polyu
The Healing Power of Trust
PolyU's School of Hotel and Tourism Management | April 27, 2022
In today’s globalized world, more and more hotel firms are expanding their business overseas. Yet success in the international arena may not translate into success at home, warn Dr. Alice H. Y. Hon and Mr. Emmanuel Gamor of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. With skilled managers from overseas paid 10 times more than local employees, frontline and service-oriented hotel workers are feeling increasingly disillusioned. With service standards falling, how can multinational hotel corporations build harmony between their local and overseas employees? The answer lies in trust, say the resear...
A Little Incentive Goes a Long Way
PolyU’s School of Hotel and Tourism Management | May 26, 2021
With the right email marketing campaign, a hotel can thrive in an industry characterised by cutthroat competition, according to Dr Daniel Leung and Ms Megan Tsou of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Drawing on the experiences of real-life Chinese consumers, the authors provide pioneering empirical evidence of how hotel firms can optimise their email advertising to attract and retain customers. By appropriately framing their price promotions and personalising their emails to suit travellers’ unique cultural backgrounds, hotels can regain a foothold in their weakened industry. This will...
PolyU Tripartite Hospitality Programme Won McCool Breakthrough Award
PolyU’s School of Hotel and Tourism Management | July 17, 2020
(17 July 2020) The Master of Science in Global Hospitality Business (MGH) programme was selected as the McCool Breakthrough Award recipient for 2020 by the International Council of Hotel, Restaurant, and Institutional Education (I-CHRIE), the world’s largest organisation of hospitality and tourism educators, for its innovative approach of this graduate degree programme. The tripartite programme is jointly offered by the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University, École hôtelière de Lausanne (EHL) in Switzerland and the Conrad N. Hilton College of Hotel and Restaurant Management at the University...
Growth or Authenticity? A Difficult Choice for Rural Tourism
PolyU’s School of Hotel and Tourism Management | December 17, 2019
Owners of small business accommodation in rural China face a difficult choice over whether to expand or retain their authenticity, according to the findings of a study by Dr Honggen Xiao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers. In a recently published study, the researchers aim to settle a long-standing debate over whether business expansion is beneficial or harmful to rural tourism businesses, and conclude that entrepreneurs must make a “trade-off” between “enhancing guest experience and achieving economic goals” because growth brings both advantages and disa...
Restaurateurs, Insights Await!
PolyU’s School of Hotel and Tourism Management | October 29, 2019
Restaurateurs will finally have the opportunity to gain comprehensive insights into tourists’ dining preferences and behaviour through analysis of online reviews thanks to a ground-breaking study by Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers. Having developed a data-mining framework to analyse more than 40,000 reviews of restaurants in Sydney and Melbourne, Australia, the researchers reveal a range of tourist preferences and suggest that their method could be extended to other areas of tourism. Everyone has to eat, and food is an important part of ...
PolyU School of Hotel and Tourism Management Celebrates 40 Years
PolyU’s School of Hotel and Tourism Management | September 23, 2019
Legendary hotelier P. R. S. Oberoi honoured with SHTM Lifetime Achievement Award (23 September 2019) The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) celebrated its “Splendid 40 Years” by hosting a gala dinner at Hotel ICON, the SHTM’s world-class teaching and research hotel, on 20 September 2019. Close to 400 guests from around the world attended the occasion in celebration of the School’s 40th anniversary. Addressing at the gala dinner, Professor Philip C. H. CHAN, Deputy President and Provost of PolyU said, “The year 2019 is a special year for the SHTM as the School celebrate...
Raise a Glass to Wine Tourist Diversity
April 29, 2019
Not all Chinese wine tourists are the same. Although wine tourism is becoming more popular in China according to a study published recently by a group of researchers including SHTM professors Hanqin Qiu Zhang and Brian King, there is wide variation in tourists' level of involvement in wine-based activities. Drawing on the findings of a survey measuring levels of involvement in and perceptions of wine tourism, the researchers provide useful information for marketers aiming to develop targeted trips and marketing strategies. Interest in wine tourism has increased worldwide as tourists seek "authentic and individualistic experiences" while on...
PolyU Study Advises Hotels to Look Ahead Accurately Basing on Publicly Available Data
February 12, 2019
Given that tourism is a global industry consuming a diversity of goods and services, the prediction of future trends needs to take account of the wider economic context, according to Professor Brian King and Dr Stephen Pratt of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author. In a recently published study, the researchers use publicly available data to improve predictions about hotel occupancy rates in different classes of Hong Kong hotels. Their method can be adopted by individual hotels that have insufficient resources to collect expensive data, or for employing consultants, to...
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