leisure travel
The Benefits of Service Design
June 18, 2020
On a global scale, the tourism industry impacts over 284 million jobs. These jobs comprise an enormous sector of the global economy, with these organizations focusing on providing customers with outstanding experiences. Rather than selling their customers and clients particular products to fulfill pain points, these businesses instead focus on providing customers with a promised experience. It is through these emotion-driven interactions that customers determine if their needs have been met and their view of this particular business. Within this sector, therefore, the idea of service design has a tremendous impact. Through service design,...
Travel Trends Index: Strength of Domestic Leisure Travel Carries Weaker Business, International Inbound Travel
U.S. Travel Association | October 8, 2019
WASHINGTON (October 8, 2019) — Travel to and within the United States grew 3% year-over-year in August, according to the U.S. Travel Association's latest Travel Trends Index (TTI), marking the industry's 116th straight month of growth. The bright spot in the TTI was the strength of the domestic leisure travel segment, which expanded 4% while vacation intentions reached their highest level in 2019 thus far. However, forward-looking bookings and search data indicate there may be uncertainty on the horizon for the domestic segment: the Leading Travel Index (LTI), the TTI's predictive element, projects domestic travel growth will soften to j...
Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking
SmarterHQ | September 25, 2019
Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry, According to New SmarterHQ Survey INDIANAPOLIS, IN – September 25, 2019 – What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next trip. Instead, the report showed that Mil...
North American Hoteliers End 2017 Strong with Healthy Gains Across All Travel Segments
TravelClick | November 20, 2017
Both Group and Transient Leisure Travel Experience Particularly Solid Growth in Bookings NEW YORK – November 20, 2017 – As North American hoteliers enter the holiday season and round out the year, all travel segments are seeing a noticeable increase across the board in both average daily rates (ADR) and occupancy, up 1.4 percent and 3.9 percent respectively, during the fourth quarter of 2017, according to new data from TravelClick's November 2017 North American Hospitality Review (NAHR). Hoteliers are also experiencing a particularly strong uptick when it comes to bookings for both the group and transient leisure segments, u...
Attracting the High-Value Bleisure Traveler: Insights for Hotels
Expedia, Inc. | November 16, 2017
Seattle, Wash., November 16, 2017 - Combining business and leisure travel, known as a "bleisure" trip, continues to trend in the U.S. and it offers big advantages to properties that can attract this high-value guest. The length of stay for a business versus bleisure traveler jumps from 2 nights to 6-plus, according to a recent study conducted by Expedia Media Solutions and Luth Research. Further from the study, a massive 43 percent of business trips in the U.S. are bleisure today – and the key to bleisure business is of course appealing to the business traveler first. Seventy percent of business travelers who tack on a leisure por...
Investing in Leisure: Exploring the Untapped Potential
Achin Khanna | August 6, 2015
By Achin Khanna and Rishabh Thapar Introduction The article evaluates the past performance and potential that leisure destinations hold for hotel development and why hotel investors must more actively look at leisure destinations across India. Travel and Tourism in India Where are the spends? India is well on its way to be the third-largest economy in the world after China and the USA and the direct contribution of Travel & Tourism to the country's GDP is forecast to grow by 7.2% per annum from `2,478.2 billion (2.2% of GDP in 2014) to `5,339.2 billion (2.5% of GDP) by 2025¹. According to the World Travel and Tourism Council (WTTC)...
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