idsnext
The Synergy Between Digitalization and Personalized Travel
Reeves Mathews | May 22, 2024
By Reeves Mathews Personalisation remains one of the strongest strategies within travel and tourism, especially as international tourism reaches pre-pandemic levels. Per the first UNWTO World Tourism Barometer of 2024, international tourism ended 2023 at 88% of pre-pandemic levels and is expecting a full recovery by the end of the year. With this growth, many businesses understand the importance of personalisation, especially as tourists from around the world travel with heightened and diversified expectations. Many senior leaders see offering customers an excellent personal experience as key to market success. How is d...
How Can the Hospitality Businesses Adapt to the New Generation of Guests?
Tanya Girdhar John | April 29, 2024
By Tanya Girdhar John The demographics of hospitality consumers are changing; millennials, Gen Z and Gen Alpha are now a predominant audience. These new audiences bring new guest expectations, from digitalised experiences and convenience to social consciousness. While the hospitality industry is already experiencing a significant digital adaptation to improve guest experiences through digital solutions and software, there are still many more strategies that businesses can adopt to meet the new guest demands. According to the co-founder of Puzzle Partner, Ivana Johnston, there is a demographic transition on demand, and it is crucial ...
Top Features To Consider in a Modern Spa Management Solution
Jacob K I | March 18, 2024
By Jacob K I Wellness and spa management software is one of the crucial elements in contemporary hospitality, especially with the rising number of global wellness travellers. Spa management software enables wellness services to be carried out more efficiently, building strong guest relationships through membership management. Gone are the days that managed appointments on paper and pen. Universal standards and quality assurance in spa management are better achieved through spa management systems. Despite the abundance of spa management solutions in the market, brands need to take several factors into account when investing in one; in ...
Meeting the Evolving Consumer Demands in Hospitality
Nandika Udupihilla | February 1, 2024
By Nandika Udupihilla New trends are emerging in the hospitality industry, and it is vital to understand what the market changes and disruptions are to stay ahead in the competitive landscape. Keeping up with the trends that affect the global hospitality industry is the only way to deliver the experiences that consumers expect. The needs and priorities of hospitality consumers underwent heavy changes over the course of the last few years. As a result, more complex and diverse consumer expectations are on the rise. What are the new hospitality consumer expectations? According to industry experts, the top preferences that will shape ser...
Hospitality in 2023: A Look Into the Last Year
Manoj K Mohanty | January 3, 2024
By Manoj K Mohanty The last year marked several changes in the realm of hospitality. As the industry overcame several economic and cultural challenges, almost reaching its pre-pandemic levels of activities, it also witnessed new technologies, trends, strategic changes and fluxes in market behaviour. As we conclude 2023, it is essential to understand the lessons learned and the imprints left behind by these shifts. 1. New industry trends witnessed in 2023 The hospitality industry is expanding its horizons, branching into new areas. The experimentation with flying cars, underwater hospitality and the popularisation of aparthotels were at ...
The Hospitality Industry’s Responsibility in Enhancing Disability Accessibility
Tanya Girdhar John | December 5, 2023
By Tanya Girdhar John Disability accessibility in hospitality is one of its most essential needs. According to an article by Skift more than half of hotels around the world don’t make it easy to book a room for senior citizens or guests with accessibility needs. While this may not be true for all hospitality businesses across the globe, the industry stakeholders have a responsibility to create spaces that cater to the diverse needs of their guests. In today’s inclusive world, ensuring accessibility for all is not only a legal requirement but also a moral imperative. But the concept of accessibility also impacts businesses fr...
How Can Hospitality Respond to the Rise of Wellness Travel Among Men?
Rajesh P. Yadav | November 22, 2023
By Rajesh P. Yadav The recent years marked a significant change in the world of wellness travel. Not long ago, themes of mental wellbeing and self-love were predominantly associated with female audiences, but today, personal care has broken free from gender stereotypes. As more light is being shed towards mental health and well-being, more men are now embracing the idea of self-care and wellness with the same passion as their female counterparts. This acknowledgement of the importance of holistic health for everyone is also changing the dynamics of hospitality offerings and the workings of the leisure businesses. Wellness hospitali...
How Can Hotels Be Ready for Newly Emerging Traveler Types?
Manoj K Mohanty | October 5, 2023
By Manoj Mohanty We are almost near the end of another year, and tourism is showing promising levels of growth. International tourism is well on its way to returning to pre-pandemic levels, with twice as many people travelling during the first quarter of 2023 than in the same period of 2022. Over the last few years, more people have engaged in revenge travel and socialising, trying to compensate for the lockdown period. But these tourists of the new post-pandemic economy are showing new traveller behaviours and consumer habits. What is really important for hospitality service providers is identifying the travel personality of each ...