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polyu shtm

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When Nothing Is Normal: Managing Hotel Revenue During COVID-19

PolyU’s School of Hotel and Tourism Management | August 25, 2022

For hotels worldwide, the last year has been marked by countless empty beds and cancelled bookings. The plummet in demand for hotel stays caused by COVID-19 has sent standard revenue management practices into a tailspin. Faced with this unprecedented scenario, hotels can no longer rely on past patterns to forecast demand. They must find entirely new ways to manage revenue. In the first study of its kind, Professor Basak Denizci Guillet and Ms Angela Mai Chi Chu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University comprehensively evaluate the relative importance of various core processes that feed into r...

Self-Service Technologies: The Next Frontier in Hotel Service

PolyU’s School of Hotel and Tourism Management | March 29, 2022

Self-service technologies (SSTs) have simplified many aspects of everyday life. However, their relatively recent introduction means that the pros and cons of SST adoption in the hotel industry are still being explored. The potential advantages of SSTs notwithstanding, hotels in China seem to have some reservations, say Professor Kam Hung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and her co-researcher. Without a clear understanding of how preferences for SSTs over human staff are formed, hoteliers are perhaps right to be wary. Moving beyond previous work, this ambitious study integrates indivi...

SHTM and PATA Jointly Released Report on Asia Pacific Visitor Forecasts 2022-2024

PolyU’s School of Hotel and Tourism Management | February 22, 2022

The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University joined forces with the Pacific Asia Travel Association (PATA) to publish the tenth in their series of Asia Pacific Visitor Forecasts reports, providing the region’s travel and tourism sector, hard hit by the COVID-19 pandemic, with much-needed projections of tourist numbers in the coming years. The “Asia Pacific Visitor Forecasts 2022-2024” were the work of the SHTM’s Hospitality and Tourism Resource Centre headed by Professor Haiyan Song, SHTM Associate Dean, Chair Professor and Mr and Mrs Chan Chak Fu Professor in International Tourism. Along ...

PolyU’s SHTM Partners With World Travel and Tourism Council to Facilitate Sustainable Growth of Travel and Tourism

PolyU’s School of Hotel and Tourism Management | August 27, 2021

The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University and the World Travel and Tourism Council (WTTC) have recently signed a Memorandum of Understanding (MOU) to collaborate and work together for the sustainable growth of global travel and tourism. The World Travel and Tourism Council is a body representing the travel and tourism private sector globally. Its members consist of Chairs, Presidents and Chief Executives of the world’s leading, private sector travel and tourism businesses, who bring specialist knowledge to guide government policy and decision-making. The WTTC has been the voice of the industr...

The Role of Technology in Cleaning and Sanitizing in the Era of the New Normal

Nutthaphat Poolworaluk | January 14, 2021

By Nutthaphat Poolworaluk The need to be reassured that your night’s stay is cleaner than ever has never been this critical before in the hospitality industry. With the ongoing Covid-19 pandemic, heightened measures for cleaning and sanitization need to be imposed, as the safety of both the guests and staff remains paramount in this so-called ‘new normal.’ Hoteliers must ensure that cleaning nowadays is not just for the appearance of the property, but also for the health and safety of the guests and the wider community alike. However, during this difficult time when human contact should be minimized, and cleaning and ...

Growth or Authenticity? A Difficult Choice for Rural Tourism

PolyU’s School of Hotel and Tourism Management | December 17, 2019

Owners of small business accommodation in rural China face a difficult choice over whether to expand or retain their authenticity, according to the findings of a study by Dr Honggen Xiao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers. In a recently published study, the researchers aim to settle a long-standing debate over whether business expansion is beneficial or harmful to rural tourism businesses, and conclude that entrepreneurs must make a “trade-off” between “enhancing guest experience and achieving economic goals” because growth brings both advantages and disa...

PolyU School of Hotel and Tourism Management Celebrates 40 Years

PolyU’s School of Hotel and Tourism Management | September 23, 2019

Legendary hotelier P. R. S. Oberoi honoured with SHTM Lifetime Achievement Award (23 September 2019) The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) celebrated its “Splendid 40 Years” by hosting a gala dinner at Hotel ICON, the SHTM’s world-class teaching and research hotel, on 20 September 2019. Close to 400 guests from around the world attended the occasion in celebration of the School’s 40th anniversary. Addressing at the gala dinner, Professor Philip C. H. CHAN, Deputy President and Provost of PolyU said, “The year 2019 is a special year for the SHTM as the School celebrate...

What Price Loyalty?

July 1, 2019

Loyalty programmes have long been a feature of the hotel sector, but little evidence has traditionally supported whether they represent an operationally and financially beneficial form of investment. Yet a recent study by Dr Dan Wang of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and her co-researchers provides strong evidence that hotels are justified in making such investments, and provides suggestions for how hotels can further capitalise on the benefits. The researchers begin by highlighting the longevity of loyalty programmes – they were introduced almost forty years ago with American Ai...

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