machine learning
How AI Will Create Adaptable Hotel Websites
Adam Mogelonsky, Larry Mogelonsky | November 22, 2023
By Adam Mogelonsky, Larry Mogelonsky Unveiled just over a year ago, ChatGPT is still foremost on our minds and numerous hoteliers already see the value in how this technology will scale their businesses in the near future. But what underpins ChatGPT is what’s called machine learning (ML) and there are several companies that have been in weeds with it for long before this became a buzz term. Namely, using ML we can now reorder and rewrite website content on the fly to adapt to the customer at any stage of the guest journey. This idea of adaptable hotel websites with automated personalization and integrated booking engines (IBEs) that h...
Why Hospitality Won’t Be Seeing ChatGPT in Applications…Yet
Rob Landon, VP, Engineering, Knowland | March 16, 2023
By Rob Landon, VP of Engineering, Knowland The technology industry has been buzzing since ChatGPT broke onto the scene in late 2022. As so many of us have done, I gave it a try. I bombarded it with all kinds of questions and requests. My inner Star Trek nerd raised an eyebrow. It felt like a significant step toward that science fiction future: a computer with access to the collective knowledge of humanity you can converse with like it is another person. That’s exciting stuff. Once the initial wonderment wore off, I started thinking about it both within the hospitality industry and in general. How far along is it, and what can we do wi...
The Importance of Increasing Digitization in Hospitality
Nicola Graham | March 31, 2022
By Nicola Graham Ever since the first hotel reservation system was established by Westin in 1947, technology has increasingly become a centerpiece of hotel operations. The pace of change continues to accelerate, with strides in artificial intelligence (AI) and machine learning (ML) technologies expanding the capabilities of automated personalization. But that doesn’t mean that hospitality technology has kept up with the times. The majority of hotels have yet to fully unleash their full digitization potential. It’s not for a lack of trying: AI marketing is supported by 75% of hotel chain’s top executives, and yet only 36% of all...
2019 Hotel Trends: The Power of Personalization and Building Personal Connections
Benoit Jolin | January 23, 2019
By Benoit Jolin January 2019 What happened to brand loyalty? Today's consumers have been trained to research products and prices, read reviews and make educated and discerning purchase decisions. To reach and engage customers in 2019, and to appeal to their personal needs, companies need to deeply understand what today's consumers value most. This is especially true in travel – because experiences have taken priority over possessions as a path to happiness and fulfillment. Personalization has become the "new thing" to drive traveler satisfaction, and machine learning (ML) is the powerful and positive disruptor in the hospitality i...
How is the Hotel Industry Using AI to Provide an Awesome User Experience?
Mitul Makadia | January 29, 2018
by Mitul Makadia In the 21st century, industries that remain adamant about integrating new technological revolutions are most likely to regress in their course of development. Businesses across the globe have realized how important it is to include contemporary digital technology to drive constant growth and revenue. The last decade has seen incredible innovations and breakthroughs in the landscape of digital solutions. One of such compelling technologies is called Artificial Intelligence (AI). Often misconceived as a replacement for human power, the concept of AI as a technological aid is much larger, wider and pervasive. It has create...
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