/Tag: mmgy


Changing Priorities Are Impacting How and Why Americans Travel

MMGY Global | July 10, 2019

MMGY Global’s Portrait of American Travelers® Survey Reveals Significant Shifts in What Is Influencing Travelers Most KANSAS CITY, MO (July 10, 2019) - Today, MMGY Travel Intelligence, MMGY Global's research and insights company, released the findings of its 2019 Portrait of American Travelers® survey – the 29th annual edition of the acclaimed study. The results paint a picture of rapidly changing priorities amongst travelers, driven by growing concerns over safety, the quick adoption of the new sharing economy and a more conscientious approach to travel. The world is changing quickly and, as a result, how and why Americans t...

Traveler Sentiment on the Rise After Decline in the First Half of 2017

MMGY Global | March 15, 2018

Orlando, Fla. (March 15,2018) – After displaying a five point decrease from first quarter 2016 to first quarter 2017, Traveler Sentiment has increased one point from last year. Travel intentions are similar to the percentages we've seen in the first quarter of 2016 and 2017, according to the latest travelhorizons™ survey of 2,300 U.S. adults conducted by marketing services firm MMGY Global. Traveler Sentiment Displaying Improvements The overall Traveler Sentiment Index™ (TSI), which measures U.S. adults' interest in travel, time available for travel, personal finances available for travel, perceived affordability of tr...

43 Percent of U.S. Travelers Feel Their International Travel Plans Will Be Impacted by the Trump Administration

MMGY Global | February 27, 2017

Orlando, Fla. (February 27, 2017) – The Trump administration could have an impact on the international travel plans of U.S. adults, according to the latest travelhorizons™ survey of 2,300 U.S. adults conducted by travel marketing firm MMGY Global. U.S. adults who have traveled internationally during the past year were asked how the new presidential administration will affect their upcoming travel plans. More than four in 10 (43 percent) of these travelers feel that the Trump administration will have at least some impact on where they choose to vacation internationally, while one quarter (26 percent) say it will have no impac...

The End of the Branded Hotel

Kerry Cannon | September 2, 2016

By Kerry Cannon While the newest generation of travelers – the oft written about Millennials – may not yet have the discretionary spending muscle of Gen Xers and Boomers, they are having a decidedly pronounced impact on the evolution of the branded hotel space. Unique experiences, lifestyle, design, and authenticity rule the day now. Does that sound the death knell of the branded hotel? Vaunted brand names like Marriott, Starwood, Hilton, and Hyatt have given way to Andaz, Aloft, Curio, Canopy, and Moxy. Despite sounding oxymoronic, the terms "consistent," "dependable," and "predictable" (read: ...

MMGY Global’S 2016 Portrait of American Travelers® Survey Reports Record-Breaking Increase in Leisure Travel and Redefines Travel Trendsetters

MMGY Global | June 9, 2016

Insights point to unprecedented growth in travel, increased traveler segmentation and travel suppliers acting as the new online travel agents NEW YORK (June 9, 2016) – MMGY Global, the leading integrated travel and hospitality marketing firm in the U.S., has released findings from its annual Portrait of American Travelers® (POAT) survey that highlights a record year for the leisure travel industry. According to the 26th annual POAT, Americans' intent to travel is up 14 percentage points over 2015, with intent to spend on transportation, lodging and entertainment to increase by nine points. These findings show that travel intentions have...

2013 Portrait of American Travelers® Shows Travel Plans Up, But Continued Household Budget Caution

MMGY Global | September 30, 2013

82 Percent of Active Travelers Planning to Take the Same or More Trips in the Year Ahead ORLANDO (September 30, 2013) - Americans intend to take as many or more vacations during the coming year as they did last year, although their list of preferred destinations is smaller and they remain cautious about discretionary expenditures. This is according to the newly released MMGY Global/Harrison Group 2013 Portrait of American Travelers®. The survey revealed a three percent increase in active travelers planning to "take more trips in the year ahead" (now 18 percent of all travelers), while two thirds (64 percent) of travelers are planning ...

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