GMs and corporate executives who understand this. Here are a few things to consider. Revenue management may...

Health and Success in the Summer of 2018

Robert A. Rauch | May 2, 2018

By Robert A. Rauch, CHA I seldom write about success or health, typically favoring hotel operations, leadership, finance, marketing or forecasts. But today, I offer a summer check up on our success, health, wellness and overall fitness plan, one that I have just commenced. Because it is May, we have a full summer ahead of us. After reading Tom Brady's new book, The TB-12 Method, my colleague, Larry Broughton's book, Flashpoints for achievers and a book by Bob Burg and John David Mann, called Go-Giver, I decided this was the perfect time to set up a summer program for health and success. Brady's book is about pliability, flexibility, fi...

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