machine learning
2019 Hotel Trends: The Power of Personalization and Building Personal Connections
Benoit Jolin | January 23, 2019
By Benoit Jolin January 2019 What happened to brand loyalty? Today's consumers have been trained to research products and prices, read reviews and make educated and discerning purchase decisions. To reach and engage customers in 2019, and to appeal to their personal needs, companies need to deeply understand what today's consumers value most. This is especially true in travel – because experiences have taken priority over possessions as a path to happiness and fulfillment. Personalization has become the "new thing" to drive traveler satisfaction, and machine learning (ML) is the powerful and positive disruptor in the hospitality i...
How is the Hotel Industry Using AI to Provide an Awesome User Experience?
Mitul Makadia | January 29, 2018
by Mitul Makadia In the 21st century, industries that remain adamant about integrating new technological revolutions are most likely to regress in their course of development. Businesses across the globe have realized how important it is to include contemporary digital technology to drive constant growth and revenue. The last decade has seen incredible innovations and breakthroughs in the landscape of digital solutions. One of such compelling technologies is called Artificial Intelligence (AI). Often misconceived as a replacement for human power, the concept of AI as a technological aid is much larger, wider and pervasive. It has create...
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