polyu shtm
Navigating the Digital Seas: A Dive Into Corporate Digital Responsibility in Hospitality
Khoi Yan Phon | April 1, 2024
By Khoi Yan Phon In the dynamic scene of hospitality, where traditional business practices meet disruptive innovations, a seismic wave is on the horizon. This is not just referring to the usual corporate social responsibility (CSR) jargon; it is diving into the digital deep end with corporate digital responsibility (CDR). This article will explore the nuances of CDR, and how it reshapes the way hospitality giants navigate the tech-infused landscape. The Crossroads of CSR and CDR Unlock the mystery of CDR: think of it as the cool cousin of CSR, orchestrating a symphony of digital prowess and ethical commitment. As the hospitality industry...
Prime Time for Service Robots
PolyU’s School of Hotel and Tourism Management | January 31, 2024
The COVID-19 pandemic catapulted the hospitality industry into a more digitised future. Coupled with the vast social changes and prominent safety concerns, this wave of technological innovation could transform the hospitality workforce, according to Professor Seongseop (Sam) Kim of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors. Service robots could solve many of the safety concerns felt to this day, but how are they perceived by customers? To probe these issues in more depth, the researchers investigated how feelings of safety and the intention to visit an establishment are shaped by ...
PolyU School of Hotel and Tourism Management Partners With World Travel and Tourism Council To Define the Future of Global Retail Tourism
PolyU’s School of Hotel and Tourism Management | September 27, 2023
The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University has joined hands with the World Travel and Tourism Council (WTTC) to support the sustainable development of global tourism. Undertaken collaboratively by teams from the SHTM’s Hospitality and Tourism Research Centre and the Council, the WTTC–SHTM Global Retail Tourism project offers critical data-driven insights into the key trends, challenges and opportunities shaping retail tourism in the post-pandemic era. Although travellers collectively spend billions of dollars every year on shopping, to date there has been a lack of an accurate estimate ...
Visiting Loved Ones May Drive Tourism Recovery
PolyU School of Hotel and Tourism Management | August 29, 2023
Whilst many tourists travel to experience new places, cultures and activities, others are visiting friends and relatives (VFR). VFR travel showed remarkable resilience during the COVID-19 pandemic, with many expats and immigrants returning to their countries of origin to weather the storm with loved ones. However, little is known about how pandemic-associated travel constraints were experienced by VFR tourists. Dr Pearl Lin of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University, working with co-researchers from Macao, have constructed an impressive new framework to pinpoint the travel constraints experien...
A New Flavour for Hotels
PolyU School of Hotel and Tourism Management | July 20, 2023
A priority of hotels worldwide is, quite naturally, attracting and catering to the needs of guests. Seldom do hotels invest heavily in strategies to cater to non-guests. However, according to Dr Sung Gyun Mun, Dr Linda Woo of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author, hotels’ food and beverage (F&B) departments can bring in big money by attracting customers from local communities – not just tourists. With important implications for businesses in the post-COVID-19 era of tourism recovery, the authors suggest that hotels may be able to use their F&B offerings to reach n...
Dr. Ho Kwon Ping Inducted Into School of Hotel and Tourism Management Gallery of Honour
SHTM | May 23, 2023
The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) is privileged to announce that Dr HO Kwon Ping, Founder and Executive Chairman, Banyan Tree Holdings Ltd, was inducted into the SHTM Gallery of Honour on 22 May 2023, the same day he was bestowed the prestigious SHTM Lifetime Achievement Award at a gala dinner held in his honour. At the ceremony, Prof. Wing-tak WONG, Deputy President and Provost of PolyU, said, “Dr Ho is a visionary entrepreneur and innovator in the hospitality industry, a respected industry leader, and a passionate advocate for sustainable tourism. He is a stellar role...
Nostalgia-Motivated Tourism Through Virtual Trips
PolyU School of Hotel and Tourism Management | May 17, 2023
Virtual trips are destination “teasers” and a valuable way to attract new tourists. But what about returning tourists? Timely new research by Dr Hyejo Hailey Shin of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author offers an in-depth look at which elements of virtual trips are the most essential, and how these can be used to encourage returning tourists’ behavioural intentions via immersion and nostalgia. Intriguingly, stirring the emotions and nostalgia of returning tourists can boost their intention to revisit a destination, visit a similar destination and speak positively about...
To Refund or Not to Refund?
PolyU’s School of Hotel and Tourism Management | April 26, 2023
2020 saw unprecedented swathes of holiday cancellations. The year COVID-19 hit was a tough one for hospitality and tourism firms, who were forced to make swift decisions about changes to their refund policies. However, no one could clearly envisage how those crisis-induced changes would impact customer loyalty and trust. In the first study of its kind, Dr Daniel Leung and Ms Christine Seah of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University looked at customer reactions to generous or self-serving refund policy changes, and whether these are shaped further by the magnitude of changes and the format in w...