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hsmai

HSMAI Releases Evolving Dynamics: From Revenue Management to Revenue Strategy

HSMAI | June 4, 2019

The third edition of CRME certification study guide to debut at ROC 2019 (McLean, VA, June 4, 2019) Reimagine the role of revenue optimization in your revenue strategy. HSMAI's newest publication, Evolving Dynamics: From Revenue Management to Revenue Strategy takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. Benefit from new insights, 16 updated chapters, and several new case studies in the updated Certified Revenue Management Executive (CRME) certification study guide. Evolving Dynamics: From Revenue Management to Revenue Strategy will debut at HSMAI's ROC 20...

HSMAI Foundation Partners With Hiring Our Heroes to Tackle Hospitality Industry’s Employment Deficit

The HSMAI Foundation | May 13, 2019

New Partnership will Implement Workforce Development Initiatives Targeting Military Spouses Mclean, Va. – May 13, 2019 – After recently announcing a new $3 million capital campaign and renewed mission to serve as the hospitality industry's unofficial employment brand, the Hospitality Sales and Marketing Association International (HSMAI) Foundation today introduced a new partnership with the U.S. Chamber of Commerce Foundation's Hiring Our Heroes initiative (HOH), in a joint effort to establish workforce development initiatives for military spouses. Both organizations will work together to identify new hospitality career oppo...

HSMAI Announces 2019 Revenue Optimization Lifetime Honoree and Professionals of the Year

HSMAI | May 9, 2019

Randy Smith, Nicole Young, and Sarah Kalin Churchill will be celebrated at ROC 2019 (McLean, VA, May 9, 2019) The Hospitality Sales and Marketing Association International (HSMAI) will celebrate three outstanding revenue optimization executives during HSMAI's ROC Americas in Minneapolis, June 18–19, 2019. HSMAI will be honoring Randy Smith with its prestigious Vanguard Award for Lifetime Achievement in Revenue Optimization. Additionally, Nicole Young and Sarah Kalin Churchill will be recognized with 2019 Revenue Optimization Professionals of the Year awards, which are co-presented by Rainmaker. Randy Smith, chairman, and co-founde...

Hotel Revenue Leaders to Convene at HSMAI’s ROC Americas in Minneapolis

HSMAI | April 25, 2019

ROC Americas is the world's largest gathering of travel industry revenue professionals (McLean, VA, April 25, 2019) The Hospitality Sales and Marketing Association International (HSMAI) is convening hotel revenue professionals for two days of education, collaboration, and innovation at its ROC Americas in Minneapolis, Minnesota. ROC 2019 will be held June 18–19 and is co-located with HITEC 2019. The event is the world's largest gathering of revenue professionals in the travel industry with more than 650 in attendance. With powerful educational and networking opportunities, ROC is the must-attend conference of 2019 for learning...

HSMAI’s Curate Event Explores AI and Innovation

HSMAI | April 18, 2019

Executive Insights Forum Convenes Delegates from Organizational Members (McLean, VA, April 18, 2019) Hospitality industry senior executives from sales, marketing, and revenue management disciplines convened for Curate: An HSMAI Executive Insights Forum, on March 26, 2019 at Thompson Nashville in Nashville, Tennessee. The event, exclusive to companies that are Hospitality Sales and Marketing Association International (HSMAI) organizational members, generated thought-provoking conversations on issues of interest and relevance to all hospitality industry professionals. "Spring Curate 2019 was a huge success by any measure," said HSMAI Pres...

HSMAI Las Vegas Chapter Advisory Board for 2019 Announced

HSMAI | March 28, 2019

(McLean, VA, March 28, 2019) The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce its Las Vegas Chapter's Advisory Board. The board is composed of a diverse range of travel and hospitality executives from a representative mix of HSMAI members. The HSMAI Las Vegas Advisory Board will be led by Chair Chris Flatt, executive vice president of hotel sales and marketing, Wynn Las Vegas and Encore. Flatt's 30+ year career began with sales for Hilton and continued with leading key sales, marketing, and planning initiatives at Mirage Resorts—including Treasure Island and Bellagio. She has been counte...

HSMAI Foundation Launches New Initiative to Build Hospitality Industry Talent Pipeline in Sales, Marketing and Revenue Management

The HSMAI Foundation | March 25, 2019

New Chairman, Seasoned Board Members to Drive New Initiatives in 2019 (McLean, VA, March 25, 2019) The Hospitality Sales and Marketing Association International (HSMAI) Foundation today announced a new mission to tackle head-on a compelling, timely issue the hospitality industry is facing: talent and leadership development in sales, marketing, and revenue management. The foundation's reenergized efforts include an initiative with the U.S. Chamber of Commerce Foundation Hiring our Heroes, a new partnership to help better qualify interest with Aethos' respected skill assessment psychometrics, and a joint effort with International CHRIE t...

HSMAI Honors Greater New York as Chapter of the Year

HSMAI | March 20, 2019

(McLean, VA, March 20, 2019) The HSMAI Greater New York Chapter was named Hospitality Sales and Marketing Association International 2017-2018 Chapter of the Year at HSMAI's annual Mike Leven Leadership Conference at The Broadmoor in Colorado Springs. The Chapter of the Year winner and the "Chapter Best of the Best" award recipients were honored at the conference. "Our chapters continue to develop innovative programs and events that help members improve revenue performance for their hotels and their partners," said Fran Brasseux, HSMAI executive vice president. "We are proud to honor these talented chapters for their outstandin...


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