Raise a Glass to Wine Tourist Diversity
April 29th, 2019
IHG Promotes Willemijn Geels to Vice President of Development, Europe
IHG | March 4th, 2019
polyu shtm
Raise a Glass to Wine Tourist Diversity
April 29, 2019
Not all Chinese wine tourists are the same. Although wine tourism is becoming more popular in China according to a study published recently by a group of researchers including SHTM professors Hanqin Qiu Zhang and Brian King, there is wide variation in tourists' level of involvement in wine-based activities. Drawing on the findings of a survey measuring levels of involvement in and perceptions of wine tourism, the researchers provide useful information for marketers aiming to develop targeted trips and marketing strategies. Interest in wine tourism has increased worldwide as tourists seek "authentic and individualistic experiences" while on...
IHG Promotes Willemijn Geels to Vice President of Development, Europe
IHG | March 4, 2019
IHG® (InterContinental Hotels Group), one of the world's leading hotel companies, has today announced the promotion of Willemijn Geels to Vice President of Development, Europe. In her new position, Willemijn will be responsible for driving the expansion of the group's brands across the European Business Unit, encompassing luxury, upscale and mainstream opportunities through managed and franchised deal structures. In addition to identifying new opportunities, Willemijn's team will continue to work closely with owners and investors in a support and advisory capacity to drive long-term revenue. Willemijn, who is fluent in five European...
Artificial Intelligence: Hospitality, and That Human Touch
Stuart Pallister | February 13, 2019
By Stuart Pallister Artificial intelligence is undoubtedly going to have an impact on the hotel industry as the bots – robots and chatbots – play a greater role. Julia Aymonier, CIO of EHL, says yes, some jobs will change, particularly those related to repetitive tasks. "The biggest challenge," she told Hospitality Insights in an interview, "will be to train people for jobs that are created by artificial intelligence." Robot-concierge? "There will be jobs, and if we don't train people, we won't have the staff we need to do these new jobs." We're unlikely to see robot concierges in four- and five-star hotels, as you can't hav...
The Pierre Hotel Welcomes Mary Beth O’Connor as New Director of Sales and Marketing
The Pierre, A Taj Hotel | February 12, 2019
The Pierre New York, A Taj Hotel is pleased to announce that Mary Beth O'Connor has joined the iconic five-star hotel as Director of Sales and Marketing. An industry veteran with over 25 years of experience, Ms. O'Connor will oversee all sales and marketing activities for the property. "We are delighted to have Mary Beth lead our sales and marketing team," said François-Olivier Luiggi, General Manager "Her expertise and creativity in positioning and driving growth for some of the most renowned global hospitality organizations will help us continue telling the rich, evolving story of The Pierre in an impactful way. The s...
MCR Sells the Hampton Inn & Suites St. Augustine-Vilano Beach
MCR | January 3, 2019
NEW YORK / JANUARY 3, 2019 MCR, the sixth-largest hotel owner-operator in the United States, has sold the 94-room Hampton Inn & Suites St. Augustine-Vilano Beach, located at 95 Vilano Road, St. Augustine, Florida. The firm purchased the hotel in 2012. MCR generated a 35% IRR and a 3.7X equity multiple on the investment. The transaction closed on December 12, 2018. "The substantial returns generated by this sale are a credit to MCR's best in class operations team," says Tyler Morse, CEO and Managing Partner of MCR and MORSE Development. "We pride ourselves on our excellent guest relations, our strong sense of teamwork and the overal...
Pride Management Set to Open 81-Room Fairfield Inn & Suites by Marriott in Fort Worth, Texas
Fairfield Inn & Suites | January 3, 2019
Fort Worth, TX – January 4, 2019 – The 81-room Fairfield Inn & Suites by Marriott in Fort Worth, Texas is scheduled to open on Tuesday, January 8, 2019 with a new décor that provides guests with a feeling of warmth and calm while traveling. Located at 4880 Citylake Boulevard East, the Fairfield Inn & Suites Fort Worth Southwest at Cityview will operate as a Marriott franchise, owned by Jignesh Patel and Denish Patel, and managed by Pride Management Inc. of Beaumont, Texas. Whether traveling for business or leisure, the Fairfield Inn & Suites Fort Worth Southwest at Cityview offers guests convenient access ...
PolyU Launches SHTM+ICON Consultancy to Drive Innovation and Knowledge Transfer in Global Hospitality Sector
November 5, 2018
(5 November 2018) The Hong Kong Polytechnic University (PolyU) announced the launch of the SHTM+ICON Consultancy to offer professional hospitality-related consultancy services to the industry worldwide. The brand-new Consultancy demonstrates a successful combination of the research prowess of the School of Hotel and Tourism Management (SHTM) of PolyU with the practical experience and endeavor of Hotel ICON. The Consultancy is the SHTM's another novel endeavor to achieve its mission in engineering knowledge transfer to the hospitality industry and other education institutes. Knowledge transfer includes management know-how, creative solut...
PolyU Study Finds How Hotel Loyalty Programmes Can Boost Brand Relationship Quality
February 28, 2018
Well-designed hotel loyalty programmes can increase members' satisfaction and improve the quality of their relationships with the associated brands, according to Dr Ada Lo of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and her co-authors. In a recently published article the researchers highlight the loyalty programme features that are most effective for building brand relationship quality (BRQ), and how BRQ contributes to outcomes such as members' word of mouth recommendations and purchase intention. The researchers explain that many hotel chains offer loyalty programmes as a means to "rewar...
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