Instagram Strategy for Hotels: How to Maximize Your Social Media Marketing
Patrick Landman | May 6, 2019
By Patrick Landman Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their spaces. So, if you want to make your hotel more 'instagrammable,' as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips. For more than half of millennials, the most important current demographic group, Instagram is their first point-of-reference when picking holiday destinations. With this in mind, it is clear that having beautiful pictures of your hotel online will help ensure that the number of customers coming through ...
8 Questions to Ask Yourself Before Publishing to Social Media
Pipeline Social Media | February 18, 2019
By Maiya Wall / Pipeline Social Media Before hitting publish, post, or share, what can you do to ensure that your post actually has value and potential for good engagement? In this article, we provide a checklist that will help you create posts for your fans and potential hotel guests that are clear, relevant, and easy for fans to interact with. 8 Questions to Ask Yourself Before Publishing to Social Media: Does my post align with my brand? Do I have permission to use the content in my post? Is my post tailored to the specific platform? Is my post on topic? Does my post have value? Does my post have any errors? Di...
5 Ways to Market to Your Guests With Instagram Stories
Nancy Huang | October 29, 2018
Instagram Stories is quickly becoming the go-to platform for savvy marketers. This Snapchat-like feature has seen tremendous growth since launching in 2016, with more than 400 million daily active users. Instagram Stories has a more raw and playful feel than traditional Instagram posts, allowing marketers to engage followers in a more natural way. While the stories used to disappear after 24 hours, Instagram now allows you to archive stories on your profile as highlights. That said, because stories only exist for 24 hours as a default, they're generally better at helping to build urgency around offers, thus triggering immediate response...
How Hotels Can Take Advantage of Instagram Business Profiles
Nancy Huang | September 21, 2018
By Nancy Huang The meteoric rise of Instagram continues. Just recently, it reached an incredible one billion monthly active users for the first time in its history—up from 800 million back in September 2017. In comparison, Facebook, Twitter, and Snapchat all announced slowing or declining growth. The influence of Instagram in the travel space is also gaining momentum. Celebrity Instagrammers with legions of followers hold huge sway over the places that people choose to travel, and 40% of millennials admit that they consider "Instagrammability" as a crucial factor when they choose a travel destination. To maximize the potential suc...
Inspire, Intrigue and Entice Guests with Instagram
Sarah Came | September 6, 2016
by Sarah Came Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, fairly precise targeting and the opportunity to communicate directly with guests are impossible to overlook. Instagram is one of the fastest growing social media platforms in the world, it receives around 58% more engagement on average than Facebook, and, as Instagram is image-based, it works particularly well for hospitality businesses. Here are a few tips to inspiring, intriguing and enticing users on Instagram to engage with your brand: Reach a wider audience Instagram...
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