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President and CEO of HSMAI, Bob Gilbert Announces Retirement
HSMAI | July 19, 2024
The Esteemed HSMAI Leader Will Retire After More Than 30 Years of Dedicated Service FOR IMMEDIATE RELEASE: McLean, VA (July 19, 2024) – Following 30 years of executive leadership for the Hospitality Sales and Marketing Association International (HSMAI) Americas, HSMAI Foundation and HSMAI Global, the organization is announcing the retirement of President and CEO, Bob Gilbert. A cherished and admired leader in the global hospitality industry, Gilbert has accelerated his retirement plan as a result of a serious health issue. “It is with the utmost respect that we announce today the retirement of Bob Gilbert from his role of Pre...
2024 HSMAI Adrian Awards Open for Entries: Wish You Were Here
HSMAI | July 16, 2024
FOR IMMEDIATE RELEASE: McLean, VA (July 15, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) is now accepting entries for 2024 Adrian Awards. The theme for the 68th annual Adrian Awards competition is Wish You Were Here, highlighting the most memorable and successful travel marketing and public relations campaigns, ads, earned media programs, and experiential and digital experiences. Winners will be honored at the HSMAI Adrian Awards Celebration in 2025. "We have seen a remarkable increase in entries, with submissions growing by 20% annually since 2020," said Robert A. Gilbert, CHME, CHBA, president and C...
HSMAI Commercial Strategy Conference Welcomes Record Attendance for Two Days of Collaboration
HSMAI | July 3, 2024
McLean, VA (July 3, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) Americas, proudly concluded its highly anticipated first Commercial Strategy Conference which took place from June 25-26, 2024, in Charlotte, North Carolina. The sold-out event, an evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC, brought together a record-breaking 860 industry professionals from 152 unique hotel brands and management companies, and more than 40 partner companies, from across the hospitality sector to explore the latest trends, strategies, and innovations shaping the future of commercial success in the indust...
HSMAI Foundation Announces 2024 Mike Dimond Student Career Success Grant Recipients and Global Collegiate Case Competition Winners
HSMAI | June 25, 2024
McLean, VA (June 25, 2024) – The Hospitality Sales & Marketing Association International Foundation is proud to announce this year’s Mike Dimond Student Career Success Grant recipients, Daniel Ruppenicker, Grace Rucker, Bailey Jacque, and Tre Wilke, and the Global Collegiate Commercial Strategy Case Competition winner, Brigham Young University, Hawaii, with honors also to Republic Polytechnic and University of Macau. “We’re honored to recognize both the recipients of this year’s Mike Dimond Student Career Success Grant and the Global Collegiate Commercial Strategy Case Competition winner,” said Lori Kiel, CHDM, HSMAI Found...
HSMAI Global Launches Certified Hotel Sales Leader (CHSL) Certification
HSMAI Global | June 4, 2024
McLean, VA (June 4, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) Global is proud to announce the launch of its Certified Hotel Sales Leader (CHSL) certification. This new program is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices, and strategies. The CHSL certification is tailored for hospitality sales leaders who are proficient in leading high-performing teams, demonstrating overall commercial acumen, applying best practices in hotel sales to drive revenue growth, and more. The certification covers a wide range of top...
HSMAI Americas Announces 2024 Marketing and Revenue Optimization Honorees
HSMAI | May 30, 2024
McLean, VA (May 30, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) Americas is proud to introduce the 2024 Marketing and Revenue Optimization award recipients who will be celebrated during HSMAI’s Commercial Strategy Conference. HSMAI will honor Dr. Kelly McGuire, managing principal of hospitality at ZS Associates, with the prestigious Vanguard Award for Achievement in Revenue Optimization. Scott Dahl, senior vice president of sales, marketing, and revenue management at Wurzak Hotel Group, and Taylor Baca, CRME, CHDM, corporate director of revenue management at Balboa Bay Resort & Club, will be pr...
HSMAI Takes Commercial Strategy to the Next Level With Commercial Effectiveness Organizational Assessment
HSMAI | May 23, 2024
McLean, VA (April 22, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) has announced the launch of the Commercial Effectiveness Organizational Assessment, a tool providing a structured framework for assessing where a hotel organization’s commercial structure is strong and where improvements are needed. The tool and accompanying report, Taking Commercial Strategy to the Next Level, are a free member benefit for HSMAI members and available to the industry for purchase. The goal of the HSMAI Commercial Effectiveness Organizational Assessment is to allow a hotel organization to assess and score their implem...
AI Powers Wisdom Work and Reduces Routine Tasks: Transforming the Workplace Landscape
HSMAI | May 7, 2024
In today’s digital age, artificial intelligence (AI) has emerged as a pivotal force across various sectors, and the hospitality industry is no exception. With its ability to process vast amounts of data, AI is becoming indispensable, with the power to significantly enhance operational efficiency and transform core functions within the sector. We explore this in the excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024. One of the key aspects of AI’s impact on the hospitality industry is its integration into various applications. AI is not a standalone entity bu...