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10 Ways Hoteliers Can Achieve Additional LEED Credits
Kacey Bradley | December 19, 2019
By Kacey Bradley Two-thirds of today's travelers want to stay in an eco-friendly hotel, according to a survey by TripAdvisor.com. As such, earning a LEED certification opens the door to a huge group of potential clients who want to stay in green quarters. Of course, becoming a LEED-certified hotel isn't an easy process. Normally, you have to follow three steps: registering your project, presenting your eco-friendly facets and submitting the application. Once you earn your approval, you'll fall under one of four levels to determine the standard of eco-friendliness in your accommodation: LEED-certified: 40 to 49 points Silver: 50...
4 Useful Positioning Strategies for Your Independent Hotel
Kacey Bradley | December 13, 2019
By Kacey Bradley People at the head of hospitality management know that work never seems to slow down. There are always things happening during the day to day activities, plus events to plan for and business decisions to be made. No one can do everything at one time, which is why sometimes management may forget to watch the market. Keeping an eye on the market is crucial. It dictates how a hotel is doing, who their guests are and how they should market themselves. In order to place your independent hotel in a more advantageous position, try these four useful positioning strategies. They'll help your business compete with other hotels...
8 Tips for Incorporating Influencers Into Your Hotel Marketing Strategy
Kacey Bradley | October 25, 2019
If you've logged onto Instagram at any point in the last couple of years, you've probably noticed your favorite actor, singer or another celebrity making posts with hashtags such as "ad" or "sponsored." With so many followers watching what they do, these people become influencers, inspiring others to buy the products they use just by showing the world that they use them. Often, companies collaborate with these celebrities or Insta-famous individuals to get them to showcase their offerings, too. As it turns out, this type of social media marketing can be a super useful marketing technique for hotels. Influencers come in and document their s...
Opening a Pop-Up Store in a Hotel
Kacey Bradley | October 21, 2019
By Kacey Bradley Just over a decade ago, the idea of brick-and-mortar shops began to change. Instead of investing in one permanent location for their businesses, brand owners moved their store around as often as they liked through their pop-up shops. The idea of pop-up stores is still relatively new, but is becoming more popular each passing year. People of all ages want to stop by and check out what's on offer when a new store appears, which provides tons of opportunities to the shop and who they partner with. Hotels are jumping on board this trend by opening pop-up stores in their lobbies. Read on to learn how any hotel can operate...
8 Things That Affect Hotel Room Value
Kacey Bradley | September 6, 2019
By Kacey Bradley Your pricing strategy should be variable — something that can change and shift with time. You can't anticipate the market and the consumers within it with a rigid structure. To approach hotel room value, you need to consider a variety of factors, not just one. While some components are within your control, others are not. Discover eight things that affect hotel room value below. 1. The Economy It may seem like common sense, but the economy has a significant effect on hotel room prices. Over the last 20 years, the industry saw two major dips — one in 2001, following September 11, and a second in 2008 after the glob...
Everything You Need to Know About CRM Software in 2019
Kacey Bradley | September 5, 2019
By Kacey Bradley Customer relationship management (CRM) software helps brands more effectively connect with customers. You may not think it's necessary to use in the hotel and hospitality industry. But, it'll soon become clear that having CRM technology at your disposal can grow your brand and increase consumer satisfaction. What Can CRM Software Do for You? One misconception people often have about CRM software is that it's merely a customer database. CRM software has a component that keeps information on all your customers, but it does much more. For example, it can help you track which promotional materials you send to customers ...
Revamp Your Casino Revenue Strategy With These Trends
Kacey Bradley | July 31, 2019
By Kacey Bradley New trends are continually disrupting the hospitality industry. Casinos can revamp their current reach and revenue strategy by understanding these trends and what they mean for the future of gaming. 1. Young Marketing If you're only marketing to baby boomers, you're behind on the times. Even a millennial approach to advertising fails to look ahead. Generation Z — those born in the mid-1990s to early-2000s — are about to make a huge impact on the business world. By 2020, they will account for 40% of all consumers, and together, they have $4 billion to spend at their discretion. Social media, including the use of in...
7 Things Hoteliers Can Learn From Airbnb’s Guest Experience
Kacey Bradley | June 21, 2019
By Kacey Bradley Airbnb has become a popular site for travelers who want an authentic and memorable experience. The hotel alternative has become so popular that it has grown to more than 6 million properties across 191 countries in as little as 12 years. With no recognizable brand name or structured expectations, what is it that attracts guests to the site? From reviews and photos to enhanced personalization through data collection, Airbnb utilizes several tactics to attract potential guests and turn them into loyal bookers. Hoteliers can learn to enhance their own guest experience by learning a lesson from Airbnb's approach. 1. Offer ...
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