local measure

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local measure

Independent Study of In-Stay Feedback Shows 280 Percent Return on Investment for Hotels

Local Measure | June 3, 2019

Independent research shows Local Measure's real time feedback platform can help organizations take control of the customer experience, reduce cost and drive revenue June 3, 2019 SYDNEY, Australia - Local Measure, the leading customer experience platform for the hospitality industry, today released a commissioned Forrester Consulting study quantifying the Total Economic Impact™ and benefits of its real time feedback tool, Pulse. Forrester found that an organization that uses Pulse to manage and respond to customer feedback in real time obtained a return on investment (ROI) of up to 280 percent over three years. In addition, the stu...

Virgin Hotels Ramps Up Customer Experience Marketing and Personalization Through Partnership With Local Measure

Local Measure | January 17, 2019

New York and Sydney – 18 January, 2019 – Virgin Hotels, one of the most loved consumer brands, has implemented new Wi-Fi infrastructure at its first hotel in Chicago in partnership with Local Measure, the leading customer experience platform for the hotel industry. Virgin Hotels Chicago is famous not only for the Virgin brand but for its socially connected restaurants, bars and lounges, drawing on pop culture to create iconic experiences for its guests. Their food and beverage offerings play a key part in driving traffic to the hotel, and with new insights from customer Wi-Fi, the team can create personalized experiences and...

Local Measure Announces New App on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Salesforce AppExchange | May 18, 2018

Customers of Local Measure Can Benefit From Location-Based Context, Providing Social Insights, Feedback and Wi-Fi Data Sydney and New York – May 18, 2018 - Local Measure, a leading location-based intelligence platform for hospitality, tourism and retail, announced its new app on the Salesforce AppExchange. The Local Measure integration allows businesses to connect in-venue experiences with their digital customer record, creating potential for richer, personalized customer experiences. The integration also provides real time location context, allowing for a fuller view of the customer and their activity and interaction with your bu...

Local Measure Partners with Forbes Travel Guide as the Official Social Intelligence Provider for Luxury Hotels in 2018

Local Measure | January 10, 2018

Sydney and New York – January 10, 2018 - Local Measure, the leading location-based social intelligence platform for hospitality and tourism, has joined with Forbes Travel Guide, the global authority on luxury travel, as the Official Social Intelligence Provider in 2018. Local Measure already partners with many of the world's finest Forbes Travel Guide Four- and Five-Star hotels, along with luxury hospitality brands such as Fairmont Hotels, Raffles Hotels and Banyan Tree. Forbes Travel Guide is the only independent, global rating system for luxury hotels, restaurants, and spas. "We are delighted to announce this partnership as we l...

Local Measure Releases Wellness eBook for the Hotel Industry

Local Measure | November 28, 2017

- Wellness Seen as a Major Driver of Hotel Revenue and Guest Engagement for 2018 - - Industry CEOs Line Up Behind the Push Toward Healthy Living- Sydney and New York – November 28, 2017 - Local Measure, the leading location-based social intelligence platform for hospitality and tourism, released "The Business of Being Well," a new eBook that brings together the company's proprietary research on wellness with the observations of five of the hotel industry's best known CEOs and executives, and describes how social media has created a powerful platform for wellness to drive hotel revenues and increased guest engagement. The eBook co...

Positive Social Media Interaction with Guests During Their Stay Produces Increases in Revenue and Loyalty, According to Research from Local Measure

Local Measure | October 26, 2017

Unveiled at Cornell's Hospitality Research Summit, Analysis of Millions of Posts Shows the Potential for Thousands of Dollars in Revenue Increases, and Bumps in Brand Advocacy and Loyalty Sydney and New York – October 26, 2017 - Local Measure, the leading location-based social intelligence platform for hospitality and tourism, released data from an analysis covering social media posts by 8 million guests at hotel properties belonging to 100 of the world's largest hotel groups over a 30-month period. According to the data, guests who are engaged by a hotel on social media during their stay on property, post 2.5 times more than othe...

Local Measure Partners with Cisco to Offer a New Social Sign On, Building Richer Customer Experiences, Understanding Guest Behavior, and Gathering Val

Local Measure | October 4, 2017

Through Advanced Wi-Fi Integration, Hotels and Hospitality Providers Can Finally Have a 1:1 Relationship with Guests – While They are on Property Sydney and New York – October 4, 2017 - Local Measure, the leading location-based social intelligence platform for hospitality and tourism, announced a Wi-Fi integration with Cisco that enables hotels and other hospitality providers to identify and connect with guests while they are on property, personalizing the customer's experience while they are at the venue. Leveraging Local Measure's proprietary social intelligence technology, providers deploying Cisco wireless technologies- ...

Local Measure Partners With Two of the World’s Premier Luxury Hotel Brands, Expands Into More Than 600 Cities Worldwide

Local Measure | September 18, 2017

Local Measure's Social Guest Intelligence Platform 125% Year over Year in the Hotel Industry Growth New York and Sydney – September 15, 2017 – Social Guest Intelligence provider Local Measure announced partnerships with two of world's premier luxury hotel brands, wrapping up a year of expansion which brought the company's proprietary social intelligence platform to hotels in more than 600 cities around the world. The company announced it is partnering with Fairmont Hotels and Resorts and Banyan Tree Hotels & Resorts, whose luxury properties span several continents and many major markets across the globe. Each is an ackno...

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