iberostar group
Iberostar Presents New Corporate Strategy with Redefined Hotel Segmentations and Redesigned Brand Identity
Iberostar Group | January 25, 2018
Iberostar has regrouped its hotels in three segments: city hotels, ocean resorts and Iberostar Heritage, a newly-created category that includes classic hotels steeped in history and tradition. Grand, the group's luxury category, is present in all three of the new segments. Under the concept "Let it shine", Iberostar changed its corporate logo, colors and narrative to reflect the values that represent the company's essence and philosophy. Madrid, January 25, 2018. Majorcan company, Iberostar Group, has embarked on an exciting new phase in its international trajectory. Following an in-depth analysis and the redefinition of its identity,...
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