machine learning
Attaining Data Maturation From Machine Learning of Hotel Data Sources
ADAM AND LARRY MOGELONSKY | June 19, 2024
By Adam and Larry Mogelonsky Hotels accumulate a lot of data, all of which can be used to uncover hidden patterns for better efficiencies and throughout improvements. Understanding the intricacies of machine learning (ML) and its applications is essential for forward-thinking hoteliers. A key concept to grasp is 'data maturation’, which refers to the necessary period for ML to process and analyze vast amounts of training data. This process allows computers to test variables and identify patterns, ultimately developing algorithms and models that drive business goals. Time is a critical factor in this equation. While machines can process da...
The Top 5 Advantages of AI-First Platforms Over Legacy System Upgrades
Andrew Rubinacci | May 2, 2024
By Andrew Rubinacci, Chief Advisory Officer of FLYR for Hospitality If I had a dollar for every time I heard artificial intelligence or “AI” mentioned over the last year, well, you know the rest of that saying. And much like when you repeat a word so many times, it starts to lose its meaning – the discussions surrounding the blistering proliferation of artificial intelligence technology have begun to lose some of their impact. Working within the realm of hospitality technology, I understand – rather intimately – the transformative effect of digital tools that leverage the power of AI and machine learning (ML). But I am also ...
Fraud Detection in Hotel Transactions: A Machine Learning Framework
Shahinez Guetal | March 5, 2024
By Shahinez Guetal, Area Front Office Manager at Marriott International The hospitality sector is vulnerable to many fraudulent transactions, which can occur in different forms, from bogus bookings to stolen credit card details. These activities have an impact on revenue and erode customer confidence. Machine learning (ML) is useful for detecting this fraud in hotel transactions. The article explores the intricacies involved in fraud detection within the hotel industry and presents a comprehensive ML framework that may be used to address such issues. Fraudulent Activities Digitalization of the hospitality industry has allowed guests...
AI-Augmented Decision Intelligence: The Next Paradigm Shift in Hospitality Revenue Management
Andrew Rubinacci | January 25, 2024
By Andrew Rubinacci Artificial intelligence is everywhere. It’s making inroads into practically every field of human activity. It’s integrated into search engines, word processors, and various apps likely installed on your smartphone in your pocket. And there’s a reason for the tech’s proliferation: it is incredibly adept at analyzing data much faster and at a much larger scale. In the hospitality realm, most people consider revenue management to be something that only humans can do effectively. Now, with the advent of AI, that’s no longer the case. As technology continues to advance, there is a growing trend toward enhancin...
How AI Will Create Adaptable Hotel Websites
Adam Mogelonsky, Larry Mogelonsky | November 22, 2023
By Adam Mogelonsky, Larry Mogelonsky Unveiled just over a year ago, ChatGPT is still foremost on our minds and numerous hoteliers already see the value in how this technology will scale their businesses in the near future. But what underpins ChatGPT is what’s called machine learning (ML) and there are several companies that have been in weeds with it for long before this became a buzz term. Namely, using ML we can now reorder and rewrite website content on the fly to adapt to the customer at any stage of the guest journey. This idea of adaptable hotel websites with automated personalization and integrated booking engines (IBEs) that h...
Why Hospitality Won’t Be Seeing ChatGPT in Applications…Yet
Rob Landon, VP, Engineering, Knowland | March 16, 2023
By Rob Landon, VP of Engineering, Knowland The technology industry has been buzzing since ChatGPT broke onto the scene in late 2022. As so many of us have done, I gave it a try. I bombarded it with all kinds of questions and requests. My inner Star Trek nerd raised an eyebrow. It felt like a significant step toward that science fiction future: a computer with access to the collective knowledge of humanity you can converse with like it is another person. That’s exciting stuff. Once the initial wonderment wore off, I started thinking about it both within the hospitality industry and in general. How far along is it, and what can we do wi...
The Importance of Increasing Digitization in Hospitality
Nicola Graham | March 31, 2022
By Nicola Graham Ever since the first hotel reservation system was established by Westin in 1947, technology has increasingly become a centerpiece of hotel operations. The pace of change continues to accelerate, with strides in artificial intelligence (AI) and machine learning (ML) technologies expanding the capabilities of automated personalization. But that doesn’t mean that hospitality technology has kept up with the times. The majority of hotels have yet to fully unleash their full digitization potential. It’s not for a lack of trying: AI marketing is supported by 75% of hotel chain’s top executives, and yet only 36% of all...
2019 Hotel Trends: The Power of Personalization and Building Personal Connections
Benoit Jolin | January 23, 2019
By Benoit Jolin January 2019 What happened to brand loyalty? Today's consumers have been trained to research products and prices, read reviews and make educated and discerning purchase decisions. To reach and engage customers in 2019, and to appeal to their personal needs, companies need to deeply understand what today's consumers value most. This is especially true in travel – because experiences have taken priority over possessions as a path to happiness and fulfillment. Personalization has become the "new thing" to drive traveler satisfaction, and machine learning (ML) is the powerful and positive disruptor in the hospitality i...