Tips to Make Your Hotel Instagram-Worthy
CICERO CONSTRUCTION GROUP | June 1, 2021
PLAINFIELD, IL, JUNE 1, 2021 -- As a hotel owner, it’s essential for you to follow design trends in the hospitality industry. After all, a guest’s stay in your hotel isn’t just to sleep, it’s also to have an experience. By making that experience memorable and “Instagram-worthy,” a hotel creates a deeper connection with that guest, plus gives you free social media promotions. Making photo-friendly elements a central part of a hotel's design will boost the chances of attracting new guests and maintaining repeat business from Instagram's one billion users. "On Instagram and other visually-driven social media platforms, hotel ...
8 Ways to Prep Your Hotel’s Social Media for Future Business
Pipeline Social Media | June 22, 2020
By Maiya Wall / Pipeline Social Media Your occupancy may still be suffering, but what are you doing today to market your hotel to potential guests? Waiting to invest in your hotel’s social media marketing until the effects of the virus are less noticeable is the wrong move. The time is now! People are starting to travel again or are making plans to venture out soon. You want to be at the top of their list when they are comfortable with traveling again. We’ve prepared 8 steps you can take with your social media strategy to prep your hotel for future success. 1. Share Photos of What Your Hotel Is Doing to Keep Guests Safe Guests n...
Enhance Your Social Media Strategy With This One Tip
Pipeline Social Media | February 17, 2020
By Maiya Wall / Pipeline Social Media We have been devouring all of the New Year’s themed blogs that predict what trends and practices will be the new to-do in the world of social media. We’ve been taking it all in and deciding what new practices and perspectives will help us serve our clients best. If we can throw our ring into the hat, we have one suggestion for something hotels can do to boost engagement—post more. It doesn’t sound revolutionary, but let us explain. We have onboarded hundreds of clients and the one thing that they have in common 99% of the time is this—they were not posting enough. Our critiques are often n...
5 Easy Ways to Add a Holiday Touch to Your Hotel’s Social Media
Pipeline Social Media | December 16, 2019
By: Maiya Wall / Pipeline Social Media Have you been sharing your hotel’s holiday cheer on social media? We know it’s a busy season and social media may not be front of mind! However, we don’t want you to miss out on delivering your message and growing your audience. If you are struggling to add a holiday touch to your content, here are simple things that you can do to shift your social media efforts during this season and keep up the engagement with fans that you’ve built throughout the year. 1. Shift Your Language Instead of simply saying “Book now” in your social media captions, say “Book your holiday getaway” to ...
Instagram Strategy for Hotels: How to Maximize Your Social Media Marketing
Patrick Landman | May 6, 2019
By Patrick Landman Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their spaces. So, if you want to make your hotel more 'instagrammable,' as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips. For more than half of millennials, the most important current demographic group, Instagram is their first point-of-reference when picking holiday destinations. With this in mind, it is clear that having beautiful pictures of your hotel online will help ensure that the number of customers coming through ...
8 Questions to Ask Yourself Before Publishing to Social Media
Pipeline Social Media | February 18, 2019
By Maiya Wall / Pipeline Social Media Before hitting publish, post, or share, what can you do to ensure that your post actually has value and potential for good engagement? In this article, we provide a checklist that will help you create posts for your fans and potential hotel guests that are clear, relevant, and easy for fans to interact with. 8 Questions to Ask Yourself Before Publishing to Social Media: Does my post align with my brand? Do I have permission to use the content in my post? Is my post tailored to the specific platform? Is my post on topic? Does my post have value? Does my post have any errors? Di...
5 Ways to Market to Your Guests With Instagram Stories
Nancy Huang | October 29, 2018
Instagram Stories is quickly becoming the go-to platform for savvy marketers. This Snapchat-like feature has seen tremendous growth since launching in 2016, with more than 400 million daily active users. Instagram Stories has a more raw and playful feel than traditional Instagram posts, allowing marketers to engage followers in a more natural way. While the stories used to disappear after 24 hours, Instagram now allows you to archive stories on your profile as highlights. That said, because stories only exist for 24 hours as a default, they're generally better at helping to build urgency around offers, thus triggering immediate response...
How Hotels Can Take Advantage of Instagram Business Profiles
Nancy Huang | September 21, 2018
By Nancy Huang The meteoric rise of Instagram continues. Just recently, it reached an incredible one billion monthly active users for the first time in its history—up from 800 million back in September 2017. In comparison, Facebook, Twitter, and Snapchat all announced slowing or declining growth. The influence of Instagram in the travel space is also gaining momentum. Celebrity Instagrammers with legions of followers hold huge sway over the places that people choose to travel, and 40% of millennials admit that they consider "Instagrammability" as a crucial factor when they choose a travel destination. To maximize the potential suc...
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