nextguest
NextGuest Merges With Cendyn
Cendyn | February 17, 2021
Boca Raton, FL – February 17, 2021 – Today Cendyn, the leading provider of cloud software and Digital Marketing services for the hospitality industry, and NextGuest, a New York and Munich-based CRM and Digital Marketing leader, combine under the Cendyn brand to become the largest scalable CRM and Digital Marketing provider in the hospitality industry. The merger expands Cendyn’s global reach, as it helps hoteliers drive demand and revenue performance by optimizing every touchpoint of the guest journey through data intelligence and automation. With unparalleled industry experience and expertise, combining both companies enables them t...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: January Edition
Margaret Mastrogiacomo | January 20, 2021
By Margaret Mastrogiacomo As hotel marketers embark on 2021, it’s important to stay ahead of the curve with the latest digital trends. This month, Yelp launches a new rating feature for COVID-19 compliance measures, YouTube launches audio ads, and web design takes inspiration from nature. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance. Yelp now lets users leave feedback on local businesses’ health and safety compliance around COVID-19...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: December Edition
Margaret Mastrogiacomo | December 23, 2020
By Margaret Mastrogiacomo With hotel marketers around the world ready for a reset, 2021 can’t come soon enough. If you haven’t already, now is the time to finalize your 2021 marketing plan and ensure your strategy is ahead of the curve. This month, Google debuted a trio of new tools to help destinations and hotels use search data to identify and analyze travel demand, Instagram expands new Guides feature to all users, and retro fonts make a comeback in web design. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google launches ‘Travel Insights with Goog...
How to Prepare a Successful 2021 Hotel Digital Strategy & Marketing Budget Amidst COVID-19
Margaret Mastrogiacomo | November 10, 2020
By Margaret Mastrogiacomo Budgeting season is a time to analyze your hotel’s marketing and technology initiatives from the last year and set a new plan in action to achieve greater success. Today, many sources project that the COVID-19 pandemic will continue to impact the hospitality industry for years to come, which makes budget planning for 2021 even more complex. In light of this, it’s important to have an idea of where the industry is heading and keep forecasted trends for 2021 top of mind when determining how to allocate your marketing dollars. When putting together your budget, investing in the right marketing initiatives is j...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition
Margaret Mastrogiacomo | October 19, 2020
By Margaret Mastrogiacomo As hotel marketers plan for a strong Q4, it’s important to keep a pulse on the evolving digital landscape, especially when planning for success in 2021. This month, Google officially launches a new custom audiences feature, YouTube launches YouTube Shorts, and new Google insights might give hotel marketers the campaign inspiration they need. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google custom audiences are now officially live to drive persona-based marketing. Last year at Google Marketing Live, Google announced it would ...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition
Margaret Mastrogiacomo | September 16, 2020
By Margaret Mastrogiacomo As the holiday season swiftly approaches, it’s important to keep a pulse on the evolving digital landscape to keep your digital strategy ahead of the curve. This month, Microsoft Ads expands LinkedIn targeting availability, Connected TV advertising continues to grow, and mixing realism with illustration is a design trend that arrives just in time for the holidays. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Microsoft Advertising expands LinkedIn profile targeting to more countries. Microsoft first opened LinkedIn Profile data ...
How Hotels and Resorts Are Stepping up Marketing as Travel Rebounds
NextGuest | August 11, 2020
As travelers become more comfortable with new safety protocols and practices around COVID-19, we’re seeing travel start to rebound around the world. According to STR, hotel occupancy has been slowly recovering, especially in the US and Europe. While the travel industry is not expected to return to pre-pandemic levels until at least 2022, current research shows that consumer sentiment towards traveling will continue to improve throughout the year. Yet due to the quickly evolving nature of the pandemic and the possibility of a second wave, this is subject to change. In the US, a recent spike in COVID-19 cases has resulted in a decline ...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition
Margaret Mastrogiacomo | June 15, 2020
By Margaret Mastrogiacomo As travel restrictions begin to lift, hotels are ramping up marketing spend to capture travel demand. To ensure a strong strategy, it’s important to keep a pulse on the latest digital innovations you can leverage across channels to make a greater impact on performance. This month, Google announced the Google Page Experience update, Facebook expands testing for in-stream ads on Facebook Live, and Discovery Ads are rolling out globally. From SEO to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google announces the Google Page Experience Update se...
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