polyu
Growth or Authenticity? A Difficult Choice for Rural Tourism
PolyU’s School of Hotel and Tourism Management | December 17, 2019
Owners of small business accommodation in rural China face a difficult choice over whether to expand or retain their authenticity, according to the findings of a study by Dr Honggen Xiao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers. In a recently published study, the researchers aim to settle a long-standing debate over whether business expansion is beneficial or harmful to rural tourism businesses, and conclude that entrepreneurs must make a “trade-off” between “enhancing guest experience and achieving economic goals” because growth brings both advantages and disa...
Restaurateurs, Insights Await!
PolyU’s School of Hotel and Tourism Management | October 29, 2019
Restaurateurs will finally have the opportunity to gain comprehensive insights into tourists’ dining preferences and behaviour through analysis of online reviews thanks to a ground-breaking study by Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers. Having developed a data-mining framework to analyse more than 40,000 reviews of restaurants in Sydney and Melbourne, Australia, the researchers reveal a range of tourist preferences and suggest that their method could be extended to other areas of tourism. Everyone has to eat, and food is an important part of ...
PolyU School of Hotel and Tourism Management Celebrates 40 Years
PolyU’s School of Hotel and Tourism Management | September 23, 2019
Legendary hotelier P. R. S. Oberoi honoured with SHTM Lifetime Achievement Award (23 September 2019) The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) celebrated its “Splendid 40 Years” by hosting a gala dinner at Hotel ICON, the SHTM’s world-class teaching and research hotel, on 20 September 2019. Close to 400 guests from around the world attended the occasion in celebration of the School’s 40th anniversary. Addressing at the gala dinner, Professor Philip C. H. CHAN, Deputy President and Provost of PolyU said, “The year 2019 is a special year for the SHTM as the School celebrate...
Raise a Glass to Wine Tourist Diversity
April 29, 2019
Not all Chinese wine tourists are the same. Although wine tourism is becoming more popular in China according to a study published recently by a group of researchers including SHTM professors Hanqin Qiu Zhang and Brian King, there is wide variation in tourists' level of involvement in wine-based activities. Drawing on the findings of a survey measuring levels of involvement in and perceptions of wine tourism, the researchers provide useful information for marketers aiming to develop targeted trips and marketing strategies. Interest in wine tourism has increased worldwide as tourists seek "authentic and individualistic experiences" while on...
PolyU Study Advises Hotels to Look Ahead Accurately Basing on Publicly Available Data
February 12, 2019
Given that tourism is a global industry consuming a diversity of goods and services, the prediction of future trends needs to take account of the wider economic context, according to Professor Brian King and Dr Stephen Pratt of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author. In a recently published study, the researchers use publicly available data to improve predictions about hotel occupancy rates in different classes of Hong Kong hotels. Their method can be adopted by individual hotels that have insufficient resources to collect expensive data, or for employing consultants, to...
PolyU Study Reveals Motivation for Family Vacations With Young Children
January 2, 2019
Families with young children have rather different motivations for going on holiday than families with older children, according to the findings of a study by Dr Mimi Li, Dr Dan Wang and Ms Wenqing Xu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher. Having analysed online travel reviews and blogs, the researchers found that parents believe "travelling as a family contributes positively to family bonding and interaction" and that providing young children with new experiences and lasting memories is the most important part of a successful trip. Tourism promoters should thus ...
PolyU Launches SHTM+ICON Consultancy to Drive Innovation and Knowledge Transfer in Global Hospitality Sector
November 5, 2018
(5 November 2018) The Hong Kong Polytechnic University (PolyU) announced the launch of the SHTM+ICON Consultancy to offer professional hospitality-related consultancy services to the industry worldwide. The brand-new Consultancy demonstrates a successful combination of the research prowess of the School of Hotel and Tourism Management (SHTM) of PolyU with the practical experience and endeavor of Hotel ICON. The Consultancy is the SHTM's another novel endeavor to achieve its mission in engineering knowledge transfer to the hospitality industry and other education institutes. Knowledge transfer includes management know-how, creative solut...
PolyU Study Finds Photos Tell More Than a Thousand Words
October 26, 2018
A new data mining technique developed by Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers is able to capture extensive information on travellers' behaviour and travel patterns from huge photo datasets. In a recently published paper, the researchers apply the method to almost a million photos uploaded by Australian travellers to the photo-sharing site Flickr to discover their sequential travel destinations and itineraries, thus producing a wealth of information that could "support destination marketing organizations (DMOs) in promoting appropriate destin...
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