knowland
Chicago Sees the Highest Group Volume in November, Knowland Reports
KNOWLAND | December 6, 2023
National Associations lead in meetings and events in four of the five top markets ARLINGTON, Va. — Dec. 6, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports Chicago experienced the highest volume for meetings and events, together with 8.6 year-over-year percent growth. Washington, D.C., and Phoenix were also top performers, with double-digit growth at 13.5 and 10.7 percent, respectively. Overall, the volume of U.S. meetings and events increased by a modest 5.6 percent, as expected, due to the Thanksgiving holiday. This data is sourced from Knowland’s sales i...
Change Is Inevitable, Growth Is Optional
Jeff Bzdawka | December 4, 2023
By Jeff Bzdawka I was asked by my team to provide insights from the road, what I’ve seen, and what trends and challenges are looming on the horizon. I joked that I needed to dust off my crystal ball, but in reality, the only prediction I feel comfortable making is that the Green Bay Packers will not make it to the Big Game this season (wink, wink.) What I can do is provide a look at some industry challenges I’ve seen this year that will continue into 2024. As I traveled to industry shows and visited customers throughout the year, it seemed many conversations expressed frustration about the ongoing need to bring together key data sou...
Knowland Announces Certification Program to Advance Sales Proficiency and Increase Hotel ROI
Knowland | November 29, 2023
Certification demonstrates achievement in Knowland’s standard of excellence for delivering results through data-driven pipeline generation best practices ARLINGTON, Va. — Nov. 29, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced today the Knowland Certification Program. The program includes three certification credentials to help hotel sales professionals level up their skill sets, elevate their professional profile, and demonstrate proficiency with management. Knowland users can enroll in the certification course at https://academy.knowland.com. As ...
Nashville Hits 31.5 Percent Meeting and Event Growth in October, According to Knowland
Knowland | November 8, 2023
October event volume increased 12.8 percent compared with last year ARLINGTON, Va. — Nov. 8, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports Nashville experienced strong growth for meetings and events since last year at 31.5 percent. Las Vegas came in second with 20.3 percent year-over-year growth. Overall, U.S. industry growth of meetings and events increased by 12.8 percent. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. Nashville was the hot spot for conventio...
Knowland’s Market Segmentation Analysis Feature Now Available for Property-Level Hotel Sales Teams
KNOWLAND | October 25, 2023
Add-on feature helps sales teams better understand specific market segment performance, plan account strategies, and gain insight into competitive activities ARLINGTON, Va. — Oct. 25, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced an add-on feature explicitly designed to help on-property sales teams better understand and target the right group segments booking in their market. Sales teams are often challenged to understand what groups have met in their competitive set. Knowland’s Market Segmentation feature delivers detailed insight into group busi...
Hospitality Group and Business Performance Index by Knowland and Amadeus Shows Tampa, Las Vegas, and San Diego Leading U.S. Group Revenue Recovery in
Knowland | October 18, 2023
Group business maintains its upward trajectory, with the Q3 Group Performance Index now at 103 percent, demonstrating a sustained recovery compared to the same period in 2019 ARLINGTON, Va. — Oct. 18, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, and Amadeus, a global leader in hospitality technology, today present the metrics from the companies’ Hospitality Group and Business Performance Index. The third quarter of this year shows the top 25 U.S. markets have recovered 99.1 percent for group business compared to the same time in 2019. Group bookings are calcu...
Crowne Plaza Dubai Marina Selects Knowland to Strategically Reallocate Market Share
Knowland | October 11, 2023
Luxury hotel relies on Knowland’s unique data-driven insights and analytics to qualify opportunities and optimize sales team productivity ARLINGTON, Va. — Oct. 11, 2023 — Today Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced the Crowne Plaza Dubai Marina Hotel selected the Knowland platform to gain access to insights into untapped industries and potential accounts, expand opportunities within the luxury hotel sector and empower sales teams to reallocate market share strategically. Located in the cosmopolitan Dubai Marina area, the IHG property provides 273 ro...
Nashville and Los Angeles Lead in Year-Over-Year Percent Growth for September
KNOWLAND | October 5, 2023
September event volume increased 21.7 percent compared with last year ARLINGTON, Va. — Oct. 5, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports Nashville has seen the highest percent growth at 30.7 percent, with Los Angeles coming in at 22.3 percent over 2022. For the top five performing markets, National Associations took the lead, with Healthcare, Education, and Weddings leading as top industry growth drivers. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. Nashvill...
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